Observations from the London Book Fair 2025
Authors and AI were ruling the world at this year’s London Book Fair. Westchester assembled members of our team from our US, UK, and India locations – our largest team yet – to visit with our clients at the Fair, including Deb Taylor (President), Dennis Pistone (Chairman), Rebecca Durose-Croft (Managing Director, Westchester UK), Christober Masilamani (Managing Director, India), Julie Willis (Editorial Director), and myself. Visit the Meet Our Team page to learn more.
With over 40 meetings spread across the three days of the Fair, it was the ideal venue to meet with so many of our clients, partners, and prospects, to discuss the things that are affecting their businesses and their publications programs. Below is a brief overview, in the hopes that there are a few topics you will find merit some further discussion. If you’re interested in speaking with us about any of the items below or other concerns related to your publications program, we’d love to hear from you!
Rights
o The Rights Hall upstairs at Olympia was doing a brisk business, with authors meeting with publishers to sell rights to their publications, global rights, and an increasing focus on media rights for streaming platforms and studios.
o Authors seemed to be in more of a power position than in recent years, with the rise of self-publishing – like IngramSpark’s platform, which Westchester supports via editorial and production offerings – serving as proof of concept for more publishers than this model had done in the past.
Technology
o AI of course was inescapable. Most manufacturing vendors had some sort of service or widget to enable AI to create efficiency for themselves or their clients. That said, over the course of our dozens of meetings it was evident there remains apprehensiveness from publishers about generative AI getting a hold of their content before it is released to market or scraping it to train models.
o Westchester continues to be thoughtful about how we approach AI, requiring a request and consent from a client before any AI tools would be used for any portions of their workflow, whether it be for generating keywords and metadata, over time the ability to craft alt text using AI, or other requirements. We would like to better understand your organization’s plans regarding AI, and any policies we should keep in mind while exploring any tools to support your needs. If you have a couple of minutes, please share your thoughts, using this short, confidential survey.
o Of all the AI platforms on offer at the Fair, the one that seems to continue to generate the most buzz is shimmr.ai, a platform for online advertising leveraging AI. Their stand party, and discussions throughout the Fair, pointed to their platform as one that is gaining momentum.
o The Fair also served as an opportunity for us to connect in person with thought leaders whom we respect and trust, including George Walkley of Outside Context (sample article on his thoughts on AI) who is leading training for the industry on use cases for AI and providing education via his relationship with the Independent Publishers Guild, and Stable Book Group President and PerfectBound.io CEO Keith Riegert, whom you may know from past Westchester and PW webinar content. Keith regularly speaks on AI, and provides some very practical advice for publishers in this post on the perfectbound.io site.
Accessibility
o Whether publishers are in trade, academic, education, the policy group space, or any other area of publishing, the topic of the European Accessibility Act, and its late June enforcement date reigned supreme throughout many of our discussions. As a DAISY partner and Benetech GCA-certified vendor, we found ourselves in the position of helping many of our clients and prospects evaluate specific action plans for moving forward with remediating their backlist and adjusting their frontlist workflows to better involve authors in the creation or approval of alt text. Our white paper, recently released in partnership with consultant Laura Brady and Typeflow CEO Keith Snyder, provides some further advice to consider on this topic, and you can learn more about accessibility on our resources page.
Capacity
o Many of our clients rely on Westchester as a trusted, strategic partner, tapping into our more than 55 years of operational knowledge serving publishers of all sizes and content offerings. We consult with them as they navigate the best way to grow their lists, increase speed to market, and mitigate risk factors impacting our industries. Few publishers are having those existential leaps about wholly outsourcing their lists these days, which speaks to how well many publishers are staffing to their core business.
Publishers often come to us seeking help with defining workflows where we can take on tasks beyond what an in-house team has the bandwidth to handle. If your in-house production editors or production staff – whose responsibilities may also include paying freelancer invoices, brokering print runs, ensuring files are shipped to warehouses, etc. – can work on XX titles per year, how many books could you publish? With added support from a vendor like Westchester would you be able to complete 20 more books a year? 50? 100? This question was at the core of the conversations we had across market sectors during the Fair – and something we would welcome exploring with you.
Please Contact Us to arrange a conversation about any of the above topics that have relevance for you, or ways Westchester can help you get your books to market more quickly and with the quality your readers deserve.
