Westchester Publishing Services

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Reevaluating Your Publications Workflow

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by Tyler M. Carey, Chief Revenue Officer

This past year has been a good opportunity for a lot of us to re-set and reevaluate things, as workplaces, industry events, and more begin to open back up to a ‘typical’ that is more like the pre-pandemic typical. From what it means to work in an office (and why that may not be as important as it once was), to which conferences are worth the flight and disruption to our personal and professional lives, to what we want to accomplish during in-person meetings, this reevaluation and re-set is affecting all aspects of how we work and live.

Meetings I had with clients late last year and early this year tended to focus on “What will it be like when things open back up?” My most recent spate of meetings with some of Westchester’s trade clients in New York City seemed to focus more on, “OK, well, we’re ‘open’ now. We’re back in the office X days a week (or not at all). And here’s what we want to change instead of resume with business as usual…”

This openness to change has been good for both us and our clients. Our discussions with clients over the past several years – but especially since early 2020 – have become less about our what can be seen as commoditized offerings (copyediting, typesetting, and digital conversion) and more about what our clients’ challenges are with trying to get their books to market quickly and within budget. Westchester’s client base now tops 500 clients, and our global staff footprint tops 400 employees and countless freelancers that play specialized roles with everything from developmental edits and permissions management, to managing assets in CoreSource, to writing alt text entries for accessible epubs, and more.

So, rather than pinning down and committing to what ‘the next normal’ looks like, many of our clients are pivoting, trying things, assessing successes and failures, and trying other things. It’s a great time to be in publishing with so much renewed emphasis on topics that may have been seen as “nice to haves” in the past, but are now things publishers have the motivation and bandwidth to address. From changing how publications are created and distributed, to a renewed emphasis on sustainability, to finally defining workflows for accessibility that are baked into the editorial and production processes – rather than tacked on at the end – we’re seeing our clients take on bold, new initiatives that might have seemed like back-burnered projects during the last decade.

You can learn more about what US employee-owned Westchester Publishing Services has been up to in this article featuring our Vice President of Business Development and Marketing, Deb Taylor. In this profile in Publishers Weekly, Deb shares information about the technology, workflow, and marketplace initiatives Westchester has been focused on over the past year.  It’s a good read if you want to get a handle on our view of the industry, and how we’re approaching accessibility, educational content, and more.

To get a sense of what the overall industry is up to, join us for our next Publishing Now webinar, cohosted with Publishers Weekly on September 29, at Noon Eastern. Panelists including Bill Kasdorf, Rachel Martin, and Kristen McLean will provide an update on what’s happening across various parts of the publishing landscape, and share ideas about how your business can prepare for the changes accessibility and sustainability requirements will bring.

P.S. – Will your plans bring you to the New York City area on Saturday, September 10? The New York Book Forum is organizing an in-person event for publishing industry staff that promises to be fun and provide books for children in need. This event calendar provides more details. We hope to see you there!

by Tyler M. Carey, Chief Revenue Officer

We are all learning to adapt to a new, temporary normal during the COVID-19 Pandemic.  In publishing, specific issues arise for publishers that are not used to working in a distributed Work from Home (WfH) environment.  And even for those publishers that built their operations as WfH from the bottom up, the general disruptions of COVID-19 like having the kids home from school for an extended period are making this less of a typical WfH experience.

On Thursday, March 19th, Westchester Publishing Services gathered a panel of our partners in the industry to share about what they’re seeing in their markets, methods for successfully adapting to working from home, and more.  Speakers and Panelists included:

  • Nicole Tomassi, Westchester Publishing Services, Marketing & Conference Manager
  • Michael Jensen, Westchester Publishing Services, Director of Technology
  • Terry Colosimo, Westchester Publishing Services, Director of Operations
  • Kevin J. Gray, Westchester Education Services, President & Chief Content Officer
  • Cev Bryerman, Publishers Weekly – Publisher and Executive Vice President
  • Cathy Felgar, Princeton University Press – Publishing Operations Director
  • Rich Portelance, CareerPath Mobile – Founder and CEO
  • Andy Wilson, Dropbox – Global Director, Media Technology

Over the course of the webinar, we covered practical measures like how to handle tasks that were rote in the office but now need new solutions remotely, technology solutions for file sharing and communications, and the empathy needed when working and managing remotely in our current environment to adapt to different challenges than we might normally encounter in the office or WfH.

Key considerations covered in depth in the below links include the following practices and ideas:

  • Take Inventory of your associates at home computer equipment – don’t assume all have appropriate equipment – PC, printer, etc.
    • Quite likely they do not have all the software they need to work from home, so consider IT support that will be needed
    • Follow up with your associates as their needs may change as they become settled into their new routine
  • Take Inventory of your associates’ internet connectivity from home – be sure to consider impact on bandwidth of school age children doing classes from home
  • How do your associates connect to the company’s email system from home?
    • Get your associates’ phones set up with company email access
  • Be sure to collect cell phone numbers for all associates –  and circulate the list
    • Confirm with each that they receive text messages – for urgent communications
  • Centralize Documentation like the above phone numbers and processes —critical information should be centralized in a common location. Consider Dropbox Paper so comments can be made as procedures may change
  • Consider how associates will access documents on company servers/systems which they must print at home
    • Small size documents can be transferred via company email from the server to the local machine
    • Large documents (i.e. <3mb) can be transferred via file sharing services such as DropBox
  • Consider how your associates will mark-up and communicate edits/comments to manuscripts/documents
  • Schedule regular (perhaps daily, but at least every other day) team conference calls – video conferencing if possible – so your associates stay and feel connected
    • Remember this is physical distancing not social distancing. Use video conferences for social interactions like lunch together with your team. Those watercooler interactions you’re used to in the office are on hiatus, and video can help fill that void.
  • Show Understanding and Be Flexible – Empathize – many of your associates are doing this, work from home, for the first time – and this is a foreign experience – they need time to adjust
  • Good News – the publishing business can continue and be successful without everyone being in one physical office location – a period of adjustment, yes – but will quite likely lead to real and permanent changes in how we do business, and cost savings

Here are the links for: the Webinar recording, the Presentation in PDF format, and a PDF of Questions & Answers from the webinar.

We have also compiled this list of articles and videos with helpful information about working remotely. Please use the Contact Us form to reach out with any feedback, needs we can help with, or ideas for working from home during these times. Westchester Publishing Services will provide further webinars in the coming weeks and months, and welcomes your input.  

Terry Colosimo, Director of Operations
Terry Colosimo, Director of Operations

In a previous blog post, you learned about the approach to Customer Service that Director of Operations, Terry Colosimo and her team bring to each project. But do you know Terry?

Terry started as a manufacturing assistant at Greenwood Publishing, reviewing final repro before sending it off to the printer, checking blue lines and distributing printer copies. Within just weeks of being hired, she was invited on her first plant tour. “Within my first month at Greenwood, I got to visit two printing facilities and a composition house. I realize that I was very fortunate to have that opportunity and absorbed as much information as I could. I have spoken many times about how those plant visits taught me so much about the importance of defining workflows with the whole process in mind, and the value of customer service—lessons that helped me throughout my career.” It was during this time that Terry was first introduced to Westchester, who was then a vendor for Greenwood. “There were only a few vendors that I could say provided consistent quality and service and Westchester was one of them. I remember working with Sue Grenier, who was my CSR at the time, as well as having conversations with their graphics team about halftone scanning. They were mentors for me, not just vendors. They helped me better understand my needs as a publisher.

As a production editor on several titles, Terry was able to fully understand the editorial process. “Though I did act as editor on some book projects, I was more drawn to working with my print and composition vendors. And so it evolved to where I was often the liaison between our production editors and our vendors.” Terry’s responsibilities also extended to print buying for journals as well as building out their POD program. All these roles gave a good foundation for Terry’s current position at Westchester, because she understands the needs of production managers at publishers, as well as how best to work with vendors to get those needs realized. “I learned how to set up workflows, and manage QC, staff, and schedules. Having been on ‘the other side of the desk’ helps me to know what clients want and expect from a vendor.”

Terry joined Westchester in 2002, leading the Quark department. “I remember thinking, Quark? I know nothing about Quark.” She learned about pagination and design, which having worked at a publisher tied in well with her other experience. As her role at Westchester grew, she developed trafficking and transmission procedures to move files to our India-based offshore composition facilities (starting in 2004) and was instrumental in mirroring the processes, training, and all our procedures in India. “We’re unique in this industry in that we own our offshore typesetting operation, having acquired one that was already a great shop. By bringing our US office’s protocols to India, we mutually established mirrored processes so that we both understand how each operation works. It’s been over a decade of success since then, as we work as partners, not a mothership with an offshore vendor.” This was done through working collaboratively on checklists, SOP’s, workflows, and making sure QC was matching the level we had stateside even though thousands of miles away.

In 2014, Terry started handling more of the operational management, working with sales and client expectations, customer service, and setting up new accounts with both the Editorial Services and Composition Services teams. As Westchester launched its India Direct Offshore Composition Typesetting offerings in 2015, she was involved in establishing protocols for that operation, working in collaboration with our teams in Chennai and New Delhi. She realized that workflows are continually evolving based on the needs of today’s publishers, and took the opportunity to help Sales establish protocols for onboarding that start with a call with members of Westchester’s management and each new client. This gives the client a sense of partnership across the company. “Everyone works together and does whatever needs to be done to make sure the jobs get completed to the customer’s requirements. Everybody pitches in, regardless of traditional job title, to get the work done—whatever it takes. It’s a very collaborative process with the client, rather than talking at them about how this should work to keep our costs down like many vendors do.”

Terry visits our offices in India regularly. “I have just come back from what I think is my 11th visit.” This is of bidirectional value—she learns more and more from our staff in India each trip, and also works to make them feel comfortable with the projects we’re onboarding and handling. “We’re all part of the group, and it’s important to be inclusive, mindful, and respectful when working across time zones and cultures, to make sure everybody is at the table and successful. We have long term employees who have grown and pivoted their skillsets as we’ve added more capabilities and different types of accounts.” It’s through this empathy, ability to listen, and come up with solutions that Terry helps create an environment for our clients, for our US-based staff, and our offshore staff, where we’re all part of the same team, and ensuring success on each project.

Wouldn’t you like to know more about how Terry and her teams can help you? Contact us to learn more.

by Tyler M. Carey, Chief Revenue Officer

Why do policy groups partner with US employee-owned Westchester Publishing Services on their books and white papers?  We provide a wider breadth of offerings than most individual editorial and design freelancers – or even competing vendors – are capable of.

One of the trickier aspects of any policy or analysis publication can be data visualization.  Get it right and your book or paper really stands out, delivering meaningful content visually and with impact. Get it wrong and you’ve got a mess on your hands that looks like a PowerPoint done by a high school student.

To really get data visualization right in the first place is often quite expensive – and something that requires having the right resource available to start work as soon as your publication is set to go to design, and in turn publication.  Many policy publications are time sensitive, making this approach a risky gamble from scheduling and cost perspectives. This is where Westchester can help.

We are a US employee-owned company with US-based designers, offshore typesetters that span 3 shifts, and hundreds of staff and freelancers ready to go at a moment’s notice.  If you have a publication that is time sensitive but also requires high impact visuals, we are your most affordable and reliable option.  In many instances, the policy publications we work on are embargoed or at the very least fall under copyright, so it would be improper of us to share examples of our work.  This past year, though, we worked on an open access title with Brookings Institution Press – the CEQ Handbook – which, as it is open access, is available to be viewed online.  This link brings you to the CEQ Institute’s page, where you can view sections of the publication online at no cost.  For publishers that handle economics content, or any other type of content that needs to be presented with high-quality data viz, it’s worth flipping through the PDF to see the great work that Brookings and its author, Nora Lustig, did on the title.  We were pleased to be selected by Brookings to provide the editorial and production services that resulted in the final printer and online files.

I also encourage you to visit our services page to learn about the complete array of high-quality, reliable pre-press services we provide for policy groups, think tanks, and foundations. Rely on Westchester – we have the expertise your projects require, whenever you need it.

 

by Tyler M. Carey, Chief Revenue Officer

As announced last summer, Westchester Publishing Services partnered with Dropbox to use its Dropbox API as part of the architecture of our Client Portal. Since then, we’ve been hard at work to bring you even more enhancements, resulting in the release of Version 2018.C.03, late last year.

To start off the new year, I thought I’d take a few minutes to give you a relatively concise tour of all the great features the Client Portal has to help you streamline management on your Westchester projects.  Want to learn more about how you can use the Client Portal to easily submit editorial and production projects to Westchester, track the assets and status of your project at each pass, customize dashboards and reports, email your rep at Westchester, and more?

If you’ve got about 9 minutes, you can learn more about the core editorial and production features as well as our newest enhancements to the Client Portal.

After you’ve toured the Client Portal, contact Westchester to learn how you can use it to help you trim costs and condense schedules on your publications projects.