Westchester Publishing Services

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Westchester Wrap-up 2019

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by Nicole Tomassi, Marketing & Conference Manager

The calendar is winding down to the final days of the year, the decade, and Westchester’s 50th anniversary in business. It has been a really exciting year on many fronts, so join me to revisit some of the special moments during these past twelve months:

WESTCHESTER TURNED 50!

There was definitely a golden glow here at Westchester because, throughout the year, we were celebrating the significant achievement of being in business for half a century. The anniversary celebrations began with our appearance on the cover of Publishers Weekly’s February 18th issue, a profile article in the March 4th issue that helped us build a strong momentum heading into the London Book Fair, along with an article about our UK expansion in the Publishers Weekly Show Daily on March 12. We also hosted a stand party to toast our milestone anniversary with our friends and colleagues in the publishing community, where a wonderful time was had by all in attendance.

WESTCHESTER UK PROFILED IN THE BOOKSELLER

We have counted several UK-based publishers as loyal clients across the years, and realized we could do a better job of serving them and other UK and European-based publishers by having a more physical presence within the market. The Bookseller took note of our successful expansion efforts in this article (may require log-in to view) that was published in May, shortly before the British Book Awards.

NEW AGREEMENT SIGNED WITH MACMILLAN

In March, we signed a new agreement with Macmillan to continue the productive relationship our companies have enjoyed for more than a quarter-century. While Macmillan is no longer based in the iconic Flatiron building, we will always have fond memories of visiting the staff at their famous headquarters. Shortly before relocating to their new downtown digs this past summer, CEO John Sargent penned this article for Publishers Weekly about what it was like to work in this unique building.

 

UNFAMILIAR WINS AWARD

Great things were happening in our K-12 division as well in 2019. In the first quarter, the hi-lo graphic novel reader Unfamiliar, which was conceived, written, designed, and produced by our talented team received the Silver Hermes Creative Award from the Dayton, Ohio chapter of the American Advertising Federation. This video takes you behind the scenes to learn how the project went from concept to publication.

CLIENT PORTAL RECEIVES ACCOLADES

Unfamiliar was not the only award-winning initiative for Westchester this year. Our Client Portal, the secure, user-friendly, functional project management platform publishers want to incorporate into their pre-press production workflow was also receiving its fair share of positive attention. In May, The Stationers Company, the London-based guild for the media and publishing industry, shortlisted the Client Portal for their Innovation Excellence Awards, and in October, we presented about our Client Portal at the Rutgers Design Thinking program board meeting. In November, our partnership with  Dropbox – who worked with us to enhance the Client Portal’s capabilities – was recognized with a first-place win at the Bookbuilders of Boston NEPCo (New England Publishing Collaboration) Awards.

The video below, which was produced in partnership with Dropbox explains how we were able to incorporate the functionality our clients required into a beautifully designed platform that is easy for publishers to use.

CONFERENCES AND CLIENT MEETINGS

In addition to London Book Fair mentioned above, in 2019, members of the Westchester staff were busy criss-crossing North America and Europe meeting with clients and prospective partners at numerous trade shows and events, engaging in productive discussions with our think tank, university press, and legal clients. Westchester attended events as varied as SXSW EDU, ASU/GSV, the International Studies Association, British Book Awards, Association of University Presses, Frankfurt Book Fair, and FutureBook.

MAKING A DIFFERENCE

Last spring, the Westchester K-12 team started a program, where each month, one staff member funds a public school project that is trying to secure donations through the DonorsChoose website. Each selection is truly personal, and they have funded classrooms from New York, to California, and cities in between.

YEAR IN REVIEW HIGHLIGHTS FROM THE WESTCHESTER K-12 TEAM

Recently, I asked members of the Westchester K-12 team to share some insights with me about a project or event that they were involved with during this year that was particularly meaningful for them. You can read their thoughtful responses in this blog post.

TIME FOR 2020 VISION

As we get ready to welcome both a new year and decade, we’re looking forward to several exciting events. In January, Westchester K-12’s Walter Henderson, Jr., begins his two-year term on the ETIN (Education Technology Industry Network) Board of Directors, and he will also be representing Westchester K-12 at the BETT Show in London.

We also have plans to exhibit or sponsor at several conferences, including London Book Fair, and the ASUGSV Summit. Visit our Conferences and Events page to learn where we will be and if you’re planning to attend one or more of these shows, be sure to make an appointment to meet us to discuss how we can be your trusted partner in publishing.

We look forward to seeing you in 2020, and talking about the many effective solutions we have to help you with your content development, editorial, and production needs. From everyone here at Westchester Publishing Services, best wishes for a happy holiday season and a wonderful start to the 20s!

Always be up to date with everything that’s happening at Westchester by following us on our LinkedIn pages for Westchester Publishing and Westchester K-12, watching Westchester on YouTube, and subscribing to our blogs for the latest information about us. We would love to hear from you, too! Drop us an email at any time with your questions or to discuss your publication requirements.

 

by Tyler M. Carey, Chief Revenue Officer

In October, I was fortunate enough to speak on a panel held in conjunction with the latest session of the Rutgers University Design Thinking Certificate Program. I’ve been on the advisory board of this program for a few years, as are other publishing, manufacturing, technology, and design thinking professionals. The panel consisted of Board Chair Hasan Elkomey (Chief Revenue Officer at Redstage), Joe Ford (COO at Hill & Smith), Matt Heller (Victory Design + Innovation), and myself. Needless to say, flanked by highly sought after design thinking speakers – one might even say visionaries – I could feel the onset of a case of Imposter Syndrome. My fellow panelists have used design thinking over their careers to reenvision how companies interact with their customers, their staff, and the products and services they provide. Me? Well, I’m just lucky to work with the great people at Westchester who routinely provide great editorial and production service on every content project they handle.

So, how does Design Thinking fit into the Westchester story? And what was I doing in Somerset, NJ, presenting at a grad school certificate program? This was really just another chapter in the ongoing story of our Client Portal. You see, the Client Portal that our clients use to interact with their projects took a long time to build. We initially tried to adapt off the shelf solutions, tried to build something focused on our own in-house workflows first and foremost, and went through several iterations. Along the way, we built a lot of great systems and features that became part of the iterative process, but it was our use of Design Thinking principles that helped us best define what our clients truly wanted to know about their projects throughout each project’s life cycle at Westchester. When we pivoted the viewpoint to “What would help customers better engage with their projects?” several pennies dropped. Key features came to include:

  • Transparency – the ability to see every project at every stage, and basically see in advance if things are going well or if there are risks due to author delays, etc.
  • Simplicity without losing Comprehensiveness – the ability to see at a glance where everything is via a simple Gantt chart, rather than multi-layered dashboards or spreadsheets
  • Portability – the ability to have reports generated that go to the right stakeholders regularly, without everyone having to be an active ‘user’ of the system
  • Customizability – knowing that each customer has slightly different variations to their publications processes and making the system flexible enough to adapt to those things
  • Easier file transfers – the default for a lot of our clients had been FTP transfers for years, but through our partnership with Dropbox we were able to piggyback on Dropbox API’s and the overall Dropbox architecture to make a much more elegant, quick, and facile experience for transferring files and engaging with each piece of content within the Portal rather than having to ping-pong back and forth between multiple systems and wait for files to load.

The topic of the panel at Rutgers that night was ‘Empathy’ and it was really only through the use of empathy for our customers that we got ourselves in the right mindset to be more aligned with the needs of our clients. Using an empathy approach helped us to identify those core requirements that took the ‘good’ pieces from the system we were developing, junk the pieces of the platform that weren’t working, and rebuild it using Dropbox and other systems as a more intuitive architecture and interface for our clients to have all of the capabilities they had told us they really needed from this type of system.

Certainly, Dropbox applies a lot of similar customer-centric principles, and recently they released a video about our work together, highlighting how Westchester’s use of the Dropbox platform makes for a better experience across our global operation and through our Client Portal for our own clients. In November, the productive, customer-centric philosophy shared between Dropbox and Westchester was recognized with a First Place win at the Bookbuilders of Boston New England Publishing Collaborative Awards, which is an annual celebration of publishers and vendors who work together to come up with innovative solutions to address issues impacting the industry.

Westchester is fortunate to work with a collaborative partner like Dropbox, and also all of the collaborative partners within our client base who took time over the past few years to try out early iterations of the Client Portal, provide feedback, test new things, and ultimately help develop what’s now a comprehensive yet simple tool for managing work in process at Westchester.

Many thanks to all, including the Rutgers Design Thinking program for letting me share our story on the panel.

by Tyler M. Carey, Chief Revenue Officer

National Archives, Washington, DCIt seems for the last several years that visits to our partners’ operations in New England and the Beltway tend to land in October.  Perhaps that’s because it’s this time of year when our clients have taken a post-Summer breath and are ready to begin talking about the editorial and production phases of their list for the upcoming year.  Or perhaps it’s because Key Accounts Manager Bill Foley and I like to try to get these visits in before the inevitable winter weather begins snarling up flight itineraries, road trips, and the like.  Either way, it has been a productive few weeks meeting with our academic, legal, university press, policy group, and trade partners from Boston to New York to DC.  What follows are some key topics that were hit upon during these trips – some of which may apply to you more than others, but all of which raise the recurring topic in these blog pages of tailoring specific solutions to each partner’s needs.

  • Alternate workflows for different product types – This came up during meetings with legal publishers and policy groups in DC and the Beltway, university press clients up and down the coast, and other publishers throughout the Northeast corridor. Over the years, Westchester has become associated with handling specific imprints or product lines for some of our clients, but it’s become apparent to them that we are able to help in other ways.  For some legal publishers, for instance, we may be more associated with helping them on their treatises, where for others we’re their go-to resource for statutory titles. Likewise, some policy groups think of us as ‘book people’, while others send us all of their working papers to edit on tight turnarounds. This is why we believe in having periodic reviews with our clients, so we can share ways we are helping your peers, which can often lead to resolving a similar challenge you’re having with books or other publications not currently assigned to Westchester. Talk with your Westchester rep about the areas where you’re experiencing challenges with books or other types of publications not currently assigned to Westchester, and let’s see if we can provide you with an affordable alternative to managing an army of freelance resources to get your publications to press.
  • Changing modes of trade publishing – Interestingly, after decades (five of them to be precise) of being the go-to vendor for trade publishers on their typesetting needs, we increasingly find ourselves being called upon to help copyedit and project manage trade titles as well. Certainly, our editorial operation, which has been around for over 20 years, has handled many key trade titles for clients over the years, but that has usually been during peak windows when trade publishers needed help on overflow titles.  More and more, though, we find trade publishers are giving serious consideration to outsourcing project management, copyediting, and production for entire imprints, to better free up their in-house staff to work on key or embargoed titles or avoid the time sink of managing a pool of freelance copyeditors with specific subject matter expertise. During the course of these early Autumn visits, several trade houses made moves to start outsourcing specific imprints to Westchester for editorial and production packaging.  We’re proud of the teams we have built over the years to support this need and are happy to talk with you about editing your fiction or trade titles, if that is a growing need.
  • Lincoln Institute of Land Policy and University of Pennsylvania’s book launch for Design with Nature Now.Quality matters – Lastly, one of the highlights of our October road trips was visiting the Lincoln Institute of Land Policy and University of Pennsylvania’s book launch for the revised version of Design with Nature, called Design with Nature Now. Editor Frederick ‘Fritz’ Steiner and contributors led presentations at Cambridge’s Lincoln Institute of Land Policy about key projects covered in the book, as well as just the undertaking of revising an industry-standard title to address changing needs in landscape architecture to better address needs around climate change, new approaches to landscape architecture, and more.  The highlight of the evening for Westchester was the kudos and thanks the editors gave to Westchester’s own Susan Baker for her and Production Editor Deborah Grahame-Smith’s efforts working with Lincoln’s and Penn’s teams of writers, editors, and designers on editing and typesetting the book. The emphasis by our client on quality – and the thanks to our staff for their efforts to ensure a sustainable, durable new edition of an academic classic – were greatly appreciated and representative of why we do what we do.

I look forward to any thoughts the above may prompt for you about the publications you currently send to Westchester, or areas where we could help you that we currently do not.  Please reach out to me or your account rep to discuss your changing needs for support on your books, papers, and other publications, so that Westchester can help to prescribe possible solutions to help you continue to keep your publications on schedule and below budget.

by Nicole Tomassi, Marketing & Conference Manager

In the summer months, the pace typically slows down, allowing an opportunity to relax and enjoy the longer, warmer days summertime offers up. While all of us at Westchester made sure to take some time to spend with friends and family, we were still working hard to make sure all of our publishers’ projects were moving along through the pre-press stages. Here’s a quick wrap-up of what we did this past summer:

Collaborative partnership

Dropbox is one of the members of Westchester’s Partner Network, and their Dropbox Business suite of products helps us to remain connected internally as well as with our freelance resources and client publishers to flow project assets to each other within a secure framework. Check out this video that Dropbox produced over the summer that shows how Dropbox applications help support Westchester’s development initiatives, including our Client Portal.

Westchester profiled in Publishers Weekly

In early August, Westchester Publishing Services was featured in the Publishers Weekly annual Digital Solutions in India issue. In the article, Chief Revenue Officer, Tyler M. Carey, explains how the company is prepared for continued growth during the next decade, and reflects on the significant milestone of 50 years of serving publishers’ pre-press requirements, along with reaching the fifth anniversary of being a 100% employee-owned company.

Meet Dilip Chacko

Shortly before the Digital Solutions in India article was published, I had the opportunity to speak at length with Dilip Chacko, Founder and Managing Director of our wholly-owned composition facility in Chennai, India. It was an extremely informative discussion encompassing Dilip’s career, his guiding principles, and how his focus on providing high quality applies to client projects as well as the employees who work on them.

Client Portal Update

In the spring edition of the Westchester Wrap-up, we shared how the Client Portal had been shortlisted for the Stationers’ Company Innovation in Excellence Award. Not content to rest on our laurels (or nominations), we are continually adding capabilities to the Client Portal to better serve the requirements our clients have. Last month, we conducted a webinar demonstrating several of the helpful features that make publisher workflows more efficient throughout the pre-press production process.

UK conferences

While July and August are quieter months from a working standpoint, the pace tends to move faster with September’s arrival. Tim Davies, Managing Director of Westchester Publishing Services UK, was particularly busy last month meeting with publishing industry professionals at the ALPSP (The Association of Learned and Professional Society Publishers) Conference, and the IPG (Independent Publishers Guild) Autumn Conference. Prior to those conferences, Tim shared some helpful insights for independent publishers in this IPG podcast.

Next Generation Science Standards

If you haven’t been in the classroom for a decade or more, you might be surprised at how much more proficient students are required to be when it comes to understanding scientific concepts. Our STEM Content Director, Dave Bailis, explains how a more effective science curriculum is being implemented around the country to help prepare students for a world that is more reliant on science and technology than in previous generations.

In the Community

Earlier this year, our Westchester K-12 division implemented a program where each month one member of the team selects a project to fund from the thousands that are submitted to DonorsChoose.org by public school teachers. These projects are often for schools where the majority of students are from low-income communities that aren’t able to access much-needed classroom resources through traditional funding avenues. During the summer, STEM Content Director, Dave Bailis, and Director of Creative Services, Mark DaGrossa, each had the opportunity to fulfill a teacher request that was meaningful to them.

Meet with us this fall (and beyond)!

We’re attending and exhibiting at several conferences during the next few months, including Frankfurt Book Fair next week, FutureBook in London this November, and the SIIA Education Business Forum taking place this December in New York City. If you will be attending any of these events, let’s catch up! Make an appointment to connect with us, and be sure to visit our Conferences and Events page where we will be regularly adding information about the conferences Westchester will be attending or exhibiting at in 2020.

You don’t need to wait for a conference to speak with our knowledgeable staff about how our fifty years of experience in providing editorial, composition, and design services can help you produce quality publications while condensing schedules and trimming pre-press expenses. Contact us today to learn how Westchester’s consultative approach can benefit your projects.

 

by Tyler M. Carey, Chief Revenue Officer

I saw this post in my Google News feed a week or so ago, and put it aside to consider.  CNBC reported on the UK’s Booksellers’ Association’s latest study, cementing the trend we’ve talked about before at Westchester – that the gap between print and ebook sales for most publishers continues to widen following the peak and collapse of ebook sales several years ago.  Those numbers aren’t anything any of my colleagues and customers in most markets are arguing with, but the Booksellers’ Association’s analysis went several layers deeper than the usual headlines reported as soundbites on 24-hour news networks.

In publishing, we’ve talked about how ‘sticky’ print books can be for kids, versus in the Fire or iPad world where kids are likely to move on to apps or interactives rather than read a one-to-one digital adaptation of a print book.  When given a print book, many educators and publishers have noticed that kids are more likely to prefer it over the digital edition.  At the same time, in the classroom children are engaging with and benefiting from the work of EdTech companies that are developing apps and platforms to help with adaptive learning and added support for students who learn in different ways.

The Booksellers’ Association study goes layers deeper than the usual trade vs. cookbook vs. children’s book argument that most analysis seems to focus on.  It’s well worth the brief read, talking about the buying habits and reading habits of millennials and more, providing some surprising results.