Westchester Publishing Services

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Travels* with Tyler, PubWest 2022 (*Via Zoom)

Westchester

by Tyler M. Carey, Chief Revenue Officer

I had the great fortune to participate virtually on a panel at PubWest 2022 with Rachel Noorda (Director of Book Publishing, Portland State University) and Suzanne Norman (Publishing Program, Simon Fraser University) entitled “Getting your Book into Readers’ Hands”. One of the Intensives at this year’s PubWest conference, we met with a small group of publishers to discuss the industry trends affecting book availability, supply chain, purchasing practices, equity in content, inclusive marketing, and the challenges publishers and readers have getting access to content.  Rachel Noorda deserves applause for the effort she invested in hosting and facilitating this panel in-person at the conference while Suzanne and I joined in via Zoom.

The overview Rachel and Suzanne provided on the above topics helped the attendees understand the impacts of global factors on launching new titles, keeping books in print, considerations for Print on Demand, and also how to consider accessibility in your books.  As we discussed with the attendees, over 20% of the world’s population has a print disability, and some numbers suggest at least 5-10% of the population has dyslexia.  Best practices with fonts, colors, and alt text were covered during our session, and we showed how to crack open an ebook you’ve released and check it using Ace by DAISY and Thorium.

Westchester will be covering supply chain concerns in our next webinar that we’re co-hosting with Publishers Weekly, Publishing Now ’22: Driving Business Forward, on Tuesday, March 22. I hope you can join us for that! My colleagues and I at Westchester would also welcome the chance to speak with you about your thoughts around accessibility and your content.  If you want to spend some time reviewing an ebook or two from your list to talk about best practices, the team at Westchester would be happy to have a brief Zoom.  Contact us to schedule some time to talk about your editorial, production, and digital needs.

compiled by Nicole Tomassi, Marketing & Conference Manager

During the past year, Westchester has been fortunate to support a growing number of publishers with a wide variety of project requirements, from manuscript editing to digital file conversion updates and everything in between.

Read on to learn about several of the ways we have stayed connected throughout 2021, keeping our publishing industry colleagues informed and able to respond effectively to ensure content continues to reach your readers wherever they are and in the formats that they desire.

Westchester UK acquires River Editorial
In March, we announced the acquisition of River Editorial by Westchester Publishing Services UK. This provided an additional array of customizable and cost-effective project management capabilities for our publisher clients based in the United Kingdom and Europe.

 

The Westchester Words podcast launches
Westchester Words podcast logoAlso happening in March was the debut of the Westchester Words podcast. To date, we have produced more than two dozen episodes covering topics of interest to the fields of education, ed tech, and publishing. All of our episodes are available to stream on your favorite platform or you can find them at our websites, where we have posted additional content that some of our guests have been kind enough to share.
Is there a topic you think we should cover in the year ahead? Get in touch and let us know!

 

Westchester’s Webinars Continue

Image of webinar panelistsWestchester hosted several webinars throughout the year to explore topics that were important to our colleagues in the publishing industry and offer helpful strategies for navigating around the challenges many businesses have been faced with during these interesting times. Presentations included our annual Publishing Now event in April 2021 in partnership with Publishers Weekly, The State of K-12 Education in May, the Publishing Industry Supply Chain Challenges webinar in October, and our webinar in partnership with Supadü about How to Make 2022 Your Best Year for Book Sales, at the end of November. Visit our YouTube channel to catch any of the webinars you may have missed, and be sure to subscribe while you’re there so you can be notified about the new webinars we will be conducting in 2022!

Stationers Shortlist 2021
It is an honor to be nominated
In May, we were delighted to receive news that Westchester Education Services had been shortlisted by The Stationers’ Company in the service development category for our Culturally Responsive Education Rubric Review process. While we didn’t ultimately win in the category, to receive this recognition from our industry peers in the UK’s livery company that has represented the needs and interests of publishing and media professionals for more than six centuries was extremely meaningful.

 

Benetech GCA Vendor logo
Westchester Receives Benetech Accreditation

During the summer, Westchester Publishing Services completed the accreditation process to become a Benetech Certified Accessible Vendor. This certification provides assurance for publishers that we have demonstrated the level of proficiency required to produce ePub content with a full range of accessibility features to support the needs of all readers, including those with physical impairments and learning differences.

An Initial Return to In-Person Events
Over the course of the summer and fall, with vaccinations and safety measures in place, we had the opportunity to attend conferences in-person for the first time in more than eighteen months. Westchester Education Services was in California for the ASU-GSV Summit, and the Westchester UK team sponsored and attended the IPG International Publishers Association Awards, and the IPG Autumn Conference. We also conducted business meetings in person where all participants felt comfortable doing so. It was a welcome change to be in the same location with our current or prospective clients to share how we could work together.

 

A Star Watch Honoree in our Midst
We were delighted to learn this October that Westchester Education Services’ Samantha Tucker had received a nomination for Publishers Weekly‘s 2021 Star Watch Awards. Sam was recognized for the Culturally Responsive Education review service she leads with a diverse editorial review team who come from a wide array of backgrounds and lived experiences. Educational publishers can utilize the CRE review to ensure their current learning materials are inclusive and free of any bias, as well as incorporate recommendations into the development process for new education content they are creating.

 

Welcoming new members to the Westchester team

Throughout the year we have welcomed several new people to the Westchester teams, including Amanda Robb and Sandra Colmenares at Westchester Education Services, Rebecca Durose-Croft and Marquita Celestine for Westchester Education UK, and Deb Taylor and Hugh Shiebler at Westchester Publishing Services. We’re thrilled to have all of these talented professionals as part of the team to support our growing client base on their projects.

Our Intentions for 2022

In the coming year, we are making plans to remain connected with publishers in a variety of ways. We continue to monitor guidelines and regional data to ensure the in-person meetings we participate in will be handled appropriately, and we hope to have the opportunity to see you at an industry event when conditions safely allow for it. A few events that we are currently making plans to attend include BETT, PubWest, and the Association of University Presses annual meeting. We will also continue to conduct webinars in 2022 about topics that are top of mind for you. Follow our LinkedIn pages to stay up to date, subscribe to our YouTube channel, and follow our Westchester Words podcast to see and hear our content.

Westchester proudly supports nearly 400 publishers in all sectors of the publishing industry with their editorial, production, digital conversion, design, and content development requirements. Read and download our case studies about the efficient and cost-effective solutions we have provided your peer publishers, and talk with us about how we can develop customized workflow options that can help you expand capacity, condense timelines, and minimize budget creep for your publications.

 

by Tyler M. Carey, Chief Revenue Officer

Long time readers of the Westchester Publishing Services blog will know that prior to the pandemic, traveling into the market to meet with our clients and prospective partners was a key means of getting to know clients and their work, better understanding competitive gaps we needed to address, and also exploring new services that the market needed to help solve it workflow challenges. This blog was often filled with post-conference updates from the likes of the London Book Fair, BEA, Frankfurt, ASU+GSV, and more.

Over the course of the past year and a half, Westchester’s sales and marketing efforts have pivoted to better engage with our clients and partners via Zoom meetings with individual clients, webinars that were focused on meaningful content instead of commercials about our capabilities, and segmented email marketing messages to share updates on our efforts to continue expanding services to address the market’s rapidly evolving needs. Those needs pivoted during the lockdown and then further changed due to the ongoing pandemic’s impact on our industry’s staff, products, and supply chain.

Westchester still has all of its over 400 global staff working remotely, and at this point we have no plans to reopen our US-based offices in a “hybrid working model” capacity anytime before the beginning of 2022. We’ve successfully served our clients and grown our business quite a bit using a distributed working model, and can continue to do so as long as the situation requires.

But, on a recent warm, sunny New York City afternoon, I found myself sitting in Bryant Park, sipping a cup of coffee prior to my first in-person dinner meeting in over 18 months. A number of US-based members of London’s Stationers’ Company gathered for dinner to catch up and talk about the impacts of the supply chain and other factors on our industry. PW will be co-hosting a webinar on this subject with us in just a few days. [Updated 10/18 – You can now view the webinar on our YouTube Channel.]

Since that dinner, I’ve had the great fortune to head out into the field with Bill Foley, our longstanding Key Accounts Manager, and Deb Taylor, who recently joined us in the newly formed role of Director of Business Development and Marketing.  Bill, Deb, and I have started scheduling more field-based lunches and dinners to meet with publishers to learn more about what has changed in their organizations since the pandemic began, and how Westchester can best address their workflow needs. Topics like expanding our publishing technology solutions, providing standalone copyediting and permissions services, and more have been discussed already.

And we’re keen to pick up those lines of dialogue with you, whether it’s in person or via a Zoom or phone call. What things are impacting your publishing program? How can vendors like Westchester best help you navigate your editorial and production processes, taking as much burden off your team’s shoulders while they’re navigating all the manufacturing and supply chain factors that are taking up a lot of attention right now?  In other words, how can Westchester help you?  Contact us to schedule a meeting or call to explore things further.

 

compiled by Nicole Tomassi, Marketing & Conference Manager

2021 has been extremely productive for all of us here at Westchester, as the number of publishers we work with and the variety of project requirements we support for them continues to grow. Below are several of the highlights from the past few months:

Another successful publishing industry webinar with Publishers Weekly

Westchester and PW Publishing Now 21 panelistsApril began strongly, with our most highly attended webinar to date, hosted in partnership with Publishers Weekly. Jim Milliot, PW’s Editorial Director was the moderator for a wide-ranging discussion with four publishing industry thought leaders. The more than 500 attendees heard firsthand about how the panelists’ companies and their employees adapted to the multiple challenges 2020 created, including the supply chain issues we are all contending with in the industry, as well as what we might expect as we navigate through this year. We’ll be announcing details about our next event with PW soon, so stay tuned!

Westchester Education Services Webinars

Westchester Education Services State of K-12 Education 2021 webinarIn May and June, Westchester Education Services hosted two informative webinars that were each moderated by Kevin J. Gray, President and Chief Content Officer. “The State of K-12 Education in 2021”, focused on the impacts of the last year-plus on education at the school district level and what would be required to support successful outcomes for students as they prepare for the upcoming school year.

Westchester Education Services Emerging Trends in K-12 Education webinarThe “Emerging Trends in K-12 Education” webinar showcased three areas of learning that have experienced significant interest over the last year as there is increased understanding about how social-emotional learning, culturally responsive education, and career and technical education are all important facets of meeting students where they are in their education journey and supporting their learning goals.

Westchester Education Services CTE worksheet sampleWestchester Education Services expands into CTE

Speaking of Career and Technical Education, this past spring Westchester Education Services appointed Debbie Allen as Content Director for Career and Technical Education. Debbie leads a team of subject matter experts who draw upon their extensive experience in teaching CTE to create effective supplemental materials to serve students and teachers in several career pathways. To the right is one of the career exploration worksheets we developed to introduce students to the different types of jobs that are available in various career clusters.

Stationers Shortlist 2021It truly is an honor to be nominated

This May, we received the thrilling news that Westchester Education Services was shortlisted by The Stationers’ Company in the service development category for our Culturally Responsive Education Rubric Review process. We felt like winners to receive recognition from our industry peers in the UK’s livery company that has represented the needs and interests of publishing and media professionals for more than six centuries. Learn more about all the shortlisted entries and watch the awards ceremony.

Westchester Words podcast logoWestchester Words’ first season springs forth

The Westchester Words podcast debuted in March and really hit its stride this spring, when yours truly had the pleasure of speaking with more than a dozen professionals in education, ed tech, and publishing about a variety of subjects that are impacting these industries. You can find all of the episodes on your favorite streaming platform or at our websites, where we have posted additional content that some of our guests have been kind enough to share.

The final episodes of the first season are being released in the coming weeks. We’re planning our second season of episodes, so if there’s a topic you want to hear more about, get in touch.

print to digital imageEnsuring Content Compliance on Digital Platforms

If your preferred reading mode is digital, you probably know that Amazon sunset the ability to load or update mobi files for new or previously published content on their platform last month. In early May, Scott Keeney, Westchester’s Senior Composition and Digital Production Manager, wrote this informative blog post explaining how this also impacted reflowable ePubs and outlined how Westchester is well-prepared to support publishers with ePub3 files that meet the updated platform requirements.

Summer Reading 2021

Summer reading imageWhile some kids get chills up their spine when told they will have to read several books during the summer break and turn in book reports on the first day of school, I wasn’t one of them and I suspect many of you weren’t, either. Now that we’re all adults and can skip doing book reports, each May I ask my colleagues to tell me what books they plan to read during the quieter days of summer and they always impress me with their title selections. See what they picked for this summer’s reading pile, and let us know what’s on your list.

Looking Ahead imageLooking Ahead

We are thinking about the time when we’ll be able to safely gather in an in-person setting. Until then, stay connected with us by following our LinkedIn pages, subscribing to our YouTube channel, and looking for our email messages in your inbox, filled with information about the services and knowledge-packed webinars we offer to help you understand and respond to the developments that are shaping the publishing industry.

Westchester proudly supports more than 300 publishers in all sectors of the publishing industry with their editorial, production, design, and content development requirements. Read and download our case studies about the efficient and cost-effective solutions we have provided your peer publishers, and talk with us about our customizable workflows that output printer and POD-ready content files in the formats you need for your customers.

Wishing you an enjoyable, relaxing second half of the summer.

digital reader contentThe past year and a half has presented its fair share of challenges for publishers, including how to repurpose existing content into the formats that your readers want to access it in.

With the increased interest in backlist titles, Amazon-compatible ePub3 files, and print-on-demand opportunities, publishers are looking at their archives on content and exploring ways to generate more revenue from their backlist. How can you make sure you’re getting the most revenue you can from your backlist titles?

Westchester can help you cost-effectively produce your existing content in the digital formats that are currently supported in the marketplace. Over the past year and a half, US employee-owned Westchester Publishing Services has helped many of the 300 publishers we support to address the many ways they can produce and repurpose their content, including the following tasks:

  • OCR and Keyboarding of physical books that do not exist in a digital format in your archive, so that you can have a clean Word manuscript for typesetting
  • Working with older PDF’s, Quark files, older InDesign files, and more, to generate newer printer files – including printer files for POD needs
  • Generating accessible, Amazon-compatible ePub3 files and fixed-format ePub3 files from backlist assets
  • Creating XML, HTML5, and other digital assets for use in platforms you may be using for content distribution

Talk to us about how we can serve as a release valve, taking tasks like these off the plates of your busy staff, and helping you maximize revenue opportunities with your valuable content.

Nicole Tomassi, Marketing and Conference Manager