Westchester Publishing Services

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Westchester Wrap-up – Winter 2018

Westchester K-12

by Nicole Tomassi, Marketing & Conference Manager

Though it took a long time getting to the East Coast this year, I really enjoy the spring season because it’s a time of optimistic renewal that generates a positive attitude in almost everyone. As all of us at Westchester look ahead to the events that will be taking place over the next few months, I hope you’ll take a moment to catch up on a few of our highlights from the first quarter of 2018:

Westchester K-12 opens office in Dayton

The Westchester K-12 Publishing Services division began the year by completing their move into an office located in downtown Dayton, Ohio. As Kevin J. Gray, Managing Director, K-12 Publishing Services noted, “Dayton is a perfect location because of the deep well of educational publishing talent in this region and its proximity to the midwest offices of many of the publishing houses Westchester K-12 serves.”

Westchester and Learnosity form an alliance

In February, Westchester announced we’ve entered into an agreement with Learnosity, an assessment platform firm based in Ireland. Westchester K-12 Publishing Services is the first company to join Learnosity’s newly created Custom Content division, providing a beneficial resource for educational publishers who need content creation services along with a flexible assessment platform which can integrate with their current systems.

 

Hitting the road, Westchester style

The year got off to a busy start, as we headed out to sponsor and exhibit at conferences including ALPSP UP Redux, IPG Spring Conference, and PubTechConnect. If you’re wondering where Westchester will be this spring, keep reading…

 

Where in the world is Westchester going now?

Westchester recently attended the London Book Fair, and highlights from this trip can be found here. Other shows Westchester is sponsoring or attending in the coming weeks include NCTM (National Council for Teachers of Mathematics) at the end of April, in Washington, DC, the Council of Science Editors conference in New Orleans at the beginning of May, and the Society for Scholarly Publishing conference in Chicago later in May. Visit the Conferences and Trade Shows page on our website to see a complete listing, and subscribe to our blog so you can be up-to-date about all things Westchester!

 

Turning a new page

In March we bid a fond farewell to Lynn Taylor, who expertly led our Journals division over the last several years. Lynn decided to retire so she would have more time to enjoy with her family and friends. While Lynn will be missed at Westchester by colleagues and clients alike, the Journals division is now in the equally capable, and competent stewardship of Celeste Bilyard, Production Manager, Journals Services.

At Westchester, we welcome the opportunity to meet with clients and prospective partners throughout the United States, the UK, and beyond. If you’re interested in learning how we can help you more effectively manage editorial, design, and production requirements like we have done for your peers, please contact us to find out more.

Observations from the 2017 National Council of Teachers of English Conference

By Tim Cross, Business Development Manager

Jimmy Santiago Baca giving the keynote address at NCTE 2017 Conference

Tyler Carey and I enjoyed attending the NCTE conference in St. Louis, MO last week. The shuttle buses from the airport were packed with English teachers from around the country, making you feel like the conference had taken over St. Louis. Indeed wherever you went, there were teachers talking about their experiences and pedagogy in the Starbucks and hotel lobbies throughout Downtown. Being in such an active and enthusiastic group of 7,000+ professionals that are all so passionate about their vocation was inspiring. To understand how NCTE works with educators to improve the learning of English language arts at all education levels, here’s a link to their website.

Especially inspiring was the keynote from famous poet and educator Jimmy Santiago Baca. Baca discussed his history as an orphan in New Mexico who was inspired by a teacher who told him he could write poetry, when he was having many challenges in the systems he grew up in. Baca encouraged the teachers to think of ways to better engage their students in ways that mattered to them – teaching them about poetry that bore a cultural relevance rather than sticking to a curriculum that may not be accessible. “You are more than dragon slayers,” he told the teachers, “you are dream makers.” After reading a poem he had written especially for the teachers, he took questions from the audience and in response to some similar questions, he told teachers to make their classrooms reflect their own individuality so that students felt they had someone real they could engage with and learn from. One teacher asked him how he made time to write, what with having five kids, two dogs, and a day-to-day life like we all do.  Baca said, “Take yourself serious but have a lot of fun…Dive into life,” continuing on to say that there will always be the things that happen in our day to day life that are a distraction from our plans and are part of living. While many of us have heard the ‘write when you can’ advice from authors before, Baca made that advice seem more possible and achievable. If you’re interested in learning more about  Baca’s remarkable story, visit his website:

The conference was packed with sessions in many tracks, making the general trend of sessions difficult to pinpoint. The overall energy at the conference reflected educators and publishers who are ready to explore new avenues and already setting the path for all of us. From innovative digital products to print products that reflect refinements and new approaches to teaching literacy, one felt ready to arm the students of today with the ideas of tomorrow.  My colleagues at Westchester K-12 Publishing Services and I are proud to be a part of that effort, supporting our clients through content development, editorial services, production, and more, helping our clients create innovative and effective products for ELA, Math, Social Studies, and Science education.  Contact Us to discuss your program and explore ways we can help you.

Conference Observations  and Highlights

by Kevin J. Gray, Director, Westchester K-12 Publishing Services

Westchester K-12 Publishing Services EdNET Sponsor Table

 

I’ve recently returned from the EdNET 2017 Conference, held in Scottsdale, Arizona. The weather outside was hot, but the atmosphere on the conference floor was welcoming. We connected with others in the educational publishing sector, engaging in mutually productive conversations that often uncovered unique and interesting opportunities to provide content development and production services to new partners.

For those who haven’t been before, EdNET is a great space for professional development not only because it fosters an environment for networking, but also provides a forum for influential speakers from throughout the education sector. I had the opportunity to sit in on a few of these sessions, and here are some key observations I’d like to share with you:

  • ESSA, the Every Student Succeeds Act which replaced No Child Left Behind in December of 2015, is continuing to radically change the education landscape by giving back to states power to make educational decisions. As the states roll out their plans, expect to see a renewed emphasis on developing materials for science, social studies, and others outside the reading and math core.
  • Student success depends on clean and clear student user experiences, both in print and technology. When defining new products, start with the end user and ask yourself, who are they and how do they need to interact with this product in order to be successful?
  • Adaptive learning continues to push boundaries and provide students with customized learning experiences, but with it comes the challenges of data collection (how much is too much?) and content development (developing multiple channels of content disrupts traditional linear editorial processes).

Just prior to EdNET 2017, we announced our collaboration with FableVision Studios (read about it here). It was gratifying to have our peers at the conference visualize the exciting possibilities that will result from two long-established companies, set in different parts of the publishing universe, working together to deliver the complete spectrum of content needs to the K-12 market.

We have already cultivated a number of new relationships with publishers across the market continuum as a result of being at the conference. While it was Westchester K-12 Publishing Services’ first time at EdNET as both sponsor and participant, I’m confident we will return again next year.

What did you find to be the most interesting takeaways from the EdNET Conference? Drop me an email at: kevin.gray@westchesterk12pubsvcs.com, or share your observations in the comments section below.

Insights from the Association of American Publishers Content in Context Conference – by Guest Blogger Kevin Gray  

I’ve recently returned from another successful AAP Content in Context conference, where the warm reception we received debuting our Westchester K-12 group was richly rewarding. I appreciated the opportunities to talk with other conference attendees, learning about their needs and identifying ways that Westchester K-12 can make their business run more smoothly.

If you didn’t have a chance to be at the pre-conference forum this year, I’d highly recommend attending next year. The smaller setting allows for interesting explorations into how to stay relevant in today’s market, and how to straddle both digital and print offerings to meet the needs of your consumers. I found Ira Wolfman’s investigation of NY Times’ digital transition layered in nicely with conversations from companies like Capstone and Discovery, who are making similar changes in the K-12 space.

One thing that was clear to me from the conference forums, along with the many conversations which occurred during the back half of the conference, is that regardless of the medium, the educational market demands high quality content designed with an understanding of the needs of the target market. This is an area where Westchester K-12 excels. Our editorial team members, led by Marie Brown, have a proven track record of creating engaging and successful content across the educational marketplace, whether print or digital, student or teacher facing. Marie’s experience in the classroom and her understanding of the realities of the ed-pub development world help her to quickly identify our client’s needs in order to create content that will be rich and rewarding for the student.

Something I was already keenly aware of, and which was further reinforced at the CIC conference, is that high quality content is useless without a way to get it to the market. Westchester’s reputation for delivering flawlessly executed production work, while managing to your overall budget, adds polish to your content.  I welcome the opportunity to continue the discussions we began at AAP CIC, or to start a new dialogue with you about how the Westchester K-12 team can help you deliver better products faster and more effortlessly. Check out our newly redesigned website or contact me directly at: kevin.gray@westchesterk12pubsvcs.com with a convenient time to schedule a meeting.