Westchester Publishing Services

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Typography and Branding Webinar

design

by Tyler M. Carey, Chief Revenue Officer

typography alphabetPublishing friends, I’m very fortunate to be one of the (growing number of) American members of The Stationers’ Company. The Company acts as the livery guild for the publishing, media, and journalism industries in the City of London, but has had a global reach for many years. The industry knowledge and networking opportunities for those of us in these industries are beyond valuable. If you’re curious about the Company – or just really into fonts – the below event about typography and branding may be for you. This free event is open to all – feel free to sign up below.

As one of London’s longest operating guilds, with a history predating Gutenberg’s invention of the printing press, The Stationers Company has continuously represented the individuals and companies involved in the printing and selling of books in the city of London for more than 600 years, with their mandate encompassing print and digital media, journalism, and more. Despite being a Livery Guild of the City of London, their membership and networking opportunities are not localized just to London, and have expanded to include members of the publishing community who are based around the world. In our current time with travel severely curtailed, the Stationers Company has worked hard to maintain networking connections with their membership and the industry through virtual events and informational sessions.

With such a longstanding history in supporting the printed word, there is probably no organization better suited than The Stationers Company to host the webinar: Typography and Branding. Typography blends art and science, and is an integral component in how companies build and convey the values of their brand to the world. As technology continues to evolve, so too will typefaces, bringing new challenges and opportunities for designers and the companies they design brand materials for.

Speakers Luisa Baeta, David Livingston, and Stationers Company Freeman Richard Chapman, who are all designers, will have a discussion on Thursday, 28 January 2021 about modern typography and its relationship with branding, wayfinding, and type on the web.

You can get more information about the webinar and register for this free session by clicking this link. Information about other upcoming Stationers Company events can be found here.

by Kevin J. Gray, Managing Director, Westchester K-12 Publishing Services

We launched the K-12 division just over a year ago, debuting at the AAP Content in Context forum. Westchester K-12 was founded on the belief that educational publishers deserved a higher level of product development support than they were receiving, and I was confident this fledgling division could deliver on that promise.

Over the course of the past year, Westchester K-12 has grown from a group that highly leveraged the assets of our academic, journal, and trade group into a freestanding division that is a significant part of the company footprint. Our team of dedicated, experienced professionals built impressive careers with other successful publishers and vendors before joining Westchester K-12 to lead content development, art, design, and production in all subject areas for our clients. We’ve added processes and resources unique to the needs of educational publishers while retaining the best practices of our parent company.

Members of the Westchester K-12 team are located throughout the country, so last week, we brought our geographically dispersed workforce into our Dayton, Ohio K-12 headquarters for our first WPS K-12 Summit. The summit provided team members an open forum to review what’s working, while also determining how we sustain that model as we continue to grow. There were two full days of workshops with an emphasis on reflection and planning, examining who we work with, what seats we’ll need to fill, what processes need to be codified, and how we tend to the nascent culture we’ve established, ensuring its scalability and continued relevance. The meetings were collaborative and the team left energized, taking with them both a shared vision and concrete steps for implementation that will lead to continued success.

You may be wondering what it all means to you. I share news of this summit so that you have a better understanding of Westchester K-12’s commitment to the high quality work we create and to continuing the positive experiences of our customer base. As we grow, we expect to hold these summits regularly, allowing us to make conscious decisions about how we retain the core vision from which the organization sprung. I’m proud of what our division has accomplished in its first year and I look forward to what the next 12 months will bring.