Westchester Publishing Services

Excellence Delivered

Publishing Ecosystem

Dropbox

headshot of Tyler Careyby Tyler M. Carey, Chief Revenue Officer

The team at US employee-owned Westchester Publishing Services are enormously fortunate to work with the hundreds of publishers and content providers around the globe that we support. While we’re always eager to help problem solve our clients’ content, editorial, production, and digital project challenges, we realize that we don’t exist in a bubble. Our portion of the publication life cycle is a crucial piece to ensuring quality in publications and digital content – but plenty of other organizations play key roles beyond us and the publishers we serve. Westchester’s meetings during January and February reinforced this, as our paths crossed with a number of our key partners and organizations that provide further support to our clients.

January saw me meeting with the head of the City of London’s Stationers’ Company during his visit out to meet with North American members in New York City. Tony Mash is a rarity in the world of British livery companies, as he is a dual US/UK citizen, providing leadership to what is essentially an extension of London’s guild system. The Stationers’ Company plays a key role as a leading organization for the content and media industries, hosting frequent in-person and virtual events to let thought leaders in areas of our industries as varied as journalists, pen manufacturers, publishers, and intellectual property attorneys explore topics that affect our industries through an interdisciplinary lens. The North American members will be hosting an upcoming webinar about the transatlantic IP implications of the use of AI within the publishing industry. Additional details and registration information can be found using this link.

To Tony’s credit, by leveraging his US and UK perspectives, he has helped grow the North American contingent of the Company to a few dozen active participants from all areas of publishing and media. More about the Stationers’ Company and how to join can be found on their site.

Six people seated around a circular table topped with menus, plates, silverware, and drinks.
Stationers and colleagues: Roger Rosen, Brian O’Leary, Tyler M. Carey, Michael Healy, Lorraine Shanley, and Tony Mash.

During the above get together, I also had a chance to visit with the Book Industry Study Group’s Executive Director, Brian O’Leary. Brian was excited to discuss this year’s BISG Annual Meeting, being held on April 12th in New York. This event routinely presents excellent panels and discussions around the industry’s pressing issues. Perhaps even more rewarding is the opportunity to meet and network with a wide array of publishing professionals who work in many areas of our industry, allowing us to meet vendors, publishers, and partners with which we might not typically interact on a regular basis. I highly recommend checking out the day’s agenda and signing up.

The late Winter also saw visits Deb Taylor (Westchester’s COO) and I made to our partners at Ingram and Dropbox. Ingram graciously hosted us for a meeting about our ongoing work together to support their publishers and authors with ePub conversion services and other capabilities. As part of our trip out to LaVergne, TN, we had an opportunity to tour Ingram’s Print on Demand facility, seeing the continually improving capabilities available to help publishers and self-published authors take a book from digital files – like the ones we create for our clients – at one end of their facility to shipping printed books off to consumers at the other end of the facility in lightning fast time. LightningSource has earned its moniker, for sure.

Our colleagues at Dropbox hosted me and Deb for an afternoon to talk about Westchester’s use of Dropbox’s API as part of our Client Portal, which makes publishers’ lives super easy by allowing them to transmit files to Westchester, and then track their projects at each stage. Westchester further uses Dropbox Paper for documenting our clients’ style guides and requirements, DocSend for marketing, Dropbox Sign for client contracts, and many more pieces of the Dropbox ecosystem. During our visit, we got to sit in for interviews and discussions that were filmed for an upcoming project. Stay tuned for this short digital film, this Spring.

bearded man wearing glasses, burgundy floral shirt and blue blazer with handkerchief in the breast pocket. Behind him are a film crew preparing to do a video shoot.

Other partners and organizations with shared interests in the publishing industry came up in many more discussions with our clients during the late winter.

  • One legal publisher was seeking out a partner to help with content development on an anniversary publication, so we were able to connect them with the talented Linda Secondari at Studiolo Secondari to explore her team’s writing and photo capabilities, to help them realize their vision for a 4-color tribute book that differs from their typical legal publications.
  • In discussions with another publisher about BISAC codes and THEMA codes, we were able to point them to our friends at the Book Industry Study Group, which provides guidance and tools to support this kind of mapping.
  • Another partner of ours was looking for a speaker on accessibility to help educate their clients about the European Accessibility Act, so we were able to connect them with the leadership at Benetech to arrange a webinar on this topic.
  • And another publisher was looking to repurpose books from their backlist, seeking to scan them, extract text, and chunk that text into a content management system for digital research. Through our own capabilities and those of our scanning partner, we were able to help them scope and execute on this plan.

Westchester is one individual provider within the overall publishing ecosystem, but due to the hundreds of publishers we work with and our shared industry networks, we’re able to help connect our clients with other trusted partners that can help solve problems that overlap or are adjacent to the work that we do.

Contact Us to talk about your publishing challenges, vision, and plans. Westchester is happy to explore our core competencies in content development, editorial, production, and digital. But, if your needs require something outside of our capabilities, we will be quick to say so and recommend a partner who could help. Solving problems and building relationships within the publishing community is what we do best. Reach out today and let us know what problems we can solve for you.

Discussing the Westchester Publishing Services Client Portal

by Tyler M. Carey, Chief Revenue Officer

This week’s Dropbox Work in Progress conference in New York City was exciting whether you are a Dropbox power user or not. Topics covered included the new normal of what workplaces and productivity look like, supporting clients and staff with the right tools to get work done as well as communicate more effectively, and — threaded through pretty much every session and panel — the impact of AI on work itself. I was fortunate enough to participate in two back to back editions of a panel called “Scaling Success: the role of automation and collaboration in business growth.” More on what I shared there about our Client Portal, but let’s talk about what the overarching message of the day was, first.

Image of Drew Houston, CEO of Dropbox standing on a stage in front of a screen with the words Global Pandemic and Economic Uncertainty on the left and the words Flexible work and AI revolution on the right.
Drew Houston keynote speech, Dropbox Work in Progress Conference, October 10, 2023

The keynote by Dropbox CEO Drew Houston sets the table for a discussion all companies should have on an ongoing basis about how work is handled in a post-pandemic world, how we are supporting our team members, and how new tools — including AI — can be used to add to productivity when used with the right level of trust and responsibility.

Houston’s keynote is a must watch, and set the tone for the day. To cherry pick another highlight, I would also point to comments by one of the later panelists — John Horton, Associate Professor at MIT Sloan School of Management — who emphasized how AI benefits us most when paired with human beings to apply their judgment and selectively apply what AI can output, rather than just use AI output and guidance without consideration. That is right in line with how the best companies are using AI as a tool, rather than replacing proven expertise. Westchester, for instance, will never just dump a manuscript into an engine for copyediting – that negates the expertise we bring to every project. But, just like how our indexers using indexing software to create lists of terms, or we use NLP to create lists of keywords for marketing, it’s worth looking at what tools can help our editors, typesetters, sales people, and more with using their skills effectively.

Image of man standing on a stage in front of a screen displaying learning points
Drew Houston, Dropbox Work in Progress Conference, October 10, 2023

Lest it be thought that the day’s content was just a one-time event-driven theme, it’s clear to see that Dropbox’s approach to making work easier – not just designing a strong file sharing and productivity platform – is baked into everything Dropbox does and communicates, right now. An op-ed in this week’s Independent (UK) by Dropbox’s Andy Wilson elaborates on the company’s approach to work – with an emphasis on finding ways to help users find info they need and avoid the constant distractions of email messages, Slack notifications, and other attention grabbers that, according to data cited in the article, eat up a typical 131 hours of each employee’s work time each year. You may remember Andy from our Work from Home webinar in March 2020, where he – in the thick of the initial pandemic lockdown – spoke about productivity and tools – and continues to share insights and solutions to this day. Andy will be co-presenting with me and Westchester’s COO, Deb Taylor, at the upcoming Digital Book World in January in NYC on just this, once again!

Picture of two women and a man seated on stage with a banner reading Perspectives behind their chairs.
Debbie McClure, Tyler Carey, and Darci Kendall. Photo provided by Dropbox

I was excited to join Debbie McClure, Dropbox’s Global Head of Sales, and Darci Kendall, Founder of Hodde Bros Beverage Co, on the two back-to-back sessions for our panel called “Scaling success: the role of automation and collaboration in business growth.” Debbie moderated the panel asking us questions about our businesses, our tech stack, the opportunities with AI (which I talked about in a recent blog post), and how we grow our businesses – and make our client experience better – by using different tools. Darci provided a lot of great examples of how she uses different channels to engage with her clients, and how she has grown from a small start up ten years ago into a top brand for the beverage and events industries. If your firm is a start up looking to grow, I really encourage you to look up the story of Hodde Bros Beverage Co and learn more.

So, why is Westchester’s story relevant enough to this topic that I was asked to come speak in these sessions at the event? Well, here’s an overview of what I shared during the panel, in narrative form.

Not long after Westchester became an employee-owned company in 2014, Westchester’s managers began highlighting areas where we could focus on a better client experience, as well as ways to grow our company. Our client experience at the time was in some ways fragmented, client by client. On one-hand, this was a bespoke solution for our clients — each client’s own workflow was tailored to, and supported as essentially its own unit here. But that worked well, for both us and our clients, when we had only forty clients to support, and most of those clients had one major line of work with us. But, as we started doing more work across organizations, we found that maybe one department liked to send us files via FTP en masse for typesetting and ePub conversion, and another department was essentially a smaller operation within the same firm that sent individual projects via WeTransfer for editorial and typesetting – and had wholly different style guidelines, schedules, and expectations. And as we moved into new markets back then — like the work we do for think tanks, legal publishers, trade associations, and more — we found that different types of clients had different needs and expectations for file transfer, schedules, communications, project involvement, and services.

To scale, Westchester needed a partner. After vetting many platforms, we selected Dropbox as our partner for file exchange and storage (to start). Clients could still send and receive files via FTP, WeTransfer, Box, Google Drive, what have you, but by setting up a number of processes on our end that talked to those different systems and pulled files into a central cloud-based Dropbox environment, we created efficiencies for us and for our clients.

And wow, did things grow from there! Dropbox was highly consultative, and our team identified use cases with the Dropbox API that let us build a custom project management system using our development team, and sitting on top of a trusted brand by using the Dropbox API for automations and process management, which expedited file transfer and made for a robust client experience. You’ve heard me talk about this in past blog posts, but this was the launch of our Client Portal. The Client Portal allows for easy transfer of files to Westchester via whatever means are best for you — but optimized for easy drop-off using Dropbox, even if you don’t have an enterprise account. No longer did clients have to log into a server, download assets, pass them to an author, gather those files back, upload them again… Steps like that became more automated and lightning fast.

Throughout each project, our clients can see the status of assets at each phase, download assets using downloadable links, and track the project schedule against milestones. None of these features, reports, or options for exchange replace the human interaction and customer care that Westchester is known for — we are just providing added transparency and options for engaging with your project’s assets. This has made for a great experience for our clients and has helped us scale our company as we have added more services and clients, growing from the forty-odd we had in the US back in 2014 to nearly 600 clients around the globe, today.

Beyond the Client Portal, Dropbox opened up its platform to us so that we could use more of their tools, including Dropbox Paper (which we use for many things including tracking client documentation, collaborating on marketing pieces, and planning projects), Dropbox Sign (which we use for contracts and onboarding clients within certain units of our company), DocSend (which we use for maintaining a library of marketing collateral for our sales and marketing teams to engage with clients and prospects about meaningful, relevant case studies), Dropbox Capture (which helps with internal training and other use cases for sharing content with narration), and more. Dropbox has been a phenomenal partner, and we rely on their platform, products, experience, consultation, innovation, and highly regarded security as a key element of not just our tech stack, but also how we support our staff and our clients.

While I’m excited about our above use cases that I shared on the panel — as well as further discussions we had about AI, marketing, and client engagement — that’s not the end of the story. We continue to have very detailed workflow conversations with dozens of accounts each week – both existing partners looking to address new products or challenges, as well as exploratory discussions with new, potential clients. Our editorial, production, and digital services are a cornerstone to the workflows for our nearly 600 clients around the world for a reason, and the blend of people skills and technology we are known for is key to their success. If you are a publisher, the chances are very good that we have had to solve any of the editorial or production challenges that you are currently facing. Contact Us to discuss your needs, and explore ways that US employee-owned Westchester Publishing Services can help.

by Tyler M. Carey, Chief Revenue Officer

Usually, these “Travels with Tyler” blog posts on the Westchester Publishing Services and Westchester Education Services websites are post-conference or post-road-trip recaps of topics that are coming up in my offsite discussions with customers, partners, and industry figures.  For the past several years, I’ve been fortunate enough to attend London Book Fair and share a bit about the events, topics, and key needs that our clients and partners were sharing at one of the world’s most active publishing events in past blog posts.

This year, as you’ve likely seen, The London Book Fair was canceled. (Links: Publishers Weekly, The Bookseller, Publishing Perspectives, The Guardian) This is unfortunate on a lot of levels, due to the amount of rights work that is transacted at the Fair each year as well as the networking and business traded in other aspects of our industry.

For Westchester, the London Book Fair has been a key piece of our marketing strategy from year to year allowing us to engage with publishers about our content development, editorial, and production capabilities on a larger scale than the rest of the year, and also to meet and work with partners like Dropbox on initiatives together.  It’s also served as a venue for us to mark milestones like the launch of Westchester Education Services in 2017 (originally Westchester K-12) and our 50th anniversary, last year.

With the absence of the London Book Fair, this year, and with the increasing concern companies have about the risks of the Coronavirus for their employees and their families, we are seeing our clients begin to engage using different channels to substitute for travel, for the time being.  Many of the London Book Fair meetings in our calendars have been replaced with scheduled calls or Zoom video conferences, already.

Use the Contact Us button below to schedule a brief call with Westchester’s experts on educational, academic, trade, think tank, and professional content. While some of this year’s conferences or companies’ travel plans may be impacted in the short term, we want to talk with you and meet – or virtually meet – to discuss your 2020 publications and how we can best help. Our management and staff – spread across three continents – are committed to helping all publishers have the best possible experience creating and producing their content.

by Tyler M. Carey, Chief Revenue Officer

If you were fortunate enough to be in Central London, tonight, you would have had the opportunity to attend another great BookMachine event, this time focused on book production.

Our friend and partner, Andy Wilson, Principal of Media at Dropbox, spoke at the BookMachine Unplugged session tonight as one of the panelists presenting on how publishers can use new technology tools to improve their production processes. He discussed how publishers are working with Dropbox to accelerate their workflows, and shared case studies – including one about Westchester’s Client Portal, which integrates the Dropbox API and platform.

We were grateful for this opportunity for our friends at Dropbox to highlight the benefits of cloud collaboration, and talk about our use case in particular.  In case you haven’t seen the Client Portal before, it is a secure, web-based project management tool that helps publishers obtain real-time status updates about their projects in production and share project assets securely between authors, publisher staff and other key project stakeholders.  Westchester Publishing Services provides this platform at no cost to our clients on projects managed through Westchester’s editorial or production operations around the globe.  Contact Us to learn more about how the Client Portal can help you minimize your effort in managing your projects, and give you greater transparency into where each project is at each step in its workflow with Westchester.

by Nicole Tomassi, Marketing & Conference Manager

The calendar is winding down to the final days of the year, the decade, and Westchester’s 50th anniversary in business. It has been a really exciting year on many fronts, so join me to revisit some of the special moments during these past twelve months:

WESTCHESTER TURNED 50!

There was definitely a golden glow here at Westchester because, throughout the year, we were celebrating the significant achievement of being in business for half a century. The anniversary celebrations began with our appearance on the cover of Publishers Weekly’s February 18th issue, a profile article in the March 4th issue that helped us build a strong momentum heading into the London Book Fair, along with an article about our UK expansion in the Publishers Weekly Show Daily on March 12. We also hosted a stand party to toast our milestone anniversary with our friends and colleagues in the publishing community, where a wonderful time was had by all in attendance.

WESTCHESTER UK PROFILED IN THE BOOKSELLER

We have counted several UK-based publishers as loyal clients across the years, and realized we could do a better job of serving them and other UK and European-based publishers by having a more physical presence within the market. The Bookseller took note of our successful expansion efforts in this article (may require log-in to view) that was published in May, shortly before the British Book Awards.

NEW AGREEMENT SIGNED WITH MACMILLAN

In March, we signed a new agreement with Macmillan to continue the productive relationship our companies have enjoyed for more than a quarter-century. While Macmillan is no longer based in the iconic Flatiron building, we will always have fond memories of visiting the staff at their famous headquarters. Shortly before relocating to their new downtown digs this past summer, CEO John Sargent penned this article for Publishers Weekly about what it was like to work in this unique building.

 

UNFAMILIAR WINS AWARD

Great things were happening in our K-12 division as well in 2019. In the first quarter, the hi-lo graphic novel reader Unfamiliar, which was conceived, written, designed, and produced by our talented team received the Silver Hermes Creative Award from the Dayton, Ohio chapter of the American Advertising Federation. This video takes you behind the scenes to learn how the project went from concept to publication.

CLIENT PORTAL RECEIVES ACCOLADES

Unfamiliar was not the only award-winning initiative for Westchester this year. Our Client Portal, the secure, user-friendly, functional project management platform publishers want to incorporate into their pre-press production workflow was also receiving its fair share of positive attention. In May, The Stationers Company, the London-based guild for the media and publishing industry, shortlisted the Client Portal for their Innovation Excellence Awards, and in October, we presented about our Client Portal at the Rutgers Design Thinking program board meeting. In November, our partnership with  Dropbox – who worked with us to enhance the Client Portal’s capabilities – was recognized with a first-place win at the Bookbuilders of Boston NEPCo (New England Publishing Collaboration) Awards.

The video below, which was produced in partnership with Dropbox explains how we were able to incorporate the functionality our clients required into a beautifully designed platform that is easy for publishers to use.

CONFERENCES AND CLIENT MEETINGS

In addition to London Book Fair mentioned above, in 2019, members of the Westchester staff were busy criss-crossing North America and Europe meeting with clients and prospective partners at numerous trade shows and events, engaging in productive discussions with our think tank, university press, and legal clients. Westchester attended events as varied as SXSW EDU, ASU/GSV, the International Studies Association, British Book Awards, Association of University Presses, Frankfurt Book Fair, and FutureBook.

MAKING A DIFFERENCE

Last spring, the Westchester K-12 team started a program, where each month, one staff member funds a public school project that is trying to secure donations through the DonorsChoose website. Each selection is truly personal, and they have funded classrooms from New York, to California, and cities in between.

YEAR IN REVIEW HIGHLIGHTS FROM THE WESTCHESTER K-12 TEAM

Recently, I asked members of the Westchester K-12 team to share some insights with me about a project or event that they were involved with during this year that was particularly meaningful for them. You can read their thoughtful responses in this blog post.

TIME FOR 2020 VISION

As we get ready to welcome both a new year and decade, we’re looking forward to several exciting events. In January, Westchester K-12’s Walter Henderson, Jr., begins his two-year term on the ETIN (Education Technology Industry Network) Board of Directors, and he will also be representing Westchester K-12 at the BETT Show in London.

We also have plans to exhibit or sponsor at several conferences, including London Book Fair, and the ASUGSV Summit. Visit our Conferences and Events page to learn where we will be and if you’re planning to attend one or more of these shows, be sure to make an appointment to meet us to discuss how we can be your trusted partner in publishing.

We look forward to seeing you in 2020, and talking about the many effective solutions we have to help you with your content development, editorial, and production needs. From everyone here at Westchester Publishing Services, best wishes for a happy holiday season and a wonderful start to the 20s!

Always be up to date with everything that’s happening at Westchester by following us on our LinkedIn pages for Westchester Publishing and Westchester K-12, watching Westchester on YouTube, and subscribing to our blogs for the latest information about us. We would love to hear from you, too! Drop us an email at any time with your questions or to discuss your publication requirements.