Westchester Publishing Services

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New York Book Forum and BISG events

Conferences

headshot of Tyler Careyby Tyler M. Carey, Chief Revenue Officer

For the past few years, getting together at the end of the year to celebrate as we typically did pre-pandemic was challenging for a lot of folks for obvious reasons. Even last year, as I attempted to put together a small focus group meeting in mid-December for one of the markets we serve, I found that the 2021 Omicron surge was still front of mind for a lot of New Yorkers and we had a lot of last minute cancellations. All of this was completely understandable for everyone’s own decisions about their situation and the safety of themselves and their loved ones.

So, it was a refreshing, welcome opportunity to attend a packed house event hosted by the New York Book Forum on December 13, gathering together publishers, manufacturers, vendors, and other publishing thought leaders for some end of year conviviality in midtown Manhattan. I had the opportunity to reconnect with customers and vendors I had not seen in person since before the pandemic, and the old habit of trading business cards was even back for some of us.

I have to give the leadership of the New York Book Forum a lot of credit for filling the void from the former BIGNY, which in many ways was its precursor organization. The need for regional networking organizations for the publishing industry is even more important now due to the ways the industry has changed over the past few years in response to supply chain issues, increasing costs at all stages of a book’s life cycle, and emerging topics like the potential use cases for artificial intelligence in publishing workflows. The Book Forum’s regular events give a voice to publishers and vendors to share their experiences and practices, and I highly recommend checking out their event calendar for 2024 to find ways to participate in person — or virtually, if you’re not regularly in the New York area.

I would be remiss in not highlighting one of the most engaging conversations I had during the evening. The holiday event served as an opportunity for me to catch up in person with the Book Industry Study Group’s Brian O’Leary and Brooke Horn, as well as Linda Secondari of Studiolo Secondari, who played a big role in rebranding and launching BISG’s new website. BISG serves a different role from NYBF for our industry, as a formal trade association that explores topics of interest to our industry which affect segments like workflow, supply chain, and rights. BISG’s upcoming events are also worth exploring, as their committees regularly put out papers and webinars to help provide analysis and best practices that are practical and applicable to publishers of all types. Westchester is very active in the BISG workflow committee, and exploring having stakeholders join other committees to help us learn more and participate in discussions around different aspects of our clients’ work.

If you’re a regular reader of this blog, you likely received an email from us thanking you for your interest in 2023 and sharing that we have once again made an annual gift to the Connecticut Food Bank, which is part of the national organization Feeding America. US employee-owned Westchester continues to champion the cause of helping local communities combat food insecurity, and encourages you to join us by supporting a food pantry or charity in your community.

From me and all of the team at Westchester’s offices in the US, UK, and India, we wish you the happiest of holidays. When you’re back in January, let us know what we can do to help you in the new year by using the Contact Us link at the bottom of this page.

Discussing the Westchester Publishing Services Client Portal

by Tyler M. Carey, Chief Revenue Officer

This week’s Dropbox Work in Progress conference in New York City was exciting whether you are a Dropbox power user or not. Topics covered included the new normal of what workplaces and productivity look like, supporting clients and staff with the right tools to get work done as well as communicate more effectively, and — threaded through pretty much every session and panel — the impact of AI on work itself. I was fortunate enough to participate in two back to back editions of a panel called “Scaling Success: the role of automation and collaboration in business growth.” More on what I shared there about our Client Portal, but let’s talk about what the overarching message of the day was, first.

Image of Drew Houston, CEO of Dropbox standing on a stage in front of a screen with the words Global Pandemic and Economic Uncertainty on the left and the words Flexible work and AI revolution on the right.
Drew Houston keynote speech, Dropbox Work in Progress Conference, October 10, 2023

The keynote by Dropbox CEO Drew Houston sets the table for a discussion all companies should have on an ongoing basis about how work is handled in a post-pandemic world, how we are supporting our team members, and how new tools — including AI — can be used to add to productivity when used with the right level of trust and responsibility.

Houston’s keynote is a must watch, and set the tone for the day. To cherry pick another highlight, I would also point to comments by one of the later panelists — John Horton, Associate Professor at MIT Sloan School of Management — who emphasized how AI benefits us most when paired with human beings to apply their judgment and selectively apply what AI can output, rather than just use AI output and guidance without consideration. That is right in line with how the best companies are using AI as a tool, rather than replacing proven expertise. Westchester, for instance, will never just dump a manuscript into an engine for copyediting – that negates the expertise we bring to every project. But, just like how our indexers using indexing software to create lists of terms, or we use NLP to create lists of keywords for marketing, it’s worth looking at what tools can help our editors, typesetters, sales people, and more with using their skills effectively.

Image of man standing on a stage in front of a screen displaying learning points
Drew Houston, Dropbox Work in Progress Conference, October 10, 2023

Lest it be thought that the day’s content was just a one-time event-driven theme, it’s clear to see that Dropbox’s approach to making work easier – not just designing a strong file sharing and productivity platform – is baked into everything Dropbox does and communicates, right now. An op-ed in this week’s Independent (UK) by Dropbox’s Andy Wilson elaborates on the company’s approach to work – with an emphasis on finding ways to help users find info they need and avoid the constant distractions of email messages, Slack notifications, and other attention grabbers that, according to data cited in the article, eat up a typical 131 hours of each employee’s work time each year. You may remember Andy from our Work from Home webinar in March 2020, where he – in the thick of the initial pandemic lockdown – spoke about productivity and tools – and continues to share insights and solutions to this day. Andy will be co-presenting with me and Westchester’s COO, Deb Taylor, at the upcoming Digital Book World in January in NYC on just this, once again!

Picture of two women and a man seated on stage with a banner reading Perspectives behind their chairs.
Debbie McClure, Tyler Carey, and Darci Kendall. Photo provided by Dropbox

I was excited to join Debbie McClure, Dropbox’s Global Head of Sales, and Darci Kendall, Founder of Hodde Bros Beverage Co, on the two back-to-back sessions for our panel called “Scaling success: the role of automation and collaboration in business growth.” Debbie moderated the panel asking us questions about our businesses, our tech stack, the opportunities with AI (which I talked about in a recent blog post), and how we grow our businesses – and make our client experience better – by using different tools. Darci provided a lot of great examples of how she uses different channels to engage with her clients, and how she has grown from a small start up ten years ago into a top brand for the beverage and events industries. If your firm is a start up looking to grow, I really encourage you to look up the story of Hodde Bros Beverage Co and learn more.

So, why is Westchester’s story relevant enough to this topic that I was asked to come speak in these sessions at the event? Well, here’s an overview of what I shared during the panel, in narrative form.

Not long after Westchester became an employee-owned company in 2014, Westchester’s managers began highlighting areas where we could focus on a better client experience, as well as ways to grow our company. Our client experience at the time was in some ways fragmented, client by client. On one-hand, this was a bespoke solution for our clients — each client’s own workflow was tailored to, and supported as essentially its own unit here. But that worked well, for both us and our clients, when we had only forty clients to support, and most of those clients had one major line of work with us. But, as we started doing more work across organizations, we found that maybe one department liked to send us files via FTP en masse for typesetting and ePub conversion, and another department was essentially a smaller operation within the same firm that sent individual projects via WeTransfer for editorial and typesetting – and had wholly different style guidelines, schedules, and expectations. And as we moved into new markets back then — like the work we do for think tanks, legal publishers, trade associations, and more — we found that different types of clients had different needs and expectations for file transfer, schedules, communications, project involvement, and services.

To scale, Westchester needed a partner. After vetting many platforms, we selected Dropbox as our partner for file exchange and storage (to start). Clients could still send and receive files via FTP, WeTransfer, Box, Google Drive, what have you, but by setting up a number of processes on our end that talked to those different systems and pulled files into a central cloud-based Dropbox environment, we created efficiencies for us and for our clients.

And wow, did things grow from there! Dropbox was highly consultative, and our team identified use cases with the Dropbox API that let us build a custom project management system using our development team, and sitting on top of a trusted brand by using the Dropbox API for automations and process management, which expedited file transfer and made for a robust client experience. You’ve heard me talk about this in past blog posts, but this was the launch of our Client Portal. The Client Portal allows for easy transfer of files to Westchester via whatever means are best for you — but optimized for easy drop-off using Dropbox, even if you don’t have an enterprise account. No longer did clients have to log into a server, download assets, pass them to an author, gather those files back, upload them again… Steps like that became more automated and lightning fast.

Throughout each project, our clients can see the status of assets at each phase, download assets using downloadable links, and track the project schedule against milestones. None of these features, reports, or options for exchange replace the human interaction and customer care that Westchester is known for — we are just providing added transparency and options for engaging with your project’s assets. This has made for a great experience for our clients and has helped us scale our company as we have added more services and clients, growing from the forty-odd we had in the US back in 2014 to nearly 600 clients around the globe, today.

Beyond the Client Portal, Dropbox opened up its platform to us so that we could use more of their tools, including Dropbox Paper (which we use for many things including tracking client documentation, collaborating on marketing pieces, and planning projects), Dropbox Sign (which we use for contracts and onboarding clients within certain units of our company), DocSend (which we use for maintaining a library of marketing collateral for our sales and marketing teams to engage with clients and prospects about meaningful, relevant case studies), Dropbox Capture (which helps with internal training and other use cases for sharing content with narration), and more. Dropbox has been a phenomenal partner, and we rely on their platform, products, experience, consultation, innovation, and highly regarded security as a key element of not just our tech stack, but also how we support our staff and our clients.

While I’m excited about our above use cases that I shared on the panel — as well as further discussions we had about AI, marketing, and client engagement — that’s not the end of the story. We continue to have very detailed workflow conversations with dozens of accounts each week – both existing partners looking to address new products or challenges, as well as exploratory discussions with new, potential clients. Our editorial, production, and digital services are a cornerstone to the workflows for our nearly 600 clients around the world for a reason, and the blend of people skills and technology we are known for is key to their success. If you are a publisher, the chances are very good that we have had to solve any of the editorial or production challenges that you are currently facing. Contact Us to discuss your needs, and explore ways that US employee-owned Westchester Publishing Services can help.

by Hugh Shiebler, Director, Client Solutions

Hugh ShieblerAs Alvin Toffler wrote over fifty years ago, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” The ever-quickening pace of change – and the necessity of adapting to that change – was a main theme of the New Directions in Scholarly Publishing Seminar, held October 4-5, 2023 and hosted by the Society for Scholarly Publishing. I attended both days of this year’s seminar, titled “Navigating the Shifting Sands: Managing Disruptions in Scholarly Communications.” The timeliness and depth of the presentations was matched by the quality of the questions asked, resulting in a lively dialogue.

picture of Society of Scholarly Publishing conference attendees sitting at tables in a conference room, looking at pulldown screens containing information about a session topic.Discussions about artificial intelligence (AI) threaded through most of the presentations. Sessions such as “New Directions in Research Integrity: Values to Value in Research Publishing” and “Authorship in the Age of AI” emphasized embracing new technologies as tools without compromising one’s values or losing touch with the human elements that make scholarly publishing what it is. Dr. Rebecca Brendel, the Director of the Center for Bioethics at Harvard Medical School, delivered the keynote address, “New Directions in Research Integrity: Values to Value in Research and Publishing.” Dr. Brendel reminded all of us that integrity in research depends upon the integrity of individual researchers, administrators, and publishers. And, that core values such as honesty and transparency will be even more critical as AI continues to pervade the research and publication processes. Following the keynote address, Simone Taylor, the Publisher of the American Psychiatric Association, moderated a discussion with Dr. Brendel.

You may have seen our recent blog post on AI or my colleague’s appearance on a recent podcast discussing our view on how to integrate it into publishing workflows. We’re excited about the potential to continue expanding our offerings and ways we can help publishers.

by Tyler M. Carey, Chief Revenue Officer

headshot of Tyler Carey2023 has been another busy year here at US employee-owned Westchester Publishing Services, as we continue to expand our stateside and offshore operations to further support our clients’ editorial and production needs. In addition to our standard editorial and production work, we are supporting numerous clients who are expressing increased interest in scanning backlist titles, print-on-demand file requirements, accessible ePubs, developmental editing, permissions, and author support tasks.  Across our global operations based in the US, UK, and India, we now support approximately 600 clients around the world. We appreciate the feedback from these partners that has helped us better understand how we can work with publishers and content providers to resolve their problems and deliver quality publications to their readers. 

To best support both client growth and the additional services we are providing, we announced two promotions earlier this Summer.  Deb Taylor has been promoted to our Chief Operations Officer, and Christober Masilamani has been promoted to our Managing Director for our Chennai, India production operation.  More information about their new roles can be found in this press release.  Let me know if a discussion with Deb or Christober about incorporating your needs into our plans and direction would be helpful. You can Contact Us anytime to schedule a discussion with your sales point of contact and our leadership team. 

We enjoy having an ongoing dialogue with the market about topics impacting our industry. Here are a few discussions that may be of interest to you: 

  • Last month, I spoke on the Publisher Nation podcast with Digital Book World’s Bradley Metrock – and industry thought leaders Lorraine Shanley (Market Partners International) and Andrea Chambers (NYU Masters in Publishing) – about how publishers are exploring AI within their workflows. You can watch the YouTube feed of our discussion. 
  • On October 10th, I will be presenting on the “Amplifying Impact” panel at Dropbox’s Work in Progress conference in New York City. I’ll be speaking about how we partnered with Dropbox to build out our Client Portal, and how both of our organizations continue to explore ways publishers and media organizations can leverage tools and technology to make their work more efficient.  You can sign up for this one-day event on Dropbox’s site. I’ll also share a blog post afterwards with info about the day’s content and any best practices that may be worth tracking. 
  • Most exciting of all, our next Publishing Now webinar – launched in partnership with Publishers Weekly – is coming up on Thursday, October 26th.  Speakers include Marina Padakis Lowry from Union Square & Co., Diem Bloom from Johns Hopkins University Press, and Bill Rojack from Midland Paper and Two Sides North America. Our panelists will be exploring the ways books are being produced in our new normal, including topics related to AI, workflow, and working with partners. You can sign up here. 

If there are any areas where you have questions, contact us to schedule a brief Zoom. We always like to help, even if that means connecting you with our partners who may be better able to support those needs that are outside our area of expertise. I would welcome the chance to hear from you, and learn more about what you’re exploring with your 2024 publications program. 

by Tyler M. Carey, Chief Revenue Officer

It has been longer than I would have liked since I last shared a post-conference blog post. I am glad that NYC’s Digital Book World (DBW), held January 16-18 at the Sheraton on Seventh Avenue, afforded me the opportunity to reconnect in person with many of Westchester’s partners and those of our clients who were able to make the trip to New York for the meeting.

As noted by Lorraine Shanley in her coverage of DBW in MPI’s Publishing Trends newsletter, the attendance was a bit upside down with far more vendor and industry types than publishers, it appeared. That said, the panels presented provided more than a little food for thought on topics ranging from the role of AI in publishing, to how to market books effectively online in the current landscape, to where we’re all headed as an industry.

Screenshot from keynote speechIt was on that latter topic that Margot Atwell, the executive director and publisher of The Feminist Press, provided an insightful session. She revisited a presentation she had shared at London Book Fair in 2019, in which she had identified a number of trend lines in the industry – including equity, consolidation, and the financial health of the industry – and updated her analysis and predictions for 2023. Whether you were representing a vendor, a large publisher, or a start up, her insights on how to foster equity, continue to adapt to a distributed workplace, and navigate the financial and societal challenges in our industry resonated.

Aligned with another one of Westchester’s core principles was the panel on accessibility hosted by Bill Kasdorf, who was a panelist on our September 2022 webinar about accessibility and sustainability. Joining Bill were Michael Johnson from Benetech, Madeleine Rothberg from WGBH, and Richard Orme from the DAISY Consortium. As a Benetech GCA-certified partner, Westchester is keen to help amplify the messaging around not just the needs for accessibility but also the best practices that publishers can adapt into their workflows. Each panelist shared a headline and several discussion points with one another to help further discussion about the needs for publishers to accelerate their adaptation to support readers requiring accessible content. As the coverage of Day 1 of the conference in Publishers Weekly emphasized, Michael Johnson laid out numerous examples of the prevalence within the population of individuals who need or use adaptive technology to consume content. With an estimated 20% of the world’s population having a need, this isn’t a nice to have, it’s a necessity for ensuring as many readers can consume your content as possible.

Bill Kasdorf put perhaps the finest point on the subject by pointing out that due to the European Accessibility Act, if you plan on selling any ePub content in Europe by 2025, that content has to be created accessible or converted to accessibity standards – including backlist content – or it will be illegal to sell within the EU. But, to the point of everyone on the panel, that doesn’t necessarily mean a gigantic investment of resources or a total revision to how you create content. Micromoves internally and with partners can help pick away at the pile quickly and affordably. One key topic that seems to frustrate many publishers is that of alt text. While there are commonly accepted practices, the ‘right’ alt text is not codified the way that say metadata rules might be. As Michael Johnson pointed out, the same image could have different tags depending on its use. An image of the Eiffel Tower in a cookbook about crepes may be ornamental – not relevant to how to make a crepe – so it could just be labeled as “Ornamental” in its alt text entry. In a book about Paris, perhaps a few brief sentences describing the image of the Eiffel Tower would be appropriate. In an engineering book, the Eiffel Tower image might be being used to augment some content about the tensile strength of steel so a different, brief entry would be called for. But in none of these instances is a thoroughly written, revised, and breathtaking narrative called for – alt text entries are there to tell a reader what is in the image, not replace the content that is already in the text that the image is intended to augment. And to Madeleine Rothberg’s point, there is a metadata field called “Accessibility Summary” in each file that allows you to make notations re: pieces that are works in progress, absent, etc., understanding that there will be exceptions and things that may need further attention after initial creation or conversion. We’re all learning new things regarding accessibility – even those of us who are deeply involved in accessibility – and this field serves as a placeholder to indicate where we think something may need to be revisited.

To help us all navigate the world of accessibility, and better plan for the looming EU deadline referenced above, a number of resources were shared by the panel that Bill Kasdorf consolidated here. I highly encourage you to review these resources and share them with any of your team involved in working with authors, editing content, and producing digital files.

Other excellent sessions included Ingram’s presentation about its Ingram iD platform, which allows for direct-to-consumer marketing, sessions from Scribd and Spotify about different revenue models for content distribution, and sessions from AI firms showing how audiobooks and more can benefit from AI.

Westchester’s Vice President of Business Development and Marketing, Deb Taylor, attended DBW as well, and provided this commentary about ChatGPT coming out of a session hosted by another vendor in our space.

Deb shares:

DBW’s sessions were typically not company/product commercials, although like most conferences, a few did lean that way. When the Trends in Content Creation Using AI and Smart Technology session by PageMajik started, I think most expected it to be a carefully disguised commercial about their services. It turned out to be a micro master class in how to think about AI and, in this case, the “controversial” open source AI, GPT3 (or ChatGPT). Keep in mind, PageMajik wasn’t the only one discussing AI and how it has many places in publishing – we learned about interesting uses of AI in audiobook production workflows, and in the use of synthetic voice, too.

So while ChatGPT has been banned on some school networks due to fear of plagiarism, this session reminded us that this is just technology – clever technology, mind you – but still just technology, and we, as humans can make a choice in terms of how to use and deploy it.
“We can be lazy, or we can be productive. The choice is ours.” And yes, we should be mindful that clever technology like GPT, does need some guardrails so it can be harnessed with positive productivity, not laziness or malintent.

For those who are wondering how ChatGPT can be purposeful in the publishing industry, here are a few thoughts:

1. One potential use case is for content generation, where the model can be trained on a specific topic or writing style, and then used to generate new articles, blog posts, or other written content. Additionally, ChatGPT can be used for editing and proofreading by identifying grammar and style errors in existing text. It can also be used for summarizing long articles or books, creating headlines and summaries for news articles, and even writing personalized responses to readers’ questions or comments. Overall, ChatGPT offers a powerful tool for automating and enhancing various aspects of the publishing process.

2. Another area in the workflow that often requires much back and forth with authors and copyediting teams is the reviewing, checking, and correcting of references and citations. ChatGPT can help with reference citation checking in manuscripts by using natural language processing (NLP) techniques to identify and extract citations from the text. Once the citations have been identified, the model can then compare them to a database of references to ensure that they are accurate and properly formatted. Additionally, ChatGPT can also be trained on specific citation styles, such as MLA or APA, to ensure that the manuscript adheres to the appropriate guidelines. It can also be used to check for missing references or duplicate citations in the manuscript. Overall, ChatGPT can provide a powerful tool for automating the reference citation checking process, which can help to save time and improve the accuracy of the final manuscript.

I’ll leave you with this final disclosure: Both the paragraph on use cases and reference citations were written by ChatGPT, in seconds. Would that be categorized as lazy? No. I believe it was incredibly efficient, however, the best use may be more in the middle. Let ChatGPT be the tool to help you formulate your idea but perhaps not be used verbatim. After all, it’s just technology, and it’s using what it has access to. You still need to validate the information. Try it out for yourself here. And then make sure to ask what its limitations and challenges are.

In general, these new aspects of technology are exciting and ones that we should not be fearful of, but figure out how to use to improve and advance our industry as a whole.

While there was a bit of humor artfully weaved into Book.io’s session, Digital Ownership, NFTs and Revenue Streams for Publishers, there were some interesting things to think about as it relates to the personalized marketing opportunities and the new potential revenue stream that blockchain could offer. eBooks, as we know, are meant to be licenses to the individual to “view, use and display” without any permissions to sell, rent or distribute otherwise. Digital books on the blockchain change that paradigm, and also enable the publisher to experience an ongoing revenue stream from books sold here. Per Book.io, it will increase the intellectual property value of the content. There is also the opportunity for the publisher to direct market the owner since there is more visibility in the digital ownership – think here about gating content with permissions, and even price points to owners vs non-owners. There are efficiencies (multiple languages), interesting design opportunities (different cover designs), unique targeted marketing ideas, and more here. As with all new technology, let’s not dismiss or fear it, but rather let’s get to know and harness it to continue to advance our industry.

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Further coverage of DBW 2023 is available in this post from Publishing Perspectives that provides thorough coverage of keynote speaker Karine Pansa’s presentation about her mandate and expectations for her term heading the International Publishers Association, as well as this article from Publishers Weekly highlighting information for publishing start ups.

As always, US employee-owned Westchester Publishing Services is keen to learn more about which portions of your book production workflow you are navigating, in the hope that we can help. Over 500 publishers rely on Westchester for services ranging from manuscript preparation to editorial services to quality, on-time printer file production and accessibility remediation. Contact us today to talk about your publications and how we can help.