by Tyler M. Carey, Chief Revenue Officer
Westchester Publishing Services has decades of history helping different types of publishers and content providers, including trade publishers, children’s publishers, K-12 EdTech platforms, think tanks, legal publishers, industry trade publishers, and many other types of organizations that create and distribute content.
Whether the project is a manuscript for an illustrated board book for children, assessment items for an online learning platform, or a policy paper intended for presentation on Capitol Hill, Westchester has specialists who can help edit, design, and layout the content for the right audience.
Specialized Publication Programs
Trade Associations – and related organizations like professional societies – often have rather different kinds of publications programs from typical publishers. While some industry-driven organizations have book or journal publishing programs focused on topics relevant to their domain area, many have varied publications from professional development content to white papers to conference proceedings to blog posts, each requiring different levels of support, expertise, and workflow customizations.
Here are examples of recent projects trade associations partnered with Westchester Publishing Services on:
• Helping a trade association modify content from their conferences and annual meetings into WebPDFs and ePubs. This content was then made available on their website for free download by members and for purchase by non-members. Conference proceedings in particular can be an area where professional societies and trade associations have content, but it’s laborious to produce rapidly – and in all the needed formats – once a conference wraps.
• Working with a trade association that provides content to medical professionals in a very specific field to create children’s publications to be used by their industry when working with young patients to help them understand and navigate a specific medical condition.
• Partnering with a bar association to better package updates to state statutes into book publications that allow attorneys to quickly understand changes to the laws in their area of practice, as well as access direct links to Fastcase citations in their digital editions.
• Supporting a medical association with editorial and production resources to help them present the best quality professional development and continuing ed materials to be shared with doctors in their specific discipline.
• Helping an educational industry organization edit and typeset new editions of their backlist titles, updating industry standards and information without writing wholly new manuscripts.
• Ongoing editing for industry journals in topic areas including medicine, mathematics, and social sciences.
• Editing and typesetting titles on subjects including management, business technology, and corporate finance for a prominent organization that tracks trends in these areas.
• Creating abstracts, executive summaries, and even tweets that an organization can share as abbreviated versions of their larger studies and white papers, letting industry executives skim the highlights before diving into 200+ page analytical studies.
Different Content, Different Distribution Channels
If you work for a trade association or professional organization, chances are good that you have historically handled your publications and content in ways that differ from your peer associations. Oftentimes, a trade association’s content grows organically as new distribution channels or newer media for online ingestion of content become available. Westchester’s expertise supporting different types of content and distribution methods for academic, trade, and policy groups, is easily applied to the needs of trade association partners to identify cost-effective solutions that will allow your association to efficiently and affordably build new content and expand your publication program.
The team at US employee-owned Westchester Publishing Services would be happy to explore how we can help you edit, design, and present your content, as well as share our expertise about how other organizations have navigated similar challenges using industry partners, new channels for distribution, and more. Contact us to talk about the content you currently manage, how you’re looking to engage with your association or industry, and solutions we can provide to help you achieve your goals.
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Also in the fall, consultant Jay Diskey was a panelist for the Westchester Education Services webinar, 
Our colleagues in the UK expanded their ranks to continue serving the growing client base Westchester works with beyond the North American market. Joining the education team throughout the year were Thomas Storr, Emma Hudson, and Adam Wilkinson. In June,
As our client base inside the United States has continued to experience stellar growth, several of our US-based editorial and production staff received well-deserved promotions during the year. Some of the long-time employees who are bringing their vast experience into new roles are Terry Colosimo, Scott Keeney, Wendy Muto, Celeste Bilyard, Amanda Montes de Oca, Melody Negron and Erin Davis. Congratulations and continued success!
It was also an exciting spring and summer of growth for the Westchester Education Services team as they welcomed several new people. Content Directors, Jennifer Cole and Laura Cunningham, Senior Editor, Tara Hlavinka, and Director of Client Solutions, Kevin Schroeder all arrived at Westchester in the spring, as shared in
In June,
Members of the Westchester Education UK & International, and Westchester Publishing Services UK teams participated in several publishing industry events during the spring, including sponsoring the
Our Westchester Education Services colleagues were busy attending several industry conferences in-person, including BETT UK in late winter, ASU-GSV in the spring, and several events in late fall, including sponsoring the EdWeek Market Brief Summit in November
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