Westchester Publishing Services

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Travels with Tyler, Once Again

London

by Tyler M. Carey, Chief Revenue Officer

Long time readers of the Westchester Publishing Services blog will know that prior to the pandemic, traveling into the market to meet with our clients and prospective partners was a key means of getting to know clients and their work, better understanding competitive gaps we needed to address, and also exploring new services that the market needed to help solve it workflow challenges. This blog was often filled with post-conference updates from the likes of the London Book Fair, BEA, Frankfurt, ASU+GSV, and more.

Over the course of the past year and a half, Westchester’s sales and marketing efforts have pivoted to better engage with our clients and partners via Zoom meetings with individual clients, webinars that were focused on meaningful content instead of commercials about our capabilities, and segmented email marketing messages to share updates on our efforts to continue expanding services to address the market’s rapidly evolving needs. Those needs pivoted during the lockdown and then further changed due to the ongoing pandemic’s impact on our industry’s staff, products, and supply chain.

Westchester still has all of its over 400 global staff working remotely, and at this point we have no plans to reopen our US-based offices in a “hybrid working model” capacity anytime before the beginning of 2022. We’ve successfully served our clients and grown our business quite a bit using a distributed working model, and can continue to do so as long as the situation requires.

But, on a recent warm, sunny New York City afternoon, I found myself sitting in Bryant Park, sipping a cup of coffee prior to my first in-person dinner meeting in over 18 months. A number of US-based members of London’s Stationers’ Company gathered for dinner to catch up and talk about the impacts of the supply chain and other factors on our industry. PW will be co-hosting a webinar on this subject with us in just a few days. [Updated 10/18 – You can now view the webinar on our YouTube Channel.]

Since that dinner, I’ve had the great fortune to head out into the field with Bill Foley, our longstanding Key Accounts Manager, and Deb Taylor, who recently joined us in the newly formed role of Director of Business Development and Marketing.  Bill, Deb, and I have started scheduling more field-based lunches and dinners to meet with publishers to learn more about what has changed in their organizations since the pandemic began, and how Westchester can best address their workflow needs. Topics like expanding our publishing technology solutions, providing standalone copyediting and permissions services, and more have been discussed already.

And we’re keen to pick up those lines of dialogue with you, whether it’s in person or via a Zoom or phone call. What things are impacting your publishing program? How can vendors like Westchester best help you navigate your editorial and production processes, taking as much burden off your team’s shoulders while they’re navigating all the manufacturing and supply chain factors that are taking up a lot of attention right now?  In other words, how can Westchester help you?  Contact us to schedule a meeting or call to explore things further.

 

by Tyler M. Carey, Chief Revenue Officer

Regular readers of this blog may be aware of my participation in The Stationers’ Company, the City of London’s livery company – or guild – for the publishing and media industries.  For myself and the other US-based members of The Stationers’ Company, the inability for us to travel to London for Company events has been disappointing.  Nonetheless, the Company has invested a great deal of energy and no shortage of resources in keeping programming viable via Zoom.  Frequent webinars and presentations about the state of the industry, new projects that members are working on, as well as the odd night or two of virtual pub trivia have kept us connected with our friends and colleagues in the UK.

Recently, I had the great privilege of participating in an interview hosted by the Master of the Company, the Right Reverend Stephen Platten. Platten was educated at The Stationers’ Company School, a since-closed school that had been run by The Stationers’ Company. He went on to serve in the clergy, including a role as the last Bishop of Wakefield for the Anglican Church. In his retirement, he has been increasingly active in the Company, leading the Company through the expansion and upgrade of the historic Stationers’ Hall in Central London. You can see our discussion in the YouTube link below.

If you have an interest in The Stationers’ Company and want to learn more about its efforts in the UK, US, and the rest of the world to connect publishing professionals, please use the Contact Us form, and I will get back to you promptly.

IPG Spring Conference, and gearing up for the London Book Fair

By Tyler M. Carey, Chief Revenue Officer

IPG’s annual Spring Conference, held at the Crowne Plaza Heythrop Park in Oxfordshire, is an exceptionally well-organized event welcoming small-to-mid-sized publishers for an intensive two days of sessions and networking, to help address the pressures distinct to publishers of this size. The grounds of the Crowne Plaza are beautiful, looking a bit like a Downton Abbey manor house placed in the midst of a sylvan Tolkien tale.

There are truly few better places to have a conference!  A particular benefit is that it’s removed from the London trade publishing world, bringing Great Britain’s publishers to an area outside the city, thoughtfully disconnecting them from the day-to-day distractions that can pop up when you’re just a quick tube ride away from the office, or the sense of obligation to play tourist should you find yourself in London having come from a place far away.

Westchester’s Interim Director, UK – Tim Davies – and I were excited to exhibit at the conference. Tim came on board just prior to the conference, providing a great opportunity for him to meet with some of our existing clients as well as talk with other publishers in the industry about their current workflows for editorial and production on their publications. Tim has a longstanding history within the IPG and had been invited to host a very well received workshop with smaller publishers about managing growth and operations. He has also dived in to his new role at Westchester and has provided wise guidance on the resources we will continue to expand to support the particular needs of British publishers.

For Westchester overall, finally getting to attend an IPG event was very valuable. The sessions ranged from the topical (the BBC’s Amol Rajan discussing the trends of fake news and the trust in content), to the geopolitical (MP Ken Clarke providing a perspective on Brexit for the publishing industry), to specific publishing topics (workshops, presentations, GDPR and AI sessions, and a keynote by innovative designer Alan Moore). The feedback for IPG following the conference was very positive. You can read their post-conference wrap up here, which is like a mini-summary for those who missed it.

The footprint of IPG’s membership aligns quite closely with the size of clients Westchester typically supports, especially those that are in growth mode and are at the point where they need to evaluate the choice of hiring on a vendor to help support growth, or hiring on more staff and having enough work to keep them constantly busy.  Within the coming weeks, a white paper sponsored by Westchester Publishing Services will be released exploring that idea in greater detail.  Make sure you subscribe to this blog to stay up to date on that. While that paper has been in production for a while it was really valuable to revalidate that position in discussions with many publishers that are approaching that tipping point of growth.

In closing, the IPG conference also served as a great opportunity to meet with several of Great Britain’s independent publishers in advance of attending the forthcoming London Book Fair. It helped us to reaffirm the services that Westchester provides are in alignment with their requirements as we continue to expand our support for publishers in this important market.

Are you headed to LBF? You can find Westchester on Stand 6B107b.  Contact Us to arrange an appointment at the Fair, or just come by our Stand to meet some of our management team and discuss your particular publications needs.