Westchester Publishing Services

Excellence Delivered

Meet Mona Tiwary

Photo Research

 

Keeping costs in check on publication projects may mean you need to rely on outside editorial and production resources. If you decide to work with a production facility that is located offshore, how can you be certain that your expectations for high-quality production values will be achieved while also maintaining trim budgets and tight schedules?

Meet Mona Tiwary, Director of Publishing Services, Westchester Publishing Services, India.

Mona possesses nearly two decades of distinguished experience in producing a multitude of print and digital products for top publishers like McGraw-Hill and Cengage. She joined Westchester Publishing Services in 2015 as the business head of the New Delhi Business Unit. Her strong understanding of the publishing needs/goals of publishers in the United States, United Kingdom, and Australia and her knowledge of the K-12, higher education, professional, trade, and academic markets make her a valuable asset for WPS.

Mona leads a highly skilled team of editorial and production resources at our wholly-owned and US-managed production facility, in New Delhi. This team includes project managers with expertise in end-to-end project management services, each with approximately a decade of experience in working for major publishers. She has cultivated a vast network of editorial resources across disciplines – there are more than 400 editorial staff (freelance as well as in-house) located in the United States, United Kingdom, and other international destinations, ensuring the editor who is assigned to your project possesses the requisite subject matter knowledge. No matter how specific your content is – science and technology, humanities, math, life sciences, fiction to name just a few – Mona is able to pair it with an editor who can adhere to your standards and deliver a quality product.

Mona’s team can capably execute on a complete menu of full-service pre-press services, including, but not limited to, content creation, developmental editing, copyediting, project management, complex composition layout, cover and book design, proofreading, indexing, artwork, photo research, and alt-text content creation.

Michael Burggren, Senior Director of Production for National Geographic Learning, shared this feedback about working with the team at the Westchester Publishing Services New Delhi office:

“We recently had the Westchester New Delhi operation handle the Wonderful World 2E Lesson Planner adaptations and to say these were messy and complicated is underselling the challenges these presented. Westchester Publishing Services was excellent and able to meet program expectations, as well as schedule and budget requirements.”

Clients including Blue360 and Twelve Tables also shared testimonials about working with our New Delhi operation, which you can read on this page of client feedback.

When you consider the knowledge and experience that Mona and her team of professionals bring to publication projects, it is beyond what is traditionally considered full-service because they act as a partner to publishers, becoming a trusted, reliable extension of the publishers’ internal team and practices. Publishers who work with Westchester’s New Delhi team are confident in the quality of the finished product due to the consistency and consultative approach they receive at every stage of their projects. They are also impressed with the responsiveness and solutions that are utilized to address challenges which can happen as a project progresses. If you have been looking for the balance between cost-effectiveness and high-quality production values for your projects, the search is over. Download these workflow overview charts, which are customizable to your specific requirements, and contact us to learn how you can benefit from the expertise of Mona and the New Delhi team.

by Mark DaGrossa, Director of Creative Services

In this edition of Cover to Cover, I’m going to take you through the steps we consider when we are designing a textbook.

After the project is awarded to us, we assemble our team and get down to work. First, we determine whether we are creating a design template or if one will be provided. If we are creating the template for our client, we need to define several items, including:

  • Chapter openers, unit openers, covers, testing pages, activity pages – all need to have the same visual theme or family but may have their own feel.
  • Icons – need to be created for each sidebar item
  • Head treatments – the head in the general body of the text will be worked on, A-Head, B-Head, C-Head, and so forth.
  • Columns – how many should each page have?
  • Fonts – We need to select fonts that allow for several options within the font family.
  • Printing – This is important to ensure specific margins or gutter spaces are incorporated into the design.
  • Photos – Will they have square cuts, borders, vignettes, breakout images, outlines or drop shadows? We also consider how captions will be shown.
  • Footers and folios – What will go into these areas?
  • Book map – is there one which shows how the pages flow? This is important if you want each unit to open with a spread.

For projects that are more design intensive, once we have a design template established, we move on to verbal visual conferences (VVC) for the pages. A VVC is a meeting that brings together the editor, art researcher, and the designer.

In the VVC, the designer uses a printout of the loose version of the pages, including the items that are static on the pages. The designer works through the manuscript, page by page, with the editor and art researcher, drawing a sketch of how each page will look. The editor highlights what is important in the content, allowing the designer get a better idea of the look and flow of the page. This also gives the art researcher a clearer understanding of what they need to be looking for and how the images will be used.

VVCs are conducted in the earlier stages of the project using rough sketches and will change somewhat once the final images are found, chosen, and approved. I’ve included an example below of a rough sketch and the final version so that you can see the types of changes that occurred as the project took shape.

Another important detail we need to factor is what grade level the content is being designed and written for. The lower the grade level, the less text and more imagery will be used. Lower grades get a bigger, more easily read font. Leading is larger, and the actual writing is grade level specific. Colors tend to be a bit brighter and primary. The imagery is much larger and more specific to the content, allowing younger students to make a better connection between the words and pictures. As the grade level climbs into the middle and high school levels, less imagery is required. Font sizes will be somewhat smaller, and the colors for images may be more muted so as not to distract from the text.

As you can see, there are many important items designers, working with editors and the art team, consider. Effective design ensures students better understand the program.

I hope this post has helped you learn more about how designers approach working on a textbook project. I welcome your design questions and ideas for future blog post subjects. Feel free to email me at: mdagrossa@westchesterpubsvcs.com

Have a great day!

Mark

 

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by Mark DaGrossa, Director of Creative Services

Hello, I’m Mark DaGrossa, Director of Creative Services for Westchester Publishing Services. To give you some background about myself, I am a Founder/Partner of Folio Designhaus, an award-winning design firm based in Dayton, Ohio, that has been in business for the past 10 years. Prior to opening my business, I worked in various positions within Mazer Corporation’s design department for 20 years. I welcomed the opportunity to join Westchester because the ability to lead a design team that is part of a true full-service solution for publishers was an exciting prospect to me.

I find that the beginning of the year is a great time to recharge your batteries, both mentally and physically, while also planning upcoming projects. To make book production an even more efficient process for you, I’m pleased to share that we’ve further expanded our service offerings. We now offer art, design, and layout for books and related ancillary publications, giving you access to Westchester’s extensive design resources along with the editorial and production services publishers have relied on for 50 years.

What makes Westchester’s Art & Design team different?

Our art and design team has deep experience within the education field as well as the retail/marketing realm. So, what does this mean for your company? It means that we can design your product from cover to cover, utilizing any or all of the following services:

  • Cover Design – We create design concepts that convey the message and feeling of the final product, whether you need a look which is very traditional, cutting-edge, whimsical or anything in between.
  • Interior Page Design – Whether a textbook, Teachers Guide, or workbook, we know how to design your pages from initial concept or from supplied templates.
  • Illustrations – Our illustration resources can provide a large variety of styles for your custom art. We can create line art, realistic art, cartoon styles, or fully commissioned artwork—whatever specific style your project requires.
  • Photography – We are able to supply product shots, setup shots, or location shots to achieve the perfect image to accompany your written content.
  • Photo Research – We have a highly experienced team of photo researchers who can track down the exact image needed from any stock house, as well as handle rights and permissions. For projects requiring more extensive research or a geography-based image, we can work with historical societies or museums to obtain the required images.

To see examples of the art, design and layout concepts our team is capable of executing on your projects, click the image below:

I will cover topics including design principles, illustrations, stock photography, fonts, and printing in upcoming blog posts. I will also share with you the thought process that shapes how my team creates amazing designs for your products, and point out things which may help make your job just a tad easier.

I welcome the opportunity to communicate with you, so feel free to reach out and ask me any questions you have about art, design, and layout. We look forward to learning about your design requirements and helping you create a finished product that not only excites your customers but is something you and your company can be extremely proud of. I hope that you will keep Westchester Publishing Services in mind when considering design-related aspects for your new projects.

Have a great day!

Mark DaGrossa