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Travels with Tyler: Autumn in New York and News from Frankfurt

accessibility

by Tyler M. Carey, Chief Revenue Officer

headshot of Tyler CareyUsually, the Autumn weeks leading up to Halloween and Thanksgiving have been times when Westchester’s clients were heads down on projects, aiming to hit end of year deadlines, and we found ourselves in a more transactional mode on projects. This Fall has been different though, with a lot of discussions between our clients and our sales, editorial, and production teams about changes to workflows and ways we can help address additional challenges our clients are having in getting their work on titles completed and getting their books to market.

The lunch meetings I’ve been having with clients during the past few months suggest that in some ways, we’re all finally settling into a bit of a more active ‘new normal’, and this also seems true about how we’re bringing our books to market. The seasonal rhythms in our businesses still continue to adapt and evolve as we move from a time of reactive behavior, where our clients were trying to adapt to the news of paper shortages and crowded windows at the printers. A year on, everyone is more cognizant of those challenges and better prepared for the schedules books are requiring now.

In another indicator of this more active normal, instead of focusing on supply chain challenges like we have in previous sessions, our recent Publishing Now webinar, in partnership with Publishers Weekly, looked at how publishers can pivot to better embrace industry trends for accessibility and sustainability. You can view the webinar here on YouTube, to see Kristen McLean (NPD Books), Bill Kasdorf (Publishing Technology Partners), and Rachel Martin (Elsevier) discuss these topics and share their insights.

Something else I’ve noticed in my recent in-person meetings with clients is how casual and ‘normal’ having in-person meetings is again. No one is being cavalier about the lingering risks of the pandemic, but declining infection numbers and the increased level of comfort many people have about conducting in-person meetings has made them a viable alternative for vendors and our clients to use to advance as many key topic areas as possible, rather than engaging in a series of Zoom meetings, countless cycles of emails, or Slack messages.

These recent discussions I have been having with clients have me feeling very upbeat and emboldened about the path the publishing industry is taking, with exploring new ways of doing things, doubling down on growth, and further embracing change. Here at Westchester, our teams are busy supporting clients in areas of their workflows that hadn’t been part of our “traditional” role in the past. Specific areas include the growth of our program for Ingram ebook distribution clients, through which we provide ebook conversion services for an affordable rate, to managing client assets in CoreSource and other platforms, and taking on more specific production and manufacturing tasks to free more time up for our clients’ staff. To me, that underscores how the industry is working together to find innovative ways to improve the speed with which books are being produced, and with less cost.

To make sure I wasn’t applying a Boston-New York-DC corridor perspective to the wider industry goings on, I reached out to Tim Davies, the CEO of Westchester’s UK operation, to see if he found the in-person uptick in activity was holding true for him – especially with his recent attendance at the Frankfurt Book Fair representing Westchester’s UK book and education units.

“From my perspective,” Tim shared regarding Frankfurt, “it was smaller and quieter than pre-pandemic but a ‘quiet’ Frankfurt is still busy and buzzy by the standards of any other trade event. Definitely fewer attendees, with several people commenting to me that they’d noticed US visitor numbers were well down. That said, it was great to spend time with old friends and colleagues and compare notes on our current experience of our respective publishing sectors, and international markets. Everyone I spoke to said they were really pleased that they’d come and that they expected next year’s numbers and vibe to be much more akin to how it used to be. I’ve already booked my hotel!”

This article in Publishers Weekly and this article in The Bookseller profile the scale of attendees at the Frankfurt Book Fair this year vs. prior to the pandemic, supporting Tim’s points above. PW also shared highlights of other recent regional conferences for booksellers, while Frankfurt was underway, demonstrating the uptick in interest in in-person events, and the opportunities that brings about for publishers and booksellers. It certainly feels like we’re returning to a time where more business may be done at places like the Javits Center in New York and the Olympia in London, as well as numerous smaller conferences around the country and the globe, where specialists meet to cover their products and areas of expertise. It’s invigorating to see this trend underway again.

So, let Westchester know what’s changing for you: What’s been keeping you busier than ever? What’s working well? What partners are helping save the day? What can US employee-owned Westchester be doing to help you? As we all continue adapting together, I welcome a conversation about ways your team is changing how you do your work, and exploring the additional ways our teams can help you.

by Deb Taylor, Director, Business Development & Marketing

Conversations

A newcomer’s view from the BISG Annual Meeting

OOOH, I was going to see people without a Zoom frame! Did I remember how to do this? It’s been a minute.

It was Friday, April 22. 7:10AM and I was headed to The Harvard Club for the BISG Annual Meeting of Members, focused on how to Build Books Better.  The world has changed quite a bit over the last 2 years, including the publishing industry, right? I was eager to hear what the BISG members had to say about all that and more.

“Is it ever going to end?”

I listened as attendees commiserated about how the publishing industry seemed to be in an endless state of transformation and change. As the BISG members know, and will likely be the first to tell you, the publishing industry is never static. It is always changing. Sometimes due to things outside of its control, or slower in areas than some would like, but as a whole, this industry is one that evolves to meet the changing demands of time.

One thing that does not change, though, is the focus of BISG members to develop better ways to do things, to help the industry move forward to face those new demands, whatever they may be.

Technology

I want to focus on the word “develop” for a minute. Develop is associated with change, improvement, and growth, such as developing green buildings, or in technology, developing new platforms, sustainable methodologies or automated processes. Innovation and developing often go together, but are typically not the first words that someone outside of publishing will use to describe the publishing industry. Well, the BISG committee chairs definitely had something to say about that misperception. Rachel Comerford (Macmillan Learning), BISG Workflow Committee Chair, shared that it’s time to start thinking about publishing as a technology industry. 

I couldn’t agree more.

While digital workflows may seem like they’ve solved many of the biggest technology needs, there are still areas where many siloed, manual practices are still in play. I have to admit, I was surprised to hear about the challenges that Kris Kliemann (Kliemann & Company), the BISG Rights Committee Chair, discussed around researching and managing rights and permissions. There seems to be room for a bit of innovation there, and she definitely wants to see that the processes (so many people! so many steps!) for securing (and paying for) rights and permissions become more of a self-serve, web-based, intuitive experience.

There was a general consensus that publishers should be adopting a born accessible approach to their titles, too. This approach not only expands readership, but also lowers costs and reduces waste. It is, as most nodding heads appeared to agree, the right thing to do.

DEI

Which brings me to DEI (diversity, equity and inclusion). This is something that I am very passionate about and engaged in both personally and professionally. I am grateful and proud of the corporate commitment Westchester has made to DEI, and the work we do helping publishers produce content that is culturally responsive. As a white, middle-age professional woman who resides in the NYC suburbs (and also serves as a Board of Education trustee),  I am starting to realize and address my biases, recognize my position of privilege and influence, and am learning how I can help elevate those who are marginalized.  Key words here are “starting”, “recognizing” and “learning” as this is not easy, or comfortable. I was, literally, on the edge of my seat for the entire conversation led by Peter Berkery (Executive Director, Asoociation of University Presses), Shelley Husband (SVP, Government Affairs and Special Projects, Association of American Publishers) and Allison Hill (CEO, American Booksellers Association), as I was eager to hear how this historically and predominantly white industry was going to learn about DEI and facilitate change within the space. 

The good news is that there is a lot of great work starting to take place, including bylaw changes requiring a diversified Board of Directors, publishers seeking out more BIPOC authors, DEI leadership positions being added, along with fellowship programs that enable BIPOC students to learn about the publishing profession and ideally land permanent positions in scholarly publishing houses. 

What added to the authenticity of this conversation, was the recognition of the multiple failures and stumbles that have taken place. Peter Berkery talked about the low retention with the first round of fellows, and how the work with this program cannot end with placement. Supports and mentoring need to be established in order for these new fellows, who are landing in a company where they do not see colleagues or managers who look like them, to feel safe, confident and empowered to contribute and advance their careers. This includes training and resources for existing employees to learn about and manage their own biases and microaggressions too. Allison Hill made the point that mistakes will continue to happen, and that it is imperative to not only learn from them, but to keep on the journey. It is imperative for all of us, to be transparent, accept failure, build bridges, and most importantly, insist and persist, for a better publishing industry.

A Lifetime or Two 

I expected that a publishing meeting would include a good story or two, and I wasn’t disappointed. By the looks of the attendees – they weren’t disappointed either. Tom Clarkson started off the award ceremony taking us with him as he shared his lifelong journey in the publishing space and how his career intersected with Joe Gonnella, who received the Sally Dedecker Award for Lifetime Service. Joe continued to hold our attention with his own experiences and lifetime of amazing accomplishments. Two additional awards were also presented, the Industry Champion Award to Pat Payton of ProQuest and the Industry Innovator Award to Wattpad. It was certainly a wonderful way to end a meaningful and valuable meeting of the BISG members.

Onward!

One last word about BISG. All the committee chairs shared their continuing commitment to provide invaluable resources through webinars, best practice guides, brown bag (virtual) lunch roundtables, and more over this next year, to help break down siloes of knowledge and expand the capabilities for all publishers to build books better. The invites to participate in their virtual sessions were warm, authentic and encouraging, giving full permission to just “lurk”. I’m going to take them up on that.

Learn more about BISG’s programs, committees and other ways to become involved.

 

by Tyler M. Carey, Chief Revenue Officer

I had the great fortune to participate virtually on a panel at PubWest 2022 with Rachel Noorda (Director of Book Publishing, Portland State University) and Suzanne Norman (Publishing Program, Simon Fraser University) entitled “Getting your Book into Readers’ Hands”. One of the Intensives at this year’s PubWest conference, we met with a small group of publishers to discuss the industry trends affecting book availability, supply chain, purchasing practices, equity in content, inclusive marketing, and the challenges publishers and readers have getting access to content.  Rachel Noorda deserves applause for the effort she invested in hosting and facilitating this panel in-person at the conference while Suzanne and I joined in via Zoom.

The overview Rachel and Suzanne provided on the above topics helped the attendees understand the impacts of global factors on launching new titles, keeping books in print, considerations for Print on Demand, and also how to consider accessibility in your books.  As we discussed with the attendees, over 20% of the world’s population has a print disability, and some numbers suggest at least 5-10% of the population has dyslexia.  Best practices with fonts, colors, and alt text were covered during our session, and we showed how to crack open an ebook you’ve released and check it using Ace by DAISY and Thorium.

Westchester will be covering supply chain concerns in our next webinar that we’re co-hosting with Publishers Weekly, Publishing Now ’22: Driving Business Forward, on Tuesday, March 22. I hope you can join us for that! My colleagues and I at Westchester would also welcome the chance to speak with you about your thoughts around accessibility and your content.  If you want to spend some time reviewing an ebook or two from your list to talk about best practices, the team at Westchester would be happy to have a brief Zoom.  Contact us to schedule some time to talk about your editorial, production, and digital needs.