Westchester Publishing Services

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Westchester Wrap-up: Winter 2020

Services

Nicole Tomassi, Marketing & Conference Manager

We are only four months into the year, but it’s clear that 2020 will be profoundly transformative. The coronavirus pandemic has had far-reaching impacts on the way our clients and colleagues conduct business that was unimaginable a few months ago. Westchester’s global workforce has transitioned to a distributed model in order to fully support our clients’ needs as they respond to rapidly evolving changes within the supply chain.

Below are several ways that we have worked with our clients and the industry, prior to and during the crisis.

Publishing transitions to working from home

In mid-March, recognizing the seismic relocation every company was experiencing at nearly the same time, we hosted a webinar that gathered together several publishing industry professionals to share their insights and useful ideas about ways publishers could help their staff – some who had never before worked from home – transition to a distributed workforce. You can watch the video presentation or download the slide deck and a printout of all the questions that were answered during and after the webinar. We have also curated a resources page with links to a variety of informational and educational content for you and your family.

Westchester K-12 gets a new name

In early January, we shared the exciting news that Westchester K-12 Publishing Services had changed its name to Westchester Education Services. This new name is a more accurate reflection of the expanded range of product development areas that our team is able to provide support in for educational publishers and ed tech companies. Along with the updated name comes a new and improved website.

BETT 2020

Tim Davies, Kevin J. Gray, and Walter J. Henderson, Jr., at the WES BETT BoothLater in January, Westchester Education Services attended the BETT Show which took place at London’s ExCeL Convention Centre. Our team members from the US and UK enjoyed having the opportunity to meet with education publishers and ed tech companies from across the globe and share information with them about the various ways we could help them conceptualize and bring their projects to market. Kevin Gray, President and Chief Content Officer, prepared this blog post of conference highlights.

West Margin Press

West Margin Press logoMint Editions is a recently launched imprint that is part of Ingram’s West Margin Press, and one of the newest client publishers Westchester has begun working with. As we do with all of our more than 200+ clients, we listened to the needs the Mint Editions team expressed and worked with them to customize an effective production approach that met their requirements. As West Margin’s publishing director Jennifer Newens shared, “It has been a wonderful experience working with Westchester on our book production needs for these titles!” Let us know how we can help you with the editorial and production phases of your publication process.

Denise Hart appointed at Westchester Education Services UK

In early March, we announced the appointment of Denise Hart as Operations and Project Lead at Westchester Education Services UK. Denise has extensive experience and expertise in UK educational publishing, having previously been Content and Operations Director at Rising Stars / Hodder Education; latterly advising UK educational publishers in her role as an independent Publishing Operations Consultant. Working with Tim Davies, Westchester’s UK Managing Director, Denise will be supporting Westchester Education Services UK in its continued growth in both the UK and international educational and ELT publishing sectors, as well as its work with EdTech companies worldwide. Contact Tim to arrange a convenient time to discuss your product objectives and how we can help.

Westchester Education Services DEI Mission

Nilofer and Jalen at UD Career Fair Winter 2020Nilofer Ali, Westchester Education’s Resources Manager has been very busy during the past few months. February brought the announcement of a partnership with Dayton Young Black Professionals, intended to increase awareness of career paths for publishing in the Greater Dayton area. Shortly after that, Nilofer and Jalen Turner, a University of Dayton student who also interns with Westchester, participated in the campus Career and Internship Fair to bring attention to the opportunities in educational publishing. If you haven’t visited our website recently, I encourage you to see the Diversity, Equity, and Inclusion section and review the resources that Nilofer has compiled with the intention to foster a dialogue within the educational publishing industry about this important topic.

Westchester Supports UK Book Trade Awards

Further expanding its extensive sponsorship programme, Westchester Education Services UK announced its sponsorship of a key category in both of the two most prestigious 2020 UK book trade awards programmes:

  • The Independent Publishers’ Guild Award for ‘Education Publisher of the Year’.
  • The British Book Award for ‘Academic, Professional, and Education Publisher of the Year’

Keeping you informed with relevant content

We host webinars periodically, including our next one on April 28 that will be moderated by Walter J. Henderson, Jr., Senior Supervising Editor of ELT at Westchester Education Services, about supporting the needs of ELT students while they are out of school. Complete this 1 minute survey to tell us what topics you would like Westchester to provide more information on.

 

All of us at Westchester hope you, your family, and your colleagues will continue to be safe and in good health. As a business that has worked alongside publishers on their evolving publication needs for more than fifty years, we remain ready to help our industry partners. Our entire team is available to help our customers — along with anyone else in the industry with editorial, production, or other tasks related to your publishing program or online content. We invite you to give us a call, send an email, visit our website, or follow us on LinkedIn to remain connected during these unprecedented times.

by Tyler M. Carey, Chief Revenue Officer

We are all learning to adapt to a new, temporary normal during the COVID-19 Pandemic.  In publishing, specific issues arise for publishers that are not used to working in a distributed Work from Home (WfH) environment.  And even for those publishers that built their operations as WfH from the bottom up, the general disruptions of COVID-19 like having the kids home from school for an extended period are making this less of a typical WfH experience.

On Thursday, March 19th, Westchester Publishing Services gathered a panel of our partners in the industry to share about what they’re seeing in their markets, methods for successfully adapting to working from home, and more.  Speakers and Panelists included:

  • Nicole Tomassi, Westchester Publishing Services, Marketing & Conference Manager
  • Michael Jensen, Westchester Publishing Services, Director of Technology
  • Terry Colosimo, Westchester Publishing Services, Director of Operations
  • Kevin J. Gray, Westchester Education Services, President & Chief Content Officer
  • Cev Bryerman, Publishers Weekly – Publisher and Executive Vice President
  • Cathy Felgar, Princeton University Press – Publishing Operations Director
  • Rich Portelance, CareerPath Mobile – Founder and CEO
  • Andy Wilson, Dropbox – Global Director, Media Technology

Over the course of the webinar, we covered practical measures like how to handle tasks that were rote in the office but now need new solutions remotely, technology solutions for file sharing and communications, and the empathy needed when working and managing remotely in our current environment to adapt to different challenges than we might normally encounter in the office or WfH.

Key considerations covered in depth in the below links include the following practices and ideas:

  • Take Inventory of your associates at home computer equipment – don’t assume all have appropriate equipment – PC, printer, etc.
    • Quite likely they do not have all the software they need to work from home, so consider IT support that will be needed
    • Follow up with your associates as their needs may change as they become settled into their new routine
  • Take Inventory of your associates’ internet connectivity from home – be sure to consider impact on bandwidth of school age children doing classes from home
  • How do your associates connect to the company’s email system from home?
    • Get your associates’ phones set up with company email access
  • Be sure to collect cell phone numbers for all associates –  and circulate the list
    • Confirm with each that they receive text messages – for urgent communications
  • Centralize Documentation like the above phone numbers and processes —critical information should be centralized in a common location. Consider Dropbox Paper so comments can be made as procedures may change
  • Consider how associates will access documents on company servers/systems which they must print at home
    • Small size documents can be transferred via company email from the server to the local machine
    • Large documents (i.e. <3mb) can be transferred via file sharing services such as DropBox
  • Consider how your associates will mark-up and communicate edits/comments to manuscripts/documents
  • Schedule regular (perhaps daily, but at least every other day) team conference calls – video conferencing if possible – so your associates stay and feel connected
    • Remember this is physical distancing not social distancing. Use video conferences for social interactions like lunch together with your team. Those watercooler interactions you’re used to in the office are on hiatus, and video can help fill that void.
  • Show Understanding and Be Flexible – Empathize – many of your associates are doing this, work from home, for the first time – and this is a foreign experience – they need time to adjust
  • Good News – the publishing business can continue and be successful without everyone being in one physical office location – a period of adjustment, yes – but will quite likely lead to real and permanent changes in how we do business, and cost savings

Here are the links for: the Webinar recording, the Presentation in PDF format, and a PDF of Questions & Answers from the webinar.

We have also compiled this list of articles and videos with helpful information about working remotely. Please use the Contact Us form to reach out with any feedback, needs we can help with, or ideas for working from home during these times. Westchester Publishing Services will provide further webinars in the coming weeks and months, and welcomes your input.  

by Tyler M. Carey, Chief Revenue Officer

In November 2019, Amazon released updated epub3 accessibility guidelines and now officially recommends using the ACE Accessibility Checker from the DAISY Consortium for epub3 files that are available through their website.

Westchester has been utilizing the ACE Accessibility Checker for several years and is well prepared for this upgrade. ACE, which includes checking conformance of various HTML and epub accessibility rules, performs the following functions:

  1. Runs automated accessibility tests on epub content documents
  2. Extracts the publication metadata, and checks accessibility-related metadata
  3. Extracts various document outlines (the ToC, headings, and HTML structure) for side-by-side comparison
  4. Extracts all the epub images and graphics and their associated accessibility descriptions in a consolidated table, for easier review
  5. Extracts other various content features to facilitate human-driven accessibility audits

In addition to ACE, Westchester also includes these additional accessibility checks as part of our standard workflow:

  1. Setting the Language attribute (Daisy). Most non-Latin languages will be automatically marked (Daisy)
  2. Setting Page Title – Meaningful titles allow users to find and navigate documents without having to first read them (Daisy)
  3. Mark context breaks, aka space breaks or scene breaks (Daisy)
  4. Mark ornaments/purely decorative images with an empty alt attribute and ARIA “presentation” role (Daisy)

Along with the accessibility checks that Westchester provides as part of our standard workflow, we are able to incorporate the following features to give your epubs additional functionality:

  1. Alt text for image descriptions
  2. Semantically tagged italic and bold text
  3. Language changes when the Latin alphabet is used
  4. Color contrast errors can be corrected with supplied instructions/parameters (i.e., convert failing gray text to default, replace failing gray background with a border, etc.)
  5. Use SVG to render vector images (as long as reading systems display the image properly)
  6. Use MathML with image fallbacks whenever not cost-prohibitive

In addition to our full array of customizable editorial and composition services, Westchester is able to deliver epub files that include the accessibility features your publications require in order to meet the needs of your customers. Contact us today to learn how we can help your publications program be fully accessible.

by Nicole Tomassi, Marketing & Conference Manager

The calendar is winding down to the final days of the year, the decade, and Westchester’s 50th anniversary in business. It has been a really exciting year on many fronts, so join me to revisit some of the special moments during these past twelve months:

WESTCHESTER TURNED 50!

There was definitely a golden glow here at Westchester because, throughout the year, we were celebrating the significant achievement of being in business for half a century. The anniversary celebrations began with our appearance on the cover of Publishers Weekly’s February 18th issue, a profile article in the March 4th issue that helped us build a strong momentum heading into the London Book Fair, along with an article about our UK expansion in the Publishers Weekly Show Daily on March 12. We also hosted a stand party to toast our milestone anniversary with our friends and colleagues in the publishing community, where a wonderful time was had by all in attendance.

WESTCHESTER UK PROFILED IN THE BOOKSELLER

We have counted several UK-based publishers as loyal clients across the years, and realized we could do a better job of serving them and other UK and European-based publishers by having a more physical presence within the market. The Bookseller took note of our successful expansion efforts in this article (may require log-in to view) that was published in May, shortly before the British Book Awards.

NEW AGREEMENT SIGNED WITH MACMILLAN

In March, we signed a new agreement with Macmillan to continue the productive relationship our companies have enjoyed for more than a quarter-century. While Macmillan is no longer based in the iconic Flatiron building, we will always have fond memories of visiting the staff at their famous headquarters. Shortly before relocating to their new downtown digs this past summer, CEO John Sargent penned this article for Publishers Weekly about what it was like to work in this unique building.

 

UNFAMILIAR WINS AWARD

Great things were happening in our K-12 division as well in 2019. In the first quarter, the hi-lo graphic novel reader Unfamiliar, which was conceived, written, designed, and produced by our talented team received the Silver Hermes Creative Award from the Dayton, Ohio chapter of the American Advertising Federation. This video takes you behind the scenes to learn how the project went from concept to publication.

CLIENT PORTAL RECEIVES ACCOLADES

Unfamiliar was not the only award-winning initiative for Westchester this year. Our Client Portal, the secure, user-friendly, functional project management platform publishers want to incorporate into their pre-press production workflow was also receiving its fair share of positive attention. In May, The Stationers Company, the London-based guild for the media and publishing industry, shortlisted the Client Portal for their Innovation Excellence Awards, and in October, we presented about our Client Portal at the Rutgers Design Thinking program board meeting. In November, our partnership with  Dropbox – who worked with us to enhance the Client Portal’s capabilities – was recognized with a first-place win at the Bookbuilders of Boston NEPCo (New England Publishing Collaboration) Awards.

The video below, which was produced in partnership with Dropbox explains how we were able to incorporate the functionality our clients required into a beautifully designed platform that is easy for publishers to use.

CONFERENCES AND CLIENT MEETINGS

In addition to London Book Fair mentioned above, in 2019, members of the Westchester staff were busy criss-crossing North America and Europe meeting with clients and prospective partners at numerous trade shows and events, engaging in productive discussions with our think tank, university press, and legal clients. Westchester attended events as varied as SXSW EDU, ASU/GSV, the International Studies Association, British Book Awards, Association of University Presses, Frankfurt Book Fair, and FutureBook.

MAKING A DIFFERENCE

Last spring, the Westchester K-12 team started a program, where each month, one staff member funds a public school project that is trying to secure donations through the DonorsChoose website. Each selection is truly personal, and they have funded classrooms from New York, to California, and cities in between.

YEAR IN REVIEW HIGHLIGHTS FROM THE WESTCHESTER K-12 TEAM

Recently, I asked members of the Westchester K-12 team to share some insights with me about a project or event that they were involved with during this year that was particularly meaningful for them. You can read their thoughtful responses in this blog post.

TIME FOR 2020 VISION

As we get ready to welcome both a new year and decade, we’re looking forward to several exciting events. In January, Westchester K-12’s Walter Henderson, Jr., begins his two-year term on the ETIN (Education Technology Industry Network) Board of Directors, and he will also be representing Westchester K-12 at the BETT Show in London.

We also have plans to exhibit or sponsor at several conferences, including London Book Fair, and the ASUGSV Summit. Visit our Conferences and Events page to learn where we will be and if you’re planning to attend one or more of these shows, be sure to make an appointment to meet us to discuss how we can be your trusted partner in publishing.

We look forward to seeing you in 2020, and talking about the many effective solutions we have to help you with your content development, editorial, and production needs. From everyone here at Westchester Publishing Services, best wishes for a happy holiday season and a wonderful start to the 20s!

Always be up to date with everything that’s happening at Westchester by following us on our LinkedIn pages for Westchester Publishing and Westchester K-12, watching Westchester on YouTube, and subscribing to our blogs for the latest information about us. We would love to hear from you, too! Drop us an email at any time with your questions or to discuss your publication requirements.

 

by Tyler M. Carey, Chief Revenue Officer

In October, I was fortunate enough to speak on a panel held in conjunction with the latest session of the Rutgers University Design Thinking Certificate Program. I’ve been on the advisory board of this program for a few years, as are other publishing, manufacturing, technology, and design thinking professionals. The panel consisted of Board Chair Hasan Elkomey (Chief Revenue Officer at Redstage), Joe Ford (COO at Hill & Smith), Matt Heller (Victory Design + Innovation), and myself. Needless to say, flanked by highly sought after design thinking speakers – one might even say visionaries – I could feel the onset of a case of Imposter Syndrome. My fellow panelists have used design thinking over their careers to reenvision how companies interact with their customers, their staff, and the products and services they provide. Me? Well, I’m just lucky to work with the great people at Westchester who routinely provide great editorial and production service on every content project they handle.

So, how does Design Thinking fit into the Westchester story? And what was I doing in Somerset, NJ, presenting at a grad school certificate program? This was really just another chapter in the ongoing story of our Client Portal. You see, the Client Portal that our clients use to interact with their projects took a long time to build. We initially tried to adapt off the shelf solutions, tried to build something focused on our own in-house workflows first and foremost, and went through several iterations. Along the way, we built a lot of great systems and features that became part of the iterative process, but it was our use of Design Thinking principles that helped us best define what our clients truly wanted to know about their projects throughout each project’s life cycle at Westchester. When we pivoted the viewpoint to “What would help customers better engage with their projects?” several pennies dropped. Key features came to include:

  • Transparency – the ability to see every project at every stage, and basically see in advance if things are going well or if there are risks due to author delays, etc.
  • Simplicity without losing Comprehensiveness – the ability to see at a glance where everything is via a simple Gantt chart, rather than multi-layered dashboards or spreadsheets
  • Portability – the ability to have reports generated that go to the right stakeholders regularly, without everyone having to be an active ‘user’ of the system
  • Customizability – knowing that each customer has slightly different variations to their publications processes and making the system flexible enough to adapt to those things
  • Easier file transfers – the default for a lot of our clients had been FTP transfers for years, but through our partnership with Dropbox we were able to piggyback on Dropbox API’s and the overall Dropbox architecture to make a much more elegant, quick, and facile experience for transferring files and engaging with each piece of content within the Portal rather than having to ping-pong back and forth between multiple systems and wait for files to load.

The topic of the panel at Rutgers that night was ‘Empathy’ and it was really only through the use of empathy for our customers that we got ourselves in the right mindset to be more aligned with the needs of our clients. Using an empathy approach helped us to identify those core requirements that took the ‘good’ pieces from the system we were developing, junk the pieces of the platform that weren’t working, and rebuild it using Dropbox and other systems as a more intuitive architecture and interface for our clients to have all of the capabilities they had told us they really needed from this type of system.

Certainly, Dropbox applies a lot of similar customer-centric principles, and recently they released a video about our work together, highlighting how Westchester’s use of the Dropbox platform makes for a better experience across our global operation and through our Client Portal for our own clients. In November, the productive, customer-centric philosophy shared between Dropbox and Westchester was recognized with a First Place win at the Bookbuilders of Boston New England Publishing Collaborative Awards, which is an annual celebration of publishers and vendors who work together to come up with innovative solutions to address issues impacting the industry.

Westchester is fortunate to work with a collaborative partner like Dropbox, and also all of the collaborative partners within our client base who took time over the past few years to try out early iterations of the Client Portal, provide feedback, test new things, and ultimately help develop what’s now a comprehensive yet simple tool for managing work in process at Westchester.

Many thanks to all, including the Rutgers Design Thinking program for letting me share our story on the panel.