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Why a Pre-Press Production Vendor Provides Better Quality

blog

January 10, 2023

The Benefits of Using the Right Vendor Instead of In-House Resources

In my previous article, “The Benefits of Sending Pre-Press Production Work to a Vendor,” I discussed the potential cost savings publishers can achieve when using a large pre-press production vendor with an India based composition house vs. handling this pre-press work in-house. In this article, I will focus on the question of vendor quality compared to the quality of final work product produced by in-house staff.

To jump right in, let me give you two key reasons why a large vendor can (let me emphasize “large” and “can,” which I’ll come back to) achieve better work product quality than in-house staff:

1. Expert Staff – The professionals and staff handling each task along the production workflow are specialists, experts in performing their specific responsibility – back to the time-honored principle – practice (or experience) makes perfect. Adding to this, because a service vendor must have experts in each task along the workflow, they must ensure each expert is well-trained and continues to learn about new systems or processes – otherwise, they will lose the game.

2. Quality Controls – Despite the fact that a provider has experts handling each task, those experts are human beings, and they will occasionally make mistakes. A good service vendor understands they must have comprehensive Quality Control procedures to identify and correct any errors that might occur.

Using baseball as an analogy, while a publisher can bring on experts in any and all tasks within their production workflow just as a service provider does, is it possible once the publisher has brought in that expert “shortstop” to keep the shortstop playing in that position full time? Without a substantial and steady volume of projects flowing through the workflow, and all the other positions filled with their own experts (1st base, catcher, etc.), I submit the answer is no, it’s not possible for that in-house expert to only handle one key responsibility. The next question a publisher has to ask themselves if how much training, most importantly on-going training will they be able to provide for those in-house experts receive? I’ve worked in several very large companies, and job-specific training after day one was practically non-existent. As a practical matter and a reality, It’s just not realistic from a financial standpoint for a publisher to maintain experts at each stage of the pre-press production workflow.

As a vendor providing a service where product quality can mean the difference between a successful business and total business failure, it would be playing Russian roulette not to have comprehensive Quality Control procedures in place. In this case, we’re talking about the primary product of publishers, the books and other publications they sell, where even a single quality failure could have disastrous implications. At Westchester, we have QC procedures in place aimed at achieving 100% quality assurance. While it is possible for a publisher to have similar QC procedures in place, often the pressure of keeping internal costs low wins out over having the extra staff necessary to perform those QC functions. Ultimately, the risk of quality issues getting through to final publications are a trade-off these publishers live with, but they don’t have to.

Now let’s come back to why a “large” vendor “can”.

The importance of being a “large” vendor is related to the challenge of a publisher having experts in each key position along the workflow. In order to maintain experts in each key position, there must be a volume of work to keep them engaged and productive in that position. If you only keep an in-house paginator engaged part-time setting pages in InDesign – and doing completely different tasks the rest of the time – will they ever be as good and efficient as someone doing the same task full time? Being a large vendor ensures the volume of work necessary to keep the experts in place in all positions at all times, performing at the top of their game.

The importance above of saying a vendor “can,” relates to a common complaint in today’s pre-press production service market. Large service providers may have the resources and the impetus to institute comprehensive QC procedures which ensure very high-quality end product – but many do not. At Westchester, we take pride in separating our company from those vendors who are unable to deliver near-perfect quality. Once again, we aim to achieve 100% quality assurance for all our publisher clients.

You might be asking, can a vendor provide all this, experts along the entire workflow plus comprehensive quality control procedures? Tying back to key points in my previous article about higher vendor efficiency, the answer is yes, as a result of larger volumes as well as an extremely cost-efficient workforce on the typesetting side of the workflow.

Westchester Publishing Services with our 40+ U.S. based production editors/project managers, 450+ network of copyeditors, a U.S. based customer service department, and 100% company owned and U.S. managed composition/typesetting facilities located in India, is the only U.S. employee-owned company of scale focused solely on pre-press production services. Let us take care of the editorial and production and after we take care of the coordination and hand-off of your final print files with your designated printer, we’ll leave the printing to the experts in that field.

Filed Under: blog, Services Tagged With: Composition, editorial services, pre-press, Production, production services, quality control

December 29, 2022

compiled by Nicole Tomassi, Marketing & Conference Manager

While the publishing industry continues to contend with various challenges in the marketplace, it also has a deep foundation of resiliency and collaboration to draw upon that provides us with the ability to adapt and thrive. Here are some ways we partnered with our industry colleagues throughout 2022 to help them identify and implement effective solutions:

Sharing Industry Knowledge

PW article about Impacts on Accessibility and Sustainability webinar.In 2022, we continued our successful partnership with Publishers Weekly, hosting two highly attended and informative webinars. In the spring, panelists Michael Jacobs, Lorraine Shanley, Jessica Ryan and Jim Fetherston discussed how each of their respective areas of the publishing industry were “Driving Business Forward”, and in the fall, Bill Kasdorf, Kristen McLean, and Rachel Martin provided steps publishing businesses could easily implement to have positive “Impacts on Accessibility and Sustainability”.

Also in the fall, consultant Jay Diskey was a panelist for the Westchester Education Services webinar, “2023 K-12 Education Funding and Policy Outlook”. The hour-long session was geared towards helping businesses developing materials for the K-12 education market better understand the various legislative and funding initiatives at both the federal and state level, and how these will impact the market during the next year.

 

A Fresh Look (and more great info!) for the Westchester Education Services website

WES homepageThis fall we improved the functionality and features on the Westchester Education Services website to provide you with a better user experience. With a mega-menu to help you quickly get to the specific subject areas you’re interested in, along with expanded content throughout including downloadable case studies, it’s packed with helpful information. Check it out and make sure to subscribe to our blog and our mailing list so you’re always up to date on what we’re doing.

 

Westchester UK and International Grows

world globeOur colleagues in the UK expanded their ranks to continue serving the growing client base Westchester works with beyond the North American market. Joining the education team throughout the year were Thomas Storr, Emma Hudson, and Adam Wilkinson. In June, Rebecca Durose-Croft was promoted to the position of Managing Director, Education. In the fall, she took some time to discuss what led her into a career in education publishing in this blog post.

 

Within the River Editorial team (a division of Westchester Publishing Services UK), Grace Peterson has recently joined as project manager, to provide support for their increased full-service client roster.

 

Promotions within our US editorial and production teams

woman climbing penciled stairsAs our client base inside the United States has continued to experience stellar growth, several of our US-based editorial and production staff received well-deserved promotions during the year. Some of the long-time employees who are bringing their vast experience into new roles are Terry Colosimo, Scott Keeney, Wendy Muto, Celeste Bilyard, Amanda Montes de Oca, Melody Negron and Erin Davis. Congratulations and continued success!

 

Westchester Education Services Expands its Staff

colorful group of peopleIt was also an exciting spring and summer of growth for the Westchester Education Services team as they welcomed several new people. Content Directors, Jennifer Cole and Laura Cunningham, Senior Editor, Tara Hlavinka, and Director of Client Solutions, Kevin Schroeder all arrived at Westchester in the spring, as shared in this press release. Later in the year to continue supporting client growth, we welcomed Christina DeYoung as Director of Client Solutions, Jada Bradley as Senior Editor, Culturally Responsive Education, Sheyla Lucas as Editorial Project Manager, and Jordan Orfitelli as Project Manager.

 

Scholarly and Academically Speaking

Table with dark blue tablecloth and WPS logoIn June, Hugh Shiebler, Director of Client Solutions was busy on the conference circuit, representing Westchester Publishing Services for the Society for Scholarly Publishing Conference, in Chicago. Later in the month, he joined Bill Foley, in Washington, DC, for the in-person return of the Association of University Presses Conference. Both enjoyed the opportunity to spend time with fellow publishing industry colleagues, to discuss workflow solutions to help publishers. Hugh also conducted an information session for AUP attendees about accessibility, which you can view and download here.

Westchester UK Spring Events

Westchester UK teamMembers of the Westchester Education UK & International, and Westchester Publishing Services UK teams participated in several publishing industry events during the spring, including sponsoring the Independent Publishers Guild Awards in April, the star-studded British Book Awards (known by its nickname, the Nibbies) in May, both of which were held in-person. Rounding things out in June was the hybrid Independent Publishers Guild Spring Conference. You can read more about it in these blog posts.

Westchester Education Conferences

WES 2022 BETT UK boothOur Westchester Education Services colleagues were busy attending several industry conferences in-person, including BETT UK in late winter, ASU-GSV in the spring, and several events in late fall, including sponsoring the EdWeek Market Brief Summit in November (Christina DeYoung shares 3 Key Takeaways), as well as attending the Association for Career and Technical Education (ACTE), National Council of Teachers of Mathematics (NCTM) regional conference, and the National Council for the Social Studies (NCSS), which you can read about in this overview from Kevin Schroeder. You can read more about our 2023 conference plans later in this message.

 

Have you heard Westchester Words?

Westchester Words podcast logoOur podcast episodes are an efficient (15 minutes on average) way to learn about various topics that matter to the publishing, education and ed tech sectors on both sides of the Atlantic. You can find the Westchester Words and Westchester Words UK podcasts on your favorite streaming platform as well as on our websites, where we provide additional content related to the episodes along with downloadable transcripts. New episodes will be premiering in January, so now is the perfect time to get caught up!

 

What are we reading at Westchester?

man and woman browsing in bookstoreThe staff of Westchester are fortunate to be involved in working on thousands of book projects every year and on the other side of it, we enjoy doing our fair share of reading the finished product! See our Summer 2022 selections along with our recently published blog post Books We Want to Read or Gift Holiday 2022, to find out what books we’ve been reading this year.

 

Where Will Westchester be in 2023?

We are excited to have preparations underway for several industry conferences in the New Year, some of which we plan to attend in-person, including:

 

  • Digital Book World (January 16)
  • Future of Education Technology Conference (January 23)
  • BETT Show (March 29)
You can learn more about our event plans in this blog post, with more opportunities to connect online or in-person being added as the year moves forward.

 

Speaking of connecting online, we will continue to host informative webinars, starting with the Westchester Education Services session, “Best Practices for Engaging with a Vendor Partner Network” taking place on Thursday, January 19.

 

Let us know what conference and industry events are on your radar in the year ahead. We look forward to meeting with you at some point in 2023!

Employee-owned Westchester Publishing Services is honored to support more than 500 publishers globally, providing a wide variety of editorial, production, and digital conversion services, to help them prepare their publications for the print and digital formats their customers most desire. We look forward to continuing to serve publishers across all segments of the industry in 2023 with their frontlist releases, updates to backlist content, adapting materials for print on demand platforms, and conversion of assets into ePubs to help them get them content to market more efficiently and cost-effectively. As a Benetech Global Certified Accessible™ (GCA) Vendor, we have the expertise you can rely on to produce materials that are in accordance with accessible ePub accessibility standards.
Let us know how we can help you optimize your workflow in the year ahead, using the full array of customizable services we have to help you reduce or eliminate the project bottlenecks you don’t have time to deal with.

With best wishes for a happy holiday season and a healthy, prosperous New Year.


Filed Under: Conferences, News, Services, Westchester UK News Tagged With: ASU/GSV, AUP, Benetech GCA vendor, BETT UK, books, digital conversion, education funding, education policy, EdWeek Market Brief Summit, information sharing, NCSS, NCTE, NCTM, podcasts, reading, SSP, webinars, Westchester Words, working together

December 12, 2022

compiled by Nicole Tomassi, Marketing & Conference Manager

Seasons Readings!

Five years ago was the first time that I compiled these semi-annual posts which are only possible due to my colleagues, who have always been generous about sharing the titles that are on their reading lists and the reasons why the books were chosen. The selections are always interesting, inspired, and range across a wide variety of genres, making the act of assembling these posts so much fun for me and hopefully, enjoyable for you, the reader. Some of the books below are titles that were published by valued Westchester clients, while others come with the added gift of an independent bookstore that’s located near to where our contributors are. If any of the titles below catch your interest, click on the cover to locate an independent bookstore near you who will be happy to ship you a copy of your next read(s).

Story of the Cell coverThe Song of the Cell
Author: Siddhartha Mukherjee
Publisher: Scribners

Why I want(ed) to gift/read this book:
This author has a gift for telling great (nonfiction) stories about medicine, patients, and doctors. I read his earlier book, The Emperor of All Maladies (about cancer) and was just so impressed with his ability to make complicated science interesting and even personable. I continue to recommend that book to anyone who is interested in medicine.  I can’t wait to see what he writes about this tiny, basic human building block. Even his book titles are compelling and poetic.

Sherry Gerstein headshotSelected by: Sherry Gerstein, Production Editor


A Little Life coverA Little Life
Author: Hanya Yanagihara
Publisher: Picador UK

Why I want(ed) to gift/read this book: Recommended many times by friends and family, it had been on my ‘must read’ list for years but I’d always been a little daunted by its length (around 800 pages). I finally started it on day #1 of my summer holiday in Italy and finished it on the plane coming back. It’s utterly compelling; often grim, unsettling, and painful to read, yet still managing to celebrate the unconditional love and loyalty of true friendship.

Tim Davies headshotSelected by: Tim Davies, CEO, Westchester Group UK


It Starts With us coverIt Starts With Us
Author: Colleen Hoover
Publisher: Simon & Schuster

Why I want(ed) to gift/read this book: After seeing the punning headlines and the high sales figures in the literary press (‘It Starts With Us hoovers up sales for another week’) I want to see what all the fuss is about! I’ve ordered this and It Ends With Us (this book came first) from Waterstones, using my birthday book token from Westchester UK!

Selected by: Julie Willis, Editorial & Pre-press Director, River Editorial


The Passenger coverThe Passenger
Author: Cormac McCarthy
Publisher: Knopf

Why I want(ed) to gift/read this book: McCarthy has been on my “must read” author list for years.  This brand-new work of his – the first in a two-volume project – seemed like the perfect place to finally start.

 

Hugh ShieblerSelected by: Hugh Shiebler, Director, Client Solutions, Westchester Publishing Services

My Bookstore: Watchung Booksellers, Montclair, NJ


Diagheliv's coverDiaghilev’s Empire
Author: Rupert Christiansen
Publisher: Farrar, Straus & Giroux
Why I want(ed) to gift/read this book: As a long-time NYC ballet fan and season ticket holder, I love any history about the ballet, and this author details the birth of the Ballet Russes and the sphere of legendary artists who were involved. Eager to get my hands on it!

 

Deb TaylorSelected by: Deb Taylor, Vice President, Business Development & Marketing


Liberation Day coverLiberation Day: Stories
Author: George Saunders
Publisher: Random House

Why I want(ed) to gift/read this book: Saunders is an absolute genius, and his entirely unique brand of dark comedy makes me laugh out loud every time. My favorite book is Lincoln at the Bardo, but his very first book, CivilWarLand in Bad Decline (1996) nearly took off the top of my head. I will read absolutely anything he writes—usually more than once—and I’m looking forward to his latest collection.

Christina DeYoung headshotSelected by: Christina DeYoung, Director, Client Solutions, Westchester Education Services

My Bookstore: Mockingbird Bookshop, Bath, Maine


Persian Blood coverPersian Blood
Author: M.G. Haynes
Publisher: Createspace/Amazon
Why I want(ed) to gift/read this book: This is the first of three historical fiction books, the others being the first two in a series entitled Q. Fulvius: Debt of Dishonor and Q. Fulvius: A Pirate’s Life that I would like to read. As an added bonus, they are written by my cousin.

Selected by: Kevin Schroeder, Director, Client Solutions, Westchester Education Services


Note: In a first for the blog, this book was selected by more than one person in our group

Cloud Cuckoo Land coverCloud Cuckoo Land
Author: Anthony Doerr
Publisher: Scribner

Why I want(ed) to gift/read this book: I have been dying for this to come out in paperback all year, so it is at the top of my wish list for Christmas. Doerr’s Pulitzer Prize winner All the Light We Cannot See is one of my all-time favorite books, and this one sounds like it has the same blend of compelling, intertwined yet distant characters and evocative locations that made his earlier book so engaging. Also I’m a sucker for a hefty, century-spanning epic. Can’t wait!

Ashley Moore headshotSelected by Ashley Moore, Copyeditor, Westchester Publishing Services

My bookstore: Pegasus Book Exchange, Seattle, WA

 

Why I want(ed) to gift/read this book: This novel was a finalist in this year’s Dayton Literary Peace Prize, an annual event held to commemorate the Dayton Accords that ended the Bosnian war. It’s one of many amazing books on the list, and I am hoping to work through several more of them this year.

Selected by: Kevin J. Gray, President & Chief Content Officer, Westchester Education Services

 


My Government cover

My Government Means to Kill Me
Author: Rasheed Newson
Publisher: Flatiron Books (A Westchester client)

Why I want to read this book: As someone who came out as queer later in life, I feel it’s my responsibility to gather a fuller understanding of those who paved the way toward equal rights so that I may honor and continue their LGBTQIA+ activism. This fictional memoir follows Trey, a gay, Black man in 1980s New York City. While facing poverty, prejudice, and the AIDS epidemic, he grows to be active in the Civil Rights movement, community organizing, and the fight for gay rights. It’s an accurate portrait of a time in American history that has been largely forgotten.

Tara Hlavinka headshot

Selected by: Tara Hlavinka, Senior Editor, Math, Westchester Education Services

My Bookstore: Rudolph Girls Books, Westminster, MD


Illuminations coverIlluminations: Stories
Author: Alan Moore
Publisher: Bloomsbury Publishing (a Westchester client)

Why I want(ed) to gift/read this book: As I read comics in the 80s and 90s, Alan Moore was the literary superstar of a medium that was often written off as superheroes and kids’ stuff. His work has been inconsistent over the years in both graphic novels and more traditional prose, but as an author and a creator he’s always been a figure to attract attention and interest in his next projects with the risks he’s taken and experiments he’s tried. This is the first collection of Alan Moore’s short stories published in his career, and having seen how he’s used individual chapters of his prose and visual work to tell meaningful, compelling tales in a brief space, I’m excited to read this and see what magic he can spin in these tales.

Selected by: Tyler M. Carey, Chief Revenue Officer, Westchester Publishing Services


Mirror in the Sky coverMirror in the Sky: The Life and Music of Stevie Nicks
Author: Simon Morrison
Publisher: University of California Press (a Westchester client)

Why I want(ed) to gift/read this book: I have always enjoyed the music crafted by Stevie Nicks, first in Fleetwood Mac, then as a solo artist. Her career has been devoted to her musical muse, bringing her to the pinnacle of her profession, becoming the first of only three women (so far) to be inducted twice into the Rock and Roll Hall of Fame. I’m looking forward to reading the previously untold stories of the formative years of this trailblazing artist who has recorded with a who’s who of musicians and inspired the next generations of women singer-songwriters to follow in her high-heeled steps.

Nicole TomassiSelected by: Nicole Tomassi, Marketing & Conference Manager, Westchester Publishing Services


For additional inspiration, the links below have information about hundreds of new titles across fiction and non-fiction, helping you to find the perfect book(s) for every reader on your list.

National Public Radio: Books We Love 2022

Time Magazine: The 100 Must-Read Books of 2022

Publishers Weekly: Best Books 2022

I hope the holiday season brings you all the books on your wish list and time to read them. Wishing you all the best in the year ahead, including more wonderful books to look forward to reading!

Filed Under: blog, Featured Tagged With: Alan Moore, Anthony Doerr, Colleen Hoover, Cormac McCarthy, George Saunders, Hanya Yanagihara, M.G. Haynes, Rasheed Newson, Rupert Christiansen, Siddhartha Mukherjee, Simon Morrison

December 12, 2022

by Tyler M. Carey, Chief Revenue Officer

headshot of Tyler CareyAs 2022 comes to a close, and many of us are in the midst of more holiday travel than we’ve done in years, it occurs to me that 2023 may be a year more like the pre-pandemic business years than we have seen in a while. Attendance was up at Frankfurt this past year, our clients are increasingly having in-person meetings with our teams, and as I’m finalizing my 2023 budget for my sales team we have more conferences planned than in any year since 2019.

Where are you going to be in 2023? Is there a chance you’ll be at any of the following conferences? If so, please Contact Us to let us know.

Where Westchester’s going to be:
  • Home and our Offices – Zoom whenever you like!
  • Digital Book World (DBW), January 16-18, 2023
  • Future of Education Technology Conference (FETC), January 23-26,2023
  • BETT UK, March 29-31, 2023
  • ASU/GSV, April 17-19, 2023
  • London Book Fair, April 18-20, 2023
  • Society for Scholarly Publishing, May 31- June 2, 2023
  • American Society of Association Executives (ASAE), August 5-8, 2023
  • Frankfurt, October 19-23, 2023

The Westchester team would love to see you and learn more about what your publishing program looks like these days – and explore any ways our editorial and production teams could help.  To be clear, many of our staff continue to work from home, and we know meeting up in person isn’t possible for everyone. Let’s meet up soon, however is best for you, whether in a conference room or on a Zoom!

Filed Under: Conferences, Featured Tagged With: ASU/GSV, BETT, conferences, DBW, Digital Book World, FETC, Frankfurt Book Fair, Future of Education Technology Conference, London Book Fair, Society for Scholarly Publishing, SSP, Zoom

November 14, 2022

The Benefits of Sending Pre-Press Production Work to a Vendor

A question which regularly comes up for discussion in our management meetings is, “What is a publisher’s point of view to justify keeping pre-press production in-house?”

Each of our U.S.-based production editors employed by Westchester handles thousands of manuscript pages per year which are received directly from the author. With such a large flow of client projects, we have systems and procedures in place which ensure our PEs work at peak productivity and are not distracted by non-project related tasks. As a result of the high volume of work we receive, we can negotiate extremely competitive rates with our network of over 300 copy editors, who are thoroughly tested, and specifically selected so their copyediting skills match the project content and style.

On the typesetting side, the publishing industry embraced an off-shore business model nearly 20 years ago, putting most U.S. typesetting companies out of business. In 2008, Westchester purchased a composition shop in Chennai, India, which ensures we’re able to keep our composition (typesetting) production costs competitive. Our employees in India are compensated at the high end of the compensation range compared to our India-based competitors, however, it is certainly not what a U.S. based typesetting position would pay. Other vendors won’t hesitate to outsource your work to third-party shops where the oversight may be lacking, resulting in delays and/or poor quality in the final product. All Westchester client composition work is performed at our 100%-owned Chennai composition shop, with significant U.S. management oversight and U.S. quality control checks. As an employee-owned company, we take prudent measures to keep overhead low across our operations in the U.S. and India – allowing us to pass those savings on to our customers in the form of lower prices.

Given these factors, I don’t see how a publisher could match our pre-press production quality or costs by using in-house resources. An explanation I’ve heard from time to time is, “Based on our production editors/project managers working on projects 60% of their time, our cost per page or project are X”. While this is the purest direct project cost, it doesn’t consider the 40% of the time which isn’t spent working on projects, or the overhead necessary to maintain in-house staff including managers and facility costs.

There are certainly other factors related to outsourcing pre-press production, including vendor quality versus in-house quality, and the perceived cost-savings when using a flock of U.S.-based freelance typesetters, which given the requirements of freelance management, brings the image of herding cats to mind.

Click here, to read the next post in this series.

Filed Under: blog, Services Tagged With: Composition, Production

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