Westchester Publishing Services

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Travels with Tyler: Autumn in New York and News from Frankfurt

News

by Tyler M. Carey, Chief Revenue Officer

headshot of Tyler CareyUsually, the Autumn weeks leading up to Halloween and Thanksgiving have been times when Westchester’s clients were heads down on projects, aiming to hit end of year deadlines, and we found ourselves in a more transactional mode on projects. This Fall has been different though, with a lot of discussions between our clients and our sales, editorial, and production teams about changes to workflows and ways we can help address additional challenges our clients are having in getting their work on titles completed and getting their books to market.

The lunch meetings I’ve been having with clients during the past few months suggest that in some ways, we’re all finally settling into a bit of a more active ‘new normal’, and this also seems true about how we’re bringing our books to market. The seasonal rhythms in our businesses still continue to adapt and evolve as we move from a time of reactive behavior, where our clients were trying to adapt to the news of paper shortages and crowded windows at the printers. A year on, everyone is more cognizant of those challenges and better prepared for the schedules books are requiring now.

In another indicator of this more active normal, instead of focusing on supply chain challenges like we have in previous sessions, our recent Publishing Now webinar, in partnership with Publishers Weekly, looked at how publishers can pivot to better embrace industry trends for accessibility and sustainability. You can view the webinar here on YouTube, to see Kristen McLean (NPD Books), Bill Kasdorf (Publishing Technology Partners), and Rachel Martin (Elsevier) discuss these topics and share their insights.

Something else I’ve noticed in my recent in-person meetings with clients is how casual and ‘normal’ having in-person meetings is again. No one is being cavalier about the lingering risks of the pandemic, but declining infection numbers and the increased level of comfort many people have about conducting in-person meetings has made them a viable alternative for vendors and our clients to use to advance as many key topic areas as possible, rather than engaging in a series of Zoom meetings, countless cycles of emails, or Slack messages.

These recent discussions I have been having with clients have me feeling very upbeat and emboldened about the path the publishing industry is taking, with exploring new ways of doing things, doubling down on growth, and further embracing change. Here at Westchester, our teams are busy supporting clients in areas of their workflows that hadn’t been part of our “traditional” role in the past. Specific areas include the growth of our program for Ingram ebook distribution clients, through which we provide ebook conversion services for an affordable rate, to managing client assets in CoreSource and other platforms, and taking on more specific production and manufacturing tasks to free more time up for our clients’ staff. To me, that underscores how the industry is working together to find innovative ways to improve the speed with which books are being produced, and with less cost.

To make sure I wasn’t applying a Boston-New York-DC corridor perspective to the wider industry goings on, I reached out to Tim Davies, the CEO of Westchester’s UK operation, to see if he found the in-person uptick in activity was holding true for him – especially with his recent attendance at the Frankfurt Book Fair representing Westchester’s UK book and education units.

“From my perspective,” Tim shared regarding Frankfurt, “it was smaller and quieter than pre-pandemic but a ‘quiet’ Frankfurt is still busy and buzzy by the standards of any other trade event. Definitely fewer attendees, with several people commenting to me that they’d noticed US visitor numbers were well down. That said, it was great to spend time with old friends and colleagues and compare notes on our current experience of our respective publishing sectors, and international markets. Everyone I spoke to said they were really pleased that they’d come and that they expected next year’s numbers and vibe to be much more akin to how it used to be. I’ve already booked my hotel!”

This article in Publishers Weekly and this article in The Bookseller profile the scale of attendees at the Frankfurt Book Fair this year vs. prior to the pandemic, supporting Tim’s points above. PW also shared highlights of other recent regional conferences for booksellers, while Frankfurt was underway, demonstrating the uptick in interest in in-person events, and the opportunities that brings about for publishers and booksellers. It certainly feels like we’re returning to a time where more business may be done at places like the Javits Center in New York and the Olympia in London, as well as numerous smaller conferences around the country and the globe, where specialists meet to cover their products and areas of expertise. It’s invigorating to see this trend underway again.

So, let Westchester know what’s changing for you: What’s been keeping you busier than ever? What’s working well? What partners are helping save the day? What can US employee-owned Westchester be doing to help you? As we all continue adapting together, I welcome a conversation about ways your team is changing how you do your work, and exploring the additional ways our teams can help you.

by Tyler M. Carey, Chief Revenue Officer

This past year has been a good opportunity for a lot of us to re-set and reevaluate things, as workplaces, industry events, and more begin to open back up to a ‘typical’ that is more like the pre-pandemic typical. From what it means to work in an office (and why that may not be as important as it once was), to which conferences are worth the flight and disruption to our personal and professional lives, to what we want to accomplish during in-person meetings, this reevaluation and re-set is affecting all aspects of how we work and live.

Meetings I had with clients late last year and early this year tended to focus on “What will it be like when things open back up?” My most recent spate of meetings with some of Westchester’s trade clients in New York City seemed to focus more on, “OK, well, we’re ‘open’ now. We’re back in the office X days a week (or not at all). And here’s what we want to change instead of resume with business as usual…”

This openness to change has been good for both us and our clients. Our discussions with clients over the past several years – but especially since early 2020 – have become less about our what can be seen as commoditized offerings (copyediting, typesetting, and digital conversion) and more about what our clients’ challenges are with trying to get their books to market quickly and within budget. Westchester’s client base now tops 500 clients, and our global staff footprint tops 400 employees and countless freelancers that play specialized roles with everything from developmental edits and permissions management, to managing assets in CoreSource, to writing alt text entries for accessible epubs, and more.

So, rather than pinning down and committing to what ‘the next normal’ looks like, many of our clients are pivoting, trying things, assessing successes and failures, and trying other things. It’s a great time to be in publishing with so much renewed emphasis on topics that may have been seen as “nice to haves” in the past, but are now things publishers have the motivation and bandwidth to address. From changing how publications are created and distributed, to a renewed emphasis on sustainability, to finally defining workflows for accessibility that are baked into the editorial and production processes – rather than tacked on at the end – we’re seeing our clients take on bold, new initiatives that might have seemed like back-burnered projects during the last decade.

You can learn more about what US employee-owned Westchester Publishing Services has been up to in this article featuring our Vice President of Business Development and Marketing, Deb Taylor. In this profile in Publishers Weekly, Deb shares information about the technology, workflow, and marketplace initiatives Westchester has been focused on over the past year.  It’s a good read if you want to get a handle on our view of the industry, and how we’re approaching accessibility, educational content, and more.

To get a sense of what the overall industry is up to, join us for our next Publishing Now webinar, cohosted with Publishers Weekly on September 29, at Noon Eastern. Panelists including Bill Kasdorf, Rachel Martin, and Kristen McLean will provide an update on what’s happening across various parts of the publishing landscape, and share ideas about how your business can prepare for the changes accessibility and sustainability requirements will bring.

P.S. – Will your plans bring you to the New York City area on Saturday, September 10? The New York Book Forum is organizing an in-person event for publishing industry staff that promises to be fun and provide books for children in need. This event calendar provides more details. We hope to see you there!

by Deb Taylor, Director, Business Development & Marketing

Conversations

A newcomer’s view from the BISG Annual Meeting

OOOH, I was going to see people without a Zoom frame! Did I remember how to do this? It’s been a minute.

It was Friday, April 22. 7:10AM and I was headed to The Harvard Club for the BISG Annual Meeting of Members, focused on how to Build Books Better.  The world has changed quite a bit over the last 2 years, including the publishing industry, right? I was eager to hear what the BISG members had to say about all that and more.

“Is it ever going to end?”

I listened as attendees commiserated about how the publishing industry seemed to be in an endless state of transformation and change. As the BISG members know, and will likely be the first to tell you, the publishing industry is never static. It is always changing. Sometimes due to things outside of its control, or slower in areas than some would like, but as a whole, this industry is one that evolves to meet the changing demands of time.

One thing that does not change, though, is the focus of BISG members to develop better ways to do things, to help the industry move forward to face those new demands, whatever they may be.

Technology

I want to focus on the word “develop” for a minute. Develop is associated with change, improvement, and growth, such as developing green buildings, or in technology, developing new platforms, sustainable methodologies or automated processes. Innovation and developing often go together, but are typically not the first words that someone outside of publishing will use to describe the publishing industry. Well, the BISG committee chairs definitely had something to say about that misperception. Rachel Comerford (Macmillan Learning), BISG Workflow Committee Chair, shared that it’s time to start thinking about publishing as a technology industry. 

I couldn’t agree more.

While digital workflows may seem like they’ve solved many of the biggest technology needs, there are still areas where many siloed, manual practices are still in play. I have to admit, I was surprised to hear about the challenges that Kris Kliemann (Kliemann & Company), the BISG Rights Committee Chair, discussed around researching and managing rights and permissions. There seems to be room for a bit of innovation there, and she definitely wants to see that the processes (so many people! so many steps!) for securing (and paying for) rights and permissions become more of a self-serve, web-based, intuitive experience.

There was a general consensus that publishers should be adopting a born accessible approach to their titles, too. This approach not only expands readership, but also lowers costs and reduces waste. It is, as most nodding heads appeared to agree, the right thing to do.

DEI

Which brings me to DEI (diversity, equity and inclusion). This is something that I am very passionate about and engaged in both personally and professionally. I am grateful and proud of the corporate commitment Westchester has made to DEI, and the work we do helping publishers produce content that is culturally responsive. As a white, middle-age professional woman who resides in the NYC suburbs (and also serves as a Board of Education trustee),  I am starting to realize and address my biases, recognize my position of privilege and influence, and am learning how I can help elevate those who are marginalized.  Key words here are “starting”, “recognizing” and “learning” as this is not easy, or comfortable. I was, literally, on the edge of my seat for the entire conversation led by Peter Berkery (Executive Director, Asoociation of University Presses), Shelley Husband (SVP, Government Affairs and Special Projects, Association of American Publishers) and Allison Hill (CEO, American Booksellers Association), as I was eager to hear how this historically and predominantly white industry was going to learn about DEI and facilitate change within the space. 

The good news is that there is a lot of great work starting to take place, including bylaw changes requiring a diversified Board of Directors, publishers seeking out more BIPOC authors, DEI leadership positions being added, along with fellowship programs that enable BIPOC students to learn about the publishing profession and ideally land permanent positions in scholarly publishing houses. 

What added to the authenticity of this conversation, was the recognition of the multiple failures and stumbles that have taken place. Peter Berkery talked about the low retention with the first round of fellows, and how the work with this program cannot end with placement. Supports and mentoring need to be established in order for these new fellows, who are landing in a company where they do not see colleagues or managers who look like them, to feel safe, confident and empowered to contribute and advance their careers. This includes training and resources for existing employees to learn about and manage their own biases and microaggressions too. Allison Hill made the point that mistakes will continue to happen, and that it is imperative to not only learn from them, but to keep on the journey. It is imperative for all of us, to be transparent, accept failure, build bridges, and most importantly, insist and persist, for a better publishing industry.

A Lifetime or Two 

I expected that a publishing meeting would include a good story or two, and I wasn’t disappointed. By the looks of the attendees – they weren’t disappointed either. Tom Clarkson started off the award ceremony taking us with him as he shared his lifelong journey in the publishing space and how his career intersected with Joe Gonnella, who received the Sally Dedecker Award for Lifetime Service. Joe continued to hold our attention with his own experiences and lifetime of amazing accomplishments. Two additional awards were also presented, the Industry Champion Award to Pat Payton of ProQuest and the Industry Innovator Award to Wattpad. It was certainly a wonderful way to end a meaningful and valuable meeting of the BISG members.

Onward!

One last word about BISG. All the committee chairs shared their continuing commitment to provide invaluable resources through webinars, best practice guides, brown bag (virtual) lunch roundtables, and more over this next year, to help break down siloes of knowledge and expand the capabilities for all publishers to build books better. The invites to participate in their virtual sessions were warm, authentic and encouraging, giving full permission to just “lurk”. I’m going to take them up on that.

Learn more about BISG’s programs, committees and other ways to become involved.

 

compiled by Nicole Tomassi, Marketing & Conference Manager

During the past year, Westchester has been fortunate to support a growing number of publishers with a wide variety of project requirements, from manuscript editing to digital file conversion updates and everything in between.

Read on to learn about several of the ways we have stayed connected throughout 2021, keeping our publishing industry colleagues informed and able to respond effectively to ensure content continues to reach your readers wherever they are and in the formats that they desire.

Westchester UK acquires River Editorial
In March, we announced the acquisition of River Editorial by Westchester Publishing Services UK. This provided an additional array of customizable and cost-effective project management capabilities for our publisher clients based in the United Kingdom and Europe.

 

The Westchester Words podcast launches
Westchester Words podcast logoAlso happening in March was the debut of the Westchester Words podcast. To date, we have produced more than two dozen episodes covering topics of interest to the fields of education, ed tech, and publishing. All of our episodes are available to stream on your favorite platform or you can find them at our websites, where we have posted additional content that some of our guests have been kind enough to share.
Is there a topic you think we should cover in the year ahead? Get in touch and let us know!

 

Westchester’s Webinars Continue

Image of webinar panelistsWestchester hosted several webinars throughout the year to explore topics that were important to our colleagues in the publishing industry and offer helpful strategies for navigating around the challenges many businesses have been faced with during these interesting times. Presentations included our annual Publishing Now event in April 2021 in partnership with Publishers Weekly, The State of K-12 Education in May, the Publishing Industry Supply Chain Challenges webinar in October, and our webinar in partnership with Supadü about How to Make 2022 Your Best Year for Book Sales, at the end of November. Visit our YouTube channel to catch any of the webinars you may have missed, and be sure to subscribe while you’re there so you can be notified about the new webinars we will be conducting in 2022!

Stationers Shortlist 2021
It is an honor to be nominated
In May, we were delighted to receive news that Westchester Education Services had been shortlisted by The Stationers’ Company in the service development category for our Culturally Responsive Education Rubric Review process. While we didn’t ultimately win in the category, to receive this recognition from our industry peers in the UK’s livery company that has represented the needs and interests of publishing and media professionals for more than six centuries was extremely meaningful.

 

Benetech GCA Vendor logo
Westchester Receives Benetech Accreditation

During the summer, Westchester Publishing Services completed the accreditation process to become a Benetech Certified Accessible Vendor. This certification provides assurance for publishers that we have demonstrated the level of proficiency required to produce ePub content with a full range of accessibility features to support the needs of all readers, including those with physical impairments and learning differences.

An Initial Return to In-Person Events
Over the course of the summer and fall, with vaccinations and safety measures in place, we had the opportunity to attend conferences in-person for the first time in more than eighteen months. Westchester Education Services was in California for the ASU-GSV Summit, and the Westchester UK team sponsored and attended the IPG International Publishers Association Awards, and the IPG Autumn Conference. We also conducted business meetings in person where all participants felt comfortable doing so. It was a welcome change to be in the same location with our current or prospective clients to share how we could work together.

 

A Star Watch Honoree in our Midst
We were delighted to learn this October that Westchester Education Services’ Samantha Tucker had received a nomination for Publishers Weekly‘s 2021 Star Watch Awards. Sam was recognized for the Culturally Responsive Education review service she leads with a diverse editorial review team who come from a wide array of backgrounds and lived experiences. Educational publishers can utilize the CRE review to ensure their current learning materials are inclusive and free of any bias, as well as incorporate recommendations into the development process for new education content they are creating.

 

Welcoming new members to the Westchester team

Throughout the year we have welcomed several new people to the Westchester teams, including Amanda Robb and Sandra Colmenares at Westchester Education Services, Rebecca Durose-Croft and Marquita Celestine for Westchester Education UK, and Deb Taylor and Hugh Shiebler at Westchester Publishing Services. We’re thrilled to have all of these talented professionals as part of the team to support our growing client base on their projects.

Our Intentions for 2022

In the coming year, we are making plans to remain connected with publishers in a variety of ways. We continue to monitor guidelines and regional data to ensure the in-person meetings we participate in will be handled appropriately, and we hope to have the opportunity to see you at an industry event when conditions safely allow for it. A few events that we are currently making plans to attend include BETT, PubWest, and the Association of University Presses annual meeting. We will also continue to conduct webinars in 2022 about topics that are top of mind for you. Follow our LinkedIn pages to stay up to date, subscribe to our YouTube channel, and follow our Westchester Words podcast to see and hear our content.

Westchester proudly supports nearly 400 publishers in all sectors of the publishing industry with their editorial, production, digital conversion, design, and content development requirements. Read and download our case studies about the efficient and cost-effective solutions we have provided your peer publishers, and talk with us about how we can develop customized workflow options that can help you expand capacity, condense timelines, and minimize budget creep for your publications.

 

by Tyler M. Carey, Chief Revenue Officer

Long time readers of the Westchester Publishing Services blog will know that prior to the pandemic, traveling into the market to meet with our clients and prospective partners was a key means of getting to know clients and their work, better understanding competitive gaps we needed to address, and also exploring new services that the market needed to help solve it workflow challenges. This blog was often filled with post-conference updates from the likes of the London Book Fair, BEA, Frankfurt, ASU+GSV, and more.

Over the course of the past year and a half, Westchester’s sales and marketing efforts have pivoted to better engage with our clients and partners via Zoom meetings with individual clients, webinars that were focused on meaningful content instead of commercials about our capabilities, and segmented email marketing messages to share updates on our efforts to continue expanding services to address the market’s rapidly evolving needs. Those needs pivoted during the lockdown and then further changed due to the ongoing pandemic’s impact on our industry’s staff, products, and supply chain.

Westchester still has all of its over 400 global staff working remotely, and at this point we have no plans to reopen our US-based offices in a “hybrid working model” capacity anytime before the beginning of 2022. We’ve successfully served our clients and grown our business quite a bit using a distributed working model, and can continue to do so as long as the situation requires.

But, on a recent warm, sunny New York City afternoon, I found myself sitting in Bryant Park, sipping a cup of coffee prior to my first in-person dinner meeting in over 18 months. A number of US-based members of London’s Stationers’ Company gathered for dinner to catch up and talk about the impacts of the supply chain and other factors on our industry. PW will be co-hosting a webinar on this subject with us in just a few days. [Updated 10/18 – You can now view the webinar on our YouTube Channel.]

Since that dinner, I’ve had the great fortune to head out into the field with Bill Foley, our longstanding Key Accounts Manager, and Deb Taylor, who recently joined us in the newly formed role of Director of Business Development and Marketing.  Bill, Deb, and I have started scheduling more field-based lunches and dinners to meet with publishers to learn more about what has changed in their organizations since the pandemic began, and how Westchester can best address their workflow needs. Topics like expanding our publishing technology solutions, providing standalone copyediting and permissions services, and more have been discussed already.

And we’re keen to pick up those lines of dialogue with you, whether it’s in person or via a Zoom or phone call. What things are impacting your publishing program? How can vendors like Westchester best help you navigate your editorial and production processes, taking as much burden off your team’s shoulders while they’re navigating all the manufacturing and supply chain factors that are taking up a lot of attention right now?  In other words, how can Westchester help you?  Contact us to schedule a meeting or call to explore things further.