Westchester Publishing Services

Excellence Delivered

Trade Associations and Publishing Programs

white papers

by Tyler M. Carey, Chief Revenue Officer

headshot of Tyler CareyWestchester Publishing Services has decades of history helping different types of publishers and content providers, including trade publishers, children’s publishers, K-12 EdTech platforms, think tanks, legal publishers, industry trade publishers, and many other types of organizations that create and distribute content.

Whether the project is a manuscript for an illustrated board book for children, assessment items for an online learning platform, or a policy paper intended for presentation on Capitol Hill, Westchester has specialists who can help edit, design, and layout the content for the right audience.

Specialized Publication Programs

Trade Associations – and related organizations like professional societies – often have rather different kinds of publications programs from typical publishers. While some industry-driven organizations have book or journal publishing programs focused on topics relevant to their domain area, many have varied publications from professional development content to white papers to conference proceedings to blog posts, each requiring different levels of support, expertise, and workflow customizations.

Here are examples of recent projects trade associations partnered with Westchester Publishing Services on:

• Helping a trade association modify content from their conferences and annual meetings into WebPDFs and ePubs. This content was then made available on their website for free download by members and for purchase by non-members. Conference proceedings in particular can be an area where professional societies and trade associations have content, but it’s laborious to produce rapidly – and in all the needed formats – once a conference wraps.
• Working with a trade association that provides content to medical professionals in a very specific field to create children’s publications to be used by their industry when working with young patients to help them understand and navigate a specific medical condition.
• Partnering with a bar association to better package updates to state statutes into book publications that allow attorneys to quickly understand changes to the laws in their area of practice, as well as access direct links to Fastcase citations in their digital editions.
• Supporting a medical association with editorial and production resources to help them present the best quality professional development and continuing ed materials to be shared with doctors in their specific discipline.
• Helping an educational industry organization edit and typeset new editions of their backlist titles, updating industry standards and information without writing wholly new manuscripts.
• Ongoing editing for industry journals in topic areas including medicine, mathematics, and social sciences.
• Editing and typesetting titles on subjects including management, business technology, and corporate finance for a prominent organization that tracks trends in these areas.
• Creating abstracts, executive summaries, and even tweets that an organization can share as abbreviated versions of their larger studies and white papers, letting industry executives skim the highlights before diving into 200+ page analytical studies.

Different Content, Different Distribution Channels

If you work for a trade association or professional organization, chances are good that you have historically handled your publications and content in ways that differ from your peer associations. Oftentimes, a trade association’s content grows organically as new distribution channels or newer media for online ingestion of content become available. Westchester’s expertise supporting different types of content and distribution methods for academic, trade, and policy groups, is easily applied to the needs of trade association partners to identify cost-effective solutions that will allow your association to efficiently and affordably build new content and expand your publication program.

The team at US employee-owned Westchester Publishing Services would be happy to explore how we can help you edit, design, and present your content, as well as share our expertise about how other organizations have navigated similar challenges using industry partners, new channels for distribution, and more. Contact us to talk about the content you currently manage, how you’re looking to engage with your association or industry, and solutions we can provide to help you achieve your goals.

Photo of ISA world events timeline since 1959
Timeline of world events since ISA’s founding, 60 years ago.

Hot on the heels of my trip to London for the London Book Fair, I visited another country in the Commonwealth, heading up to Toronto, Canada for the International Studies Association (ISA) Annual Convention. For those of you not familiar with the ISA, it’s the world’s premier membership organization for researchers on topics of political science, globalization, international research, and more.  Their mission is to connect “scholars, practitioners, and students across the globe,” and based on the diversity and representation within the panels and attendance of over 6,000 researchers at this year’s convention, the ISA delivers on this mission very effectively as they celebrate their 60th anniversary.  Sessions and presentations covered topics related to specific current affairs issues, emerging methodologies in research and technology, diversity in research coverage as well as inclusivity within the research community, challenges to democracy, and much more.  From my attendance, I can see a very interesting collection of new white papers coming from these policy groups in the months to come.

Dozens of Westchester’s editorial and production clients were represented in the list of presenters and at stands in the Exhibit Hall, including Columbia University Press, Brookings Institution Press, Cornell University Press, The MIT Press, Macmillan Publishers, Princeton University Press, the United States Institute of Peace Press, W.W. Norton, The Cato Institute, and other policy groups and academic publishers. For Westchester, it was an opportunity to connect with a number of our clients and prospective partners to discuss how best our editorial and production services for the policy group and academic markets can help their publications programs, including the expansion of data visualization capabilities.

For our clients, the ISA Convention provided a few different opportunities. For some of our clients and partners, attending was a branding exercise, as their international studies lists have grown in recent years and they wanted to highlight that to researchers in the fields covered by the conference presentations. For other publishers and policy groups, the convention allowed them to pursue acquisitions of new titles, papers, and projects by meeting with some of the most noted scholars in the foreign affairs and policy areas about potential projects. For other publishers, sales were brisk at their booths, where their lists of scholarly and policy related titles were in high demand by researchers and institutions looking to expand their reference libraries.

Next year’s ISA Convention will be held in Hawai’i, a destination that can sometimes be difficult for researchers to get included in their budget, but due to the impact of the conference on the global study of international relations and current affairs there is no doubt turnout will continue to be strong.

Are you a publisher of academic or policy content, looking to explore ways you can expand your editorial, design, and production capacity, or reduce costs to produce your white papers, books, and journals?  Contact us to learn more about how Westchester can help.