Westchester Publishing Services

Excellence Delivered

Publishing Ecosystem

publishing

headshot of Tyler Careyby Tyler M. Carey, Chief Revenue Officer

The team at US employee-owned Westchester Publishing Services are enormously fortunate to work with the hundreds of publishers and content providers around the globe that we support. While we’re always eager to help problem solve our clients’ content, editorial, production, and digital project challenges, we realize that we don’t exist in a bubble. Our portion of the publication life cycle is a crucial piece to ensuring quality in publications and digital content – but plenty of other organizations play key roles beyond us and the publishers we serve. Westchester’s meetings during January and February reinforced this, as our paths crossed with a number of our key partners and organizations that provide further support to our clients.

January saw me meeting with the head of the City of London’s Stationers’ Company during his visit out to meet with North American members in New York City. Tony Mash is a rarity in the world of British livery companies, as he is a dual US/UK citizen, providing leadership to what is essentially an extension of London’s guild system. The Stationers’ Company plays a key role as a leading organization for the content and media industries, hosting frequent in-person and virtual events to let thought leaders in areas of our industries as varied as journalists, pen manufacturers, publishers, and intellectual property attorneys explore topics that affect our industries through an interdisciplinary lens. The North American members will be hosting an upcoming webinar about the transatlantic IP implications of the use of AI within the publishing industry. Additional details and registration information can be found using this link.

To Tony’s credit, by leveraging his US and UK perspectives, he has helped grow the North American contingent of the Company to a few dozen active participants from all areas of publishing and media. More about the Stationers’ Company and how to join can be found on their site.

Six people seated around a circular table topped with menus, plates, silverware, and drinks.
Stationers and colleagues: Roger Rosen, Brian O’Leary, Tyler M. Carey, Michael Healy, Lorraine Shanley, and Tony Mash.

During the above get together, I also had a chance to visit with the Book Industry Study Group’s Executive Director, Brian O’Leary. Brian was excited to discuss this year’s BISG Annual Meeting, being held on April 12th in New York. This event routinely presents excellent panels and discussions around the industry’s pressing issues. Perhaps even more rewarding is the opportunity to meet and network with a wide array of publishing professionals who work in many areas of our industry, allowing us to meet vendors, publishers, and partners with which we might not typically interact on a regular basis. I highly recommend checking out the day’s agenda and signing up.

The late Winter also saw visits Deb Taylor (Westchester’s COO) and I made to our partners at Ingram and Dropbox. Ingram graciously hosted us for a meeting about our ongoing work together to support their publishers and authors with ePub conversion services and other capabilities. As part of our trip out to LaVergne, TN, we had an opportunity to tour Ingram’s Print on Demand facility, seeing the continually improving capabilities available to help publishers and self-published authors take a book from digital files – like the ones we create for our clients – at one end of their facility to shipping printed books off to consumers at the other end of the facility in lightning fast time. LightningSource has earned its moniker, for sure.

Our colleagues at Dropbox hosted me and Deb for an afternoon to talk about Westchester’s use of Dropbox’s API as part of our Client Portal, which makes publishers’ lives super easy by allowing them to transmit files to Westchester, and then track their projects at each stage. Westchester further uses Dropbox Paper for documenting our clients’ style guides and requirements, DocSend for marketing, Dropbox Sign for client contracts, and many more pieces of the Dropbox ecosystem. During our visit, we got to sit in for interviews and discussions that were filmed for an upcoming project. Stay tuned for this short digital film, this Spring.

bearded man wearing glasses, burgundy floral shirt and blue blazer with handkerchief in the breast pocket. Behind him are a film crew preparing to do a video shoot.

Other partners and organizations with shared interests in the publishing industry came up in many more discussions with our clients during the late winter.

  • One legal publisher was seeking out a partner to help with content development on an anniversary publication, so we were able to connect them with the talented Linda Secondari at Studiolo Secondari to explore her team’s writing and photo capabilities, to help them realize their vision for a 4-color tribute book that differs from their typical legal publications.
  • In discussions with another publisher about BISAC codes and THEMA codes, we were able to point them to our friends at the Book Industry Study Group, which provides guidance and tools to support this kind of mapping.
  • Another partner of ours was looking for a speaker on accessibility to help educate their clients about the European Accessibility Act, so we were able to connect them with the leadership at Benetech to arrange a webinar on this topic.
  • And another publisher was looking to repurpose books from their backlist, seeking to scan them, extract text, and chunk that text into a content management system for digital research. Through our own capabilities and those of our scanning partner, we were able to help them scope and execute on this plan.

Westchester is one individual provider within the overall publishing ecosystem, but due to the hundreds of publishers we work with and our shared industry networks, we’re able to help connect our clients with other trusted partners that can help solve problems that overlap or are adjacent to the work that we do.

Contact Us to talk about your publishing challenges, vision, and plans. Westchester is happy to explore our core competencies in content development, editorial, production, and digital. But, if your needs require something outside of our capabilities, we will be quick to say so and recommend a partner who could help. Solving problems and building relationships within the publishing community is what we do best. Reach out today and let us know what problems we can solve for you.

by Hugh Shiebler, Director, Client Solutions

Hugh ShieblerAs Alvin Toffler wrote over fifty years ago, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” The ever-quickening pace of change – and the necessity of adapting to that change – was a main theme of the New Directions in Scholarly Publishing Seminar, held October 4-5, 2023 and hosted by the Society for Scholarly Publishing. I attended both days of this year’s seminar, titled “Navigating the Shifting Sands: Managing Disruptions in Scholarly Communications.” The timeliness and depth of the presentations was matched by the quality of the questions asked, resulting in a lively dialogue.

picture of Society of Scholarly Publishing conference attendees sitting at tables in a conference room, looking at pulldown screens containing information about a session topic.Discussions about artificial intelligence (AI) threaded through most of the presentations. Sessions such as “New Directions in Research Integrity: Values to Value in Research Publishing” and “Authorship in the Age of AI” emphasized embracing new technologies as tools without compromising one’s values or losing touch with the human elements that make scholarly publishing what it is. Dr. Rebecca Brendel, the Director of the Center for Bioethics at Harvard Medical School, delivered the keynote address, “New Directions in Research Integrity: Values to Value in Research and Publishing.” Dr. Brendel reminded all of us that integrity in research depends upon the integrity of individual researchers, administrators, and publishers. And, that core values such as honesty and transparency will be even more critical as AI continues to pervade the research and publication processes. Following the keynote address, Simone Taylor, the Publisher of the American Psychiatric Association, moderated a discussion with Dr. Brendel.

You may have seen our recent blog post on AI or my colleague’s appearance on a recent podcast discussing our view on how to integrate it into publishing workflows. We’re excited about the potential to continue expanding our offerings and ways we can help publishers.

by Deb Taylor, Director, Business Development & Marketing

Conversations

A newcomer’s view from the BISG Annual Meeting

OOOH, I was going to see people without a Zoom frame! Did I remember how to do this? It’s been a minute.

It was Friday, April 22. 7:10AM and I was headed to The Harvard Club for the BISG Annual Meeting of Members, focused on how to Build Books Better.  The world has changed quite a bit over the last 2 years, including the publishing industry, right? I was eager to hear what the BISG members had to say about all that and more.

“Is it ever going to end?”

I listened as attendees commiserated about how the publishing industry seemed to be in an endless state of transformation and change. As the BISG members know, and will likely be the first to tell you, the publishing industry is never static. It is always changing. Sometimes due to things outside of its control, or slower in areas than some would like, but as a whole, this industry is one that evolves to meet the changing demands of time.

One thing that does not change, though, is the focus of BISG members to develop better ways to do things, to help the industry move forward to face those new demands, whatever they may be.

Technology

I want to focus on the word “develop” for a minute. Develop is associated with change, improvement, and growth, such as developing green buildings, or in technology, developing new platforms, sustainable methodologies or automated processes. Innovation and developing often go together, but are typically not the first words that someone outside of publishing will use to describe the publishing industry. Well, the BISG committee chairs definitely had something to say about that misperception. Rachel Comerford (Macmillan Learning), BISG Workflow Committee Chair, shared that it’s time to start thinking about publishing as a technology industry. 

I couldn’t agree more.

While digital workflows may seem like they’ve solved many of the biggest technology needs, there are still areas where many siloed, manual practices are still in play. I have to admit, I was surprised to hear about the challenges that Kris Kliemann (Kliemann & Company), the BISG Rights Committee Chair, discussed around researching and managing rights and permissions. There seems to be room for a bit of innovation there, and she definitely wants to see that the processes (so many people! so many steps!) for securing (and paying for) rights and permissions become more of a self-serve, web-based, intuitive experience.

There was a general consensus that publishers should be adopting a born accessible approach to their titles, too. This approach not only expands readership, but also lowers costs and reduces waste. It is, as most nodding heads appeared to agree, the right thing to do.

DEI

Which brings me to DEI (diversity, equity and inclusion). This is something that I am very passionate about and engaged in both personally and professionally. I am grateful and proud of the corporate commitment Westchester has made to DEI, and the work we do helping publishers produce content that is culturally responsive. As a white, middle-age professional woman who resides in the NYC suburbs (and also serves as a Board of Education trustee),  I am starting to realize and address my biases, recognize my position of privilege and influence, and am learning how I can help elevate those who are marginalized.  Key words here are “starting”, “recognizing” and “learning” as this is not easy, or comfortable. I was, literally, on the edge of my seat for the entire conversation led by Peter Berkery (Executive Director, Asoociation of University Presses), Shelley Husband (SVP, Government Affairs and Special Projects, Association of American Publishers) and Allison Hill (CEO, American Booksellers Association), as I was eager to hear how this historically and predominantly white industry was going to learn about DEI and facilitate change within the space. 

The good news is that there is a lot of great work starting to take place, including bylaw changes requiring a diversified Board of Directors, publishers seeking out more BIPOC authors, DEI leadership positions being added, along with fellowship programs that enable BIPOC students to learn about the publishing profession and ideally land permanent positions in scholarly publishing houses. 

What added to the authenticity of this conversation, was the recognition of the multiple failures and stumbles that have taken place. Peter Berkery talked about the low retention with the first round of fellows, and how the work with this program cannot end with placement. Supports and mentoring need to be established in order for these new fellows, who are landing in a company where they do not see colleagues or managers who look like them, to feel safe, confident and empowered to contribute and advance their careers. This includes training and resources for existing employees to learn about and manage their own biases and microaggressions too. Allison Hill made the point that mistakes will continue to happen, and that it is imperative to not only learn from them, but to keep on the journey. It is imperative for all of us, to be transparent, accept failure, build bridges, and most importantly, insist and persist, for a better publishing industry.

A Lifetime or Two 

I expected that a publishing meeting would include a good story or two, and I wasn’t disappointed. By the looks of the attendees – they weren’t disappointed either. Tom Clarkson started off the award ceremony taking us with him as he shared his lifelong journey in the publishing space and how his career intersected with Joe Gonnella, who received the Sally Dedecker Award for Lifetime Service. Joe continued to hold our attention with his own experiences and lifetime of amazing accomplishments. Two additional awards were also presented, the Industry Champion Award to Pat Payton of ProQuest and the Industry Innovator Award to Wattpad. It was certainly a wonderful way to end a meaningful and valuable meeting of the BISG members.

Onward!

One last word about BISG. All the committee chairs shared their continuing commitment to provide invaluable resources through webinars, best practice guides, brown bag (virtual) lunch roundtables, and more over this next year, to help break down siloes of knowledge and expand the capabilities for all publishers to build books better. The invites to participate in their virtual sessions were warm, authentic and encouraging, giving full permission to just “lurk”. I’m going to take them up on that.

Learn more about BISG’s programs, committees and other ways to become involved.

 

Nicole Tomassi, Marketing & Conference Manager

Nicole TomassiWords are the primary means by which our clients communicate with their customers, so we are always looking at various media that we can use to connect with them, as well as our colleagues throughout the publishing industry. During the pandemic, the absence of in-person events combined with an urgent need for timely, relevant content grew, motivating us to host more webinars of our own and to partner with others in the industry to speak with their audiences about topics that were of interest to them.

Like you, we have been navigating through so many changes during the past year and we realized there is an increased desire for shorter format content that is informative and compelling. This became the inspiration for our new podcast, Westchester Words: Education, EdTech, and Publishing.

Westchester Words is geared towards publishing industry professionals and others who are equally passionate about the creation of education content, books, and the business of publishing. These information-packed 10-15 minute episodes will feature conversations focused on topics including culturally responsive education, project management considerations, diversity, equity, and inclusion, supply chain impacts, the general state of the publishing industry, and much more.

You can listen to the introductory episode here:

We hope you’ll listen in and follow us on your favorite podcasting platform as we engage with others in conversation about the issues that are shaping education, edtech, and publishing. If you would like to suggest a topic for us to feature in a future episode, or join us to share your expertise with our audience, send us an email at: WestchesterWords@westchesteredsvcs.com.

George Baier IV is Media Industry Principal at Dropbox, responsible for communicating the company’s unique perspective on how Dropbox can transform work and IT infrastructure for customers in the media vertical. George works closely with customers to deliver product features and solutions that meet specific media customer needs.

Westchester:  George, Westchester is excited about our partnership with Dropbox which has resulted in several positive developments including upgrades to our internal technology, and further enhancements on our Client Portal. Can you share with readers a little about your background in publishing, and how that led to your current role with Dropbox?

George: I’ve worked in the publishing and media industry for over a decade, across different leadership roles involving technology, content, and design. Prior to Dropbox, I served as a VP in IT at Macmillan, where I helped deploy tools that the organization’s teams and employees still use today. One of those tools was Dropbox, which consolidated the applications people organically brought to work, and gave teams the freedom to collaborate under a common platform. Seeing employees get excited about technology like Dropbox ultimately led me to the role I currently hold — Media Industry Principal — in which I help even more media customers deploy tools to help them do their best work. 

Westchester: What makes you so passionate about publishing in particular, and how does that inform the work Dropbox is doing with companies in the media sector?

George: Trade publishing continues to evolve but its business model still operates on the creation of content, and the consumption of that content by readers that are willing to pay for it. Unlike other forms of media, the straightforwardness of the relationship between publishers and audiences is something I’ve always found appealing. In this spirit, Dropbox helps creators move their process forward, and is designed for any author to use as a means to enable creativity at scale. It’s also part of the reason we continue integrating with tools that are industry-standard within publishing while seeing increased adoption overall.

Westchester: What is the potential Dropbox sees in the media space – specifically in publishing, during the next couple of years?

George: Teams and users in the publishing, media, and entertainment space created and saved more than a billion files in Dropbox last year. Every day those teams — especially in publishing — are under pressure to create more content in less time. As a result, there’s a growing need to manage complex projects at scale, as content often becomes trapped in silos and spread across teams, tools, and devices. We see an opportunity for Dropbox to continue serving as a home for content and the collaboration around it. 

In parallel, we see an opportunity to support authors through a platform that unifies documents, rich media, and the exchange of ideas. Those with talent and creativity should be enabled to tell stories with less friction, wherever and whenever inspiration may strike. I observed firsthand at Macmillan how unique tools like Dropbox can be additive to an author’s creative toolkit, which ultimately led me to Dropbox itself — I wanted closer involvement in helping other organizations benefit from our platform.

Westchester: We came to Dropbox with several situations we needed to resolve – including upgrading our own internal infrastructure, working with our operations teams around the globe, version control, handling large files, and the development of our Client Portal.  Walk us through the approach Dropbox took to evaluate our requirements and propose specific solutions.

George: We worked closely with several stakeholders at Westchester to offer guidance on a Team Folder system that met their needs and matched their investment in our product’s deployment, while ensuring no data loss occurred throughout the migration and deployment process. In general, our approach was to make a transition to Dropbox as seamless as possible, helping them maximize the full benefit of our platform to support large volumes of content and launch their Client Portal. This also involved listening to input from production, editorial staff, and ensuring we could follow through on the capabilities promised as part of our deployment. Interestingly, as we continued working together, we uncovered even more ways that Dropbox could support Westchester, whether it be handling large files, version control capabilities, or expanded Dropbox previews of file types like ePub. 

Westchester: Are the challenges that we brought to Dropbox consistent with what you see from other media firms? What other types of issues do you and your team help resolve for companies in the media industry?

George: Westchester is a great example of organizational vision and execution facilitating the full promise of Dropbox, from start to finish across migration and deployment phases — adoption, integration, workflow enablement and, ultimately, transformation. We weren’t surprised how quickly Westchester did it, given the strong leadership and cross-functional partnership, but it became clear that Dropbox was additive to Westchester’s holistic philosophy to technology, content management, and infrastructure migration. Our goal is help replicate the success of Westchester’s IT maturity model for other customers that want to mature their business through the capabilities of our collaboration platform. 

Westchester: Many publishers have their own in-house architecture or use other file transfer and archival systems. How does Dropbox differ in its ability to support the ways publishers handle projects with multiple stakeholders, versions, and large files?

George: Over the past few years, we’ve evolved from a place to store your files to a place where collaboration gets easier. We’ve released several new products and features like Paper, Smart Sync, Showcase, and Team Folders that have made it incredibly easy for publishers to adopt our platform, specific to projects involving multiple stakeholders, versions, and large files. These build upon our core product capabilities including best-in-class file sync/share, previews, and unlimited file size uploads. 

More specific to file transfer and archival systems, we see patterns of work that still rely on inefficient methods of content transfer — FTP, email, file attachments — across businesses today. The products and features I’ve mentioned, especially Showcase, can help modernize those legacy tools, the use of which can result in lost time and focus away from the content itself. In addition, Dropbox also integrates natively in digital asset management (DAM) tools like Widen, nicely complementing archival systems of record that store IP. This integration facilitates our larger platform strategy, in which Dropbox can work with tools and systems customers have already purchased, as opposed to creating another ‘walled garden’. 

Westchester: We’re excited about the new release of our Client Portal, because it uses the Dropbox API integrated with the DBX platform to provide clients with a secure, cloud-based file management, and communications hub for their projects (see video). How do you see our ability to extend the use of the Dropbox platform to clients as a change in the way publishers of all sizes are able to interact with their vendors?

George: The Client Portal is an impressive example of leveraging the power of DBX Platform to customize specific publishing workflows for both internal and external audiences. As more and more content is produced, it often goes through key stages of creation, feedback, and distribution — which can, unfortunately, lead to lost time searching for the latest versions, or “work about work” if not properly managed. Ultimately, we think our APIs can serve as the connective tissue for collaborative work among Dropbox, publishers, and vendors, facilitating a unified home for work across the entire content lifecycle.

Westchester: Tell us more about the new features that Dropbox has rolled out recently that would be of interest to our clients and publishing partners.  Are there additional developments on the horizon that you’re able to share with us?

George: Recently, Dropbox announced expanded partnerships with Canva, Final Draft, Frame.io, Getty Images, Shift.io, Marvel, and Widen to bridge content silos, in support of teams that continue creating content at an exponential rate. These integrations complement core Dropbox product capabilities like best-in-class file sync/share, no-download shared links to protect IP, expanded preview capabilities like EPUB, ZIP, RAR, and enhanced previews of PPT and PDF. Especially as rich media and visual assets become ingrained in traditional and digital publishing, we’re focused on giving authors and teams more flexibility to bring Dropbox closer to the tools they already use. In the future, we’ll be looking for more ways to expand our relationship with those seven partners, and other publishing-optimized tools like Scrivener, that integrate with our collaboration platform meaningfully.

Westchester: For publishers interested in exploring the solutions Dropbox can offer for their own particular challenges, what’s the best way to reach you?

George: You can always connect with me on LinkedIn (George Baier IV), or check out our Flow Together eBook if you’d like to learn more as well.  

Westchester: George, thank you for taking the time to share your insights about publishing and technology. For clients and prospective partners interested in learning more about our Client Portal, and our editorial and production services, please Contact Us.