Westchester Publishing Services

Excellence Delivered

Westchester Wrap-up 2019

Bookbuilders of Boston

by Nicole Tomassi, Marketing & Conference Manager

The calendar is winding down to the final days of the year, the decade, and Westchester’s 50th anniversary in business. It has been a really exciting year on many fronts, so join me to revisit some of the special moments during these past twelve months:

WESTCHESTER TURNED 50!

There was definitely a golden glow here at Westchester because, throughout the year, we were celebrating the significant achievement of being in business for half a century. The anniversary celebrations began with our appearance on the cover of Publishers Weekly’s February 18th issue, a profile article in the March 4th issue that helped us build a strong momentum heading into the London Book Fair, along with an article about our UK expansion in the Publishers Weekly Show Daily on March 12. We also hosted a stand party to toast our milestone anniversary with our friends and colleagues in the publishing community, where a wonderful time was had by all in attendance.

WESTCHESTER UK PROFILED IN THE BOOKSELLER

We have counted several UK-based publishers as loyal clients across the years, and realized we could do a better job of serving them and other UK and European-based publishers by having a more physical presence within the market. The Bookseller took note of our successful expansion efforts in this article (may require log-in to view) that was published in May, shortly before the British Book Awards.

NEW AGREEMENT SIGNED WITH MACMILLAN

In March, we signed a new agreement with Macmillan to continue the productive relationship our companies have enjoyed for more than a quarter-century. While Macmillan is no longer based in the iconic Flatiron building, we will always have fond memories of visiting the staff at their famous headquarters. Shortly before relocating to their new downtown digs this past summer, CEO John Sargent penned this article for Publishers Weekly about what it was like to work in this unique building.

 

UNFAMILIAR WINS AWARD

Great things were happening in our K-12 division as well in 2019. In the first quarter, the hi-lo graphic novel reader Unfamiliar, which was conceived, written, designed, and produced by our talented team received the Silver Hermes Creative Award from the Dayton, Ohio chapter of the American Advertising Federation. This video takes you behind the scenes to learn how the project went from concept to publication.

CLIENT PORTAL RECEIVES ACCOLADES

Unfamiliar was not the only award-winning initiative for Westchester this year. Our Client Portal, the secure, user-friendly, functional project management platform publishers want to incorporate into their pre-press production workflow was also receiving its fair share of positive attention. In May, The Stationers Company, the London-based guild for the media and publishing industry, shortlisted the Client Portal for their Innovation Excellence Awards, and in October, we presented about our Client Portal at the Rutgers Design Thinking program board meeting. In November, our partnership with  Dropbox – who worked with us to enhance the Client Portal’s capabilities – was recognized with a first-place win at the Bookbuilders of Boston NEPCo (New England Publishing Collaboration) Awards.

The video below, which was produced in partnership with Dropbox explains how we were able to incorporate the functionality our clients required into a beautifully designed platform that is easy for publishers to use.

CONFERENCES AND CLIENT MEETINGS

In addition to London Book Fair mentioned above, in 2019, members of the Westchester staff were busy criss-crossing North America and Europe meeting with clients and prospective partners at numerous trade shows and events, engaging in productive discussions with our think tank, university press, and legal clients. Westchester attended events as varied as SXSW EDU, ASU/GSV, the International Studies Association, British Book Awards, Association of University Presses, Frankfurt Book Fair, and FutureBook.

MAKING A DIFFERENCE

Last spring, the Westchester K-12 team started a program, where each month, one staff member funds a public school project that is trying to secure donations through the DonorsChoose website. Each selection is truly personal, and they have funded classrooms from New York, to California, and cities in between.

YEAR IN REVIEW HIGHLIGHTS FROM THE WESTCHESTER K-12 TEAM

Recently, I asked members of the Westchester K-12 team to share some insights with me about a project or event that they were involved with during this year that was particularly meaningful for them. You can read their thoughtful responses in this blog post.

TIME FOR 2020 VISION

As we get ready to welcome both a new year and decade, we’re looking forward to several exciting events. In January, Westchester K-12’s Walter Henderson, Jr., begins his two-year term on the ETIN (Education Technology Industry Network) Board of Directors, and he will also be representing Westchester K-12 at the BETT Show in London.

We also have plans to exhibit or sponsor at several conferences, including London Book Fair, and the ASUGSV Summit. Visit our Conferences and Events page to learn where we will be and if you’re planning to attend one or more of these shows, be sure to make an appointment to meet us to discuss how we can be your trusted partner in publishing.

We look forward to seeing you in 2020, and talking about the many effective solutions we have to help you with your content development, editorial, and production needs. From everyone here at Westchester Publishing Services, best wishes for a happy holiday season and a wonderful start to the 20s!

Always be up to date with everything that’s happening at Westchester by following us on our LinkedIn pages for Westchester Publishing and Westchester K-12, watching Westchester on YouTube, and subscribing to our blogs for the latest information about us. We would love to hear from you, too! Drop us an email at any time with your questions or to discuss your publication requirements.

 

by Tyler M. Carey, Chief Revenue Officer

In October, I was fortunate enough to speak on a panel held in conjunction with the latest session of the Rutgers University Design Thinking Certificate Program. I’ve been on the advisory board of this program for a few years, as are other publishing, manufacturing, technology, and design thinking professionals. The panel consisted of Board Chair Hasan Elkomey (Chief Revenue Officer at Redstage), Joe Ford (COO at Hill & Smith), Matt Heller (Victory Design + Innovation), and myself. Needless to say, flanked by highly sought after design thinking speakers – one might even say visionaries – I could feel the onset of a case of Imposter Syndrome. My fellow panelists have used design thinking over their careers to reenvision how companies interact with their customers, their staff, and the products and services they provide. Me? Well, I’m just lucky to work with the great people at Westchester who routinely provide great editorial and production service on every content project they handle.

So, how does Design Thinking fit into the Westchester story? And what was I doing in Somerset, NJ, presenting at a grad school certificate program? This was really just another chapter in the ongoing story of our Client Portal. You see, the Client Portal that our clients use to interact with their projects took a long time to build. We initially tried to adapt off the shelf solutions, tried to build something focused on our own in-house workflows first and foremost, and went through several iterations. Along the way, we built a lot of great systems and features that became part of the iterative process, but it was our use of Design Thinking principles that helped us best define what our clients truly wanted to know about their projects throughout each project’s life cycle at Westchester. When we pivoted the viewpoint to “What would help customers better engage with their projects?” several pennies dropped. Key features came to include:

  • Transparency – the ability to see every project at every stage, and basically see in advance if things are going well or if there are risks due to author delays, etc.
  • Simplicity without losing Comprehensiveness – the ability to see at a glance where everything is via a simple Gantt chart, rather than multi-layered dashboards or spreadsheets
  • Portability – the ability to have reports generated that go to the right stakeholders regularly, without everyone having to be an active ‘user’ of the system
  • Customizability – knowing that each customer has slightly different variations to their publications processes and making the system flexible enough to adapt to those things
  • Easier file transfers – the default for a lot of our clients had been FTP transfers for years, but through our partnership with Dropbox we were able to piggyback on Dropbox API’s and the overall Dropbox architecture to make a much more elegant, quick, and facile experience for transferring files and engaging with each piece of content within the Portal rather than having to ping-pong back and forth between multiple systems and wait for files to load.

The topic of the panel at Rutgers that night was ‘Empathy’ and it was really only through the use of empathy for our customers that we got ourselves in the right mindset to be more aligned with the needs of our clients. Using an empathy approach helped us to identify those core requirements that took the ‘good’ pieces from the system we were developing, junk the pieces of the platform that weren’t working, and rebuild it using Dropbox and other systems as a more intuitive architecture and interface for our clients to have all of the capabilities they had told us they really needed from this type of system.

Certainly, Dropbox applies a lot of similar customer-centric principles, and recently they released a video about our work together, highlighting how Westchester’s use of the Dropbox platform makes for a better experience across our global operation and through our Client Portal for our own clients. In November, the productive, customer-centric philosophy shared between Dropbox and Westchester was recognized with a First Place win at the Bookbuilders of Boston New England Publishing Collaborative Awards, which is an annual celebration of publishers and vendors who work together to come up with innovative solutions to address issues impacting the industry.

Westchester is fortunate to work with a collaborative partner like Dropbox, and also all of the collaborative partners within our client base who took time over the past few years to try out early iterations of the Client Portal, provide feedback, test new things, and ultimately help develop what’s now a comprehensive yet simple tool for managing work in process at Westchester.

Many thanks to all, including the Rutgers Design Thinking program for letting me share our story on the panel.